B2B Twin

B2B Twin

Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field. We provide our listeners with valuable advice and resources they can apply in their sales efforts immediately! Give us a listen today and start building your sales toolkit of success stories.

Episodes

Sales Training From a Customer's Perspective - What Would it Look Like?

December 18, 2023 • 6 mins
As the saying goes, walk a mile in someone else's shoes before making judgments or decisions. The same holds for sales; understanding what customers truly want can shape your interactions with them and dramatically improve your results. We often need to remember to step out of our comfort zones and see things from different angles- especially those of our customers.
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Practical Simplicity in Business Operations: Finding the Balance

December 12, 2023 • 7 mins
As we navigate the complex business world, one principle to remember is encapsulated in a quote from Newsweek’s 19 April, 1979 issue — “Everything should be made as simple as possible, but not simpler”. The essence of this statement lies in achieving an optimal level of simplicity that streamlines operations without compromising on the necessary complexities.
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A guide to building a B2B social selling factory

December 4, 2023 • 6 mins
Welcome to our podcast, where we explore the world of B2B social selling and learn how to build a successful social selling factory. In this episode, we'll discuss strategies, practices, and actionable tips for creating a robust B2B social selling system that drives results. Whether you're a seasoned sales professional or just getting started in the world of social selling, this podcast will provide insights to help you excel i...
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Digital transformation in B2B sales and what to leave behind

October 20, 2023 • 9 mins
Imagine being part of a thrilling expedition that not only ventures into new territories but also requires discarding some previous knowledge for survival; welcome aboard the challenging yet exciting journey of digital transformation in B2B sales. It’s not about embracing fresh innovations but about unlearning past practices that impede progress. Join us as we delve into this aspect of business evolution.
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Lead your sales team on a social selling renaissance

September 14, 2023 • 11 mins
In this episode, we embark on a transformative journey sales leaders take to guide sellers through a social selling renaissance. Discover how these forward-thinking leaders harness the power of social media platforms to propel their sales teams toward new levels of success. Uncover proven strategies that will revolutionize your approach to selling in the digital age. Join us as we explore this exciting new frontier and empowe...
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The Dialectical Approach to Strategic Selling

August 10, 2023 • 8 mins
The dialectical approach to strategic selling offers a new perspective on the sales process, shifting focus from traditional transactional methods to building long-term relationships and understanding customer needs. By embracing the tensions and contradictions in sales interactions, sales professionals can navigate complex negotiations more effectively and achieve mutually beneficial outcomes. This approach encourages open dia...
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The Power of Oral Histories: How to Record and Share Your Family's Memories

August 8, 2023 • 12 mins
Preserving your family's memories is not just about keeping stories alive; it is an act of love that strengthens bonds across generations. So join us as we look at techniques to capture even more incredible stories from your loved ones. Remember: every voice matters in preserving the tapestry of our personal histories.
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The 5 dysfunctions of a B2B social selling agency

August 2, 2023 • 10 mins
B2B social selling agencies are crucial in helping businesses thrive in the digital age. But, like any organization, they can face challenges that hinder their success. Taking steps such as fostering alignment between teams, developing sound strategies, improving lead generation processes, nurturing client relationships, and leveraging technology will set them on the path to success in this developing landscape. Addressing these ...
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How sales managers can use social selling techniques to motivate their teams

July 31, 2023 • 7 mins
Traditional sales methods may not always succeed in a developing business landscape. Sales managers need innovative ways to inspire and engage their teams while embracing the digital era. That's where social selling comes in. By leveraging social media platforms and other online channels, sales managers can reach new prospects, build stronger relationships, and drive more revenue. But how can these social selling techniques be...
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Developing thought-provoking questions for discovery meetings

July 27, 2023 • 11 mins
In every business encounter, asking the right questions is crucial to understanding your prospect's needs, desires, and pressures. We know that research is crucial in developing these thought-provoking questions. That's why we'll delve into different approaches and techniques to help you thoroughly understand the business you're prospecting and its competitive environment. #discoveryquestions #businessthinking #innovation #cre...
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Campaign creation and distribution tips for B2B social sellers

July 20, 2023 • 10 mins
B2B sales campaign creation and distribution are critical to a company's growth and success. With B2B sales, you can expand your customer base, increase brand awareness, and boost your revenue. We also know that B2B sales campaign creation and distribution can be time-consuming, but with the right advice, the process can be streamlined and customized to meet the needs of your business. #B2Bsales #salescampaign #marketingstrategy...
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The business value of "confidence" in people returning to the workforce

July 18, 2023 • 9 mins
As companies adapt to new ways of working and recovering from the impact of global events, it has become essential to assess how the level of confidence in employees directly influences their productivity, engagement, and overall contribution. From seasoned professionals returning after a career pause to recent graduates stepping into the job market, individuals need a sense of competence and assurance in themselves and their abi...
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What ChatGPT means to the future of B2B sales

July 13, 2023 • 12 mins
This episode examines the exciting world of chatbots and how they transform sales conversations. In particular, we'll discuss the revolutionary technology, ChatGPT, changing the game for businesses looking to streamline customer communication. With its advanced natural language processing capabilities, ChatGPT allows companies to create automated messaging systems that can interpret customer inquiries and respond with helpful info...
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Building customer loyalty and increasing customer retention

July 11, 2023 • 9 mins
Businesses are constantly bombarded with challenges from all angles, such as new competitors, changing consumer trends, and economic fluctuations. Building customer loyalty and increasing customer retention is one of the most important aspects of any successful business. We understand that it can be difficult to keep customers coming back, and this episode discusses how you can build relationships that last a lifetime. #busine...
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Generative AI and a B2B sales rep's productivity

July 6, 2023 • 10 mins
In today's episode, we delve into a cutting-edge technology called generative AI and its potential to transform B2B sales. Specifically, we discuss how this innovative technology can help boost sales productivity for sellers. #AItechnology #salesautomation #productivitytools #B2Bsales #salesintelligence
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B2B social selling using the Challenger Sale framework

July 3, 2023 • 14 mins
Regarding B2B social selling, the Challenger Sale framework can effectively create meaningful and engaging conversations with potential customers. By sharing insights, challenging assumptions, and proposing new ideas, sales professionals can differentiate themselves and their products from the competition. The framework can help establish customer trust and credibility, which is essential in today's market. #challengersale #B2...
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Using Narratives to Build Emotional Connections in Storytelling

June 29, 2023 • 9 mins
In this episode, we discuss the art of using narratives to build emotional connections in storytelling. Stories can connect people across cultures, backgrounds, and experiences. By weaving together relatable narratives that inspire empathy, we can create a powerful emotional experience that resonates with our audiences. Where attention spans are short, and distractions are aplenty, it's more important than ever to use stories th...
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Why B2B social selling will never cross the chasm for experienced sales reps

June 27, 2023 • 10 mins
In this episode, we'll discuss an issue that has been widely debated recently - Why B2B social selling will never cross the chasm for experienced sales reps. While many organizations have embraced the concept of social selling to boost their sales efforts, some experts believe this approach is best suited for junior salespeople who are still developing their skills. Join us as we delve into this topic and uncover insights to he...
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ChatGPT's Impact on the Humanity of Sales Leadership

June 22, 2023 • 10 mins
Welcome to our newest podcast episode, examining how technology and human connections influence B2B sales. Today, we'll inspect ChatGPT and how it affects how sales leaders connect with their teams and clients. ChatGPT is a powerful tool for automating repetitive tasks and generating personalized content. But what happens when this technology enhances sales leadership's empathy, trust, and understanding? How can ChatGPT help us be...
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Selling with Style: the Content-Driven Advantage

June 20, 2023 • 9 mins
If you're unfamiliar with what we mean by "content-driven," don't worry! But in a nutshell, your company's marketing strategy should focus on providing value to your target audience through informative blog posts, engaging social media content, and other educational and entertaining material. Why is this important? If you still need to do this, chances are your competitors are. And if they're attracting more attention from pote...
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