REady2Scale - Real Estate Investing

REady2Scale - Real Estate Investing

Welcome to Season 7 of REady2Scale, the go-to podcast for real estate investors, with a special emphasis on multifamily investing. In this podcast, we explore the dynamic landscape of various investment strategies, from real estate to farmland and more, offering you insights, strategies, and stories to enhance your agility and foresight in the market. Each episode is designed to empower you, whether you're a seasoned investor or just starting out. From analyzing market shifts to uncovering investment opportunities, and from risk management to portfolio diversification, we cover a spectrum of topics that resonate with anyone keen on building wealth through smart investing. Tune in to transform your approach to investing and start moving with the market, not against it. REady2Scale is sponsored by Blue Lake Capital. To learn more and join us in our multifamily investments, visit: www.bluelake-capital.com. *๐˜‰๐˜ญ๐˜ถ๐˜ฆ ๐˜“๐˜ข๐˜ฌ๐˜ฆ ๐˜Š๐˜ข๐˜ฑ๐˜ช๐˜ต๐˜ข๐˜ญ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜ช๐˜ฆ๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ข๐˜ค๐˜ค๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ต๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ด ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ. ๐˜›๐˜ฉ๐˜ช๐˜ด ๐˜ช๐˜ด ๐˜ฏ๐˜ฐ๐˜ต ๐˜ข๐˜ฏ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ญ๐˜ญ ๐˜ข ๐˜ด๐˜ฆ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ต๐˜บ ๐˜ฐ๐˜ณ ๐˜ข ๐˜ด๐˜ฐ๐˜ญ๐˜ช๐˜ค๐˜ช๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ญ๐˜ญ ๐˜ข ๐˜ด๐˜ฆ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ต๐˜บ. ๐˜—๐˜ญ๐˜ฆ๐˜ข๐˜ด๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ด๐˜ถ๐˜ญ๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜Š๐˜—๐˜ˆ, ๐˜ข๐˜ต๐˜ต๐˜ฐ๐˜ณ๐˜ฏ๐˜ฆ๐˜บ, ๐˜ข๐˜ฏ๐˜ฅ/๐˜ฐ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ง๐˜ช๐˜ฏ๐˜ข๐˜ฏ๐˜ค๐˜ช๐˜ข๐˜ญ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ด๐˜ฐ๐˜ณ ๐˜ณ๐˜ฆ๐˜จ๐˜ข๐˜ณ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ถ๐˜ช๐˜ต๐˜ข๐˜ฃ๐˜ช๐˜ญ๐˜ช๐˜ต๐˜บ ๐˜ฐ๐˜ง ๐˜ข๐˜ฏ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฃ๐˜บ ๐˜บ๐˜ฐ๐˜ถ.

Episodes

Weeds in The Garden: How to Spot and Remove Risk from Your Portfolio

September 2, 2025 โ€ข 5 mins
Just like weeds can overtake a thriving garden, hidden risks can creep into your real estate portfolio and compromise everything youโ€™ve built. In this episode of REady2Scale, Jeannette Friedrich draws a powerful analogy between gardens and portfolios to highlight how โ€œweedsโ€ or overlooked risks can creep in and compromise performance. She walks through five key portfolio risks investors need to identify early and manage effectively...
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Why 92% of Brokers Fail (And What Investors Should Learn From It)

August 27, 2025 โ€ข 31 mins
What does it really take to build a business that lasts, whether in real estate or any other industry? In this episode, Joe Killinger, Founder of Pono Asset Management and Partner at Commercial Brokers International, shares the frameworks, lessons, and mindset shifts that helped him grow multiple companies to multi-million-dollar revenues in record time. From the discipline of daily consistency to the importance of relationship-dri...
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Will The Fed Lowering Rates Really Matter?

August 26, 2025 โ€ข 5 mins
Will a Fed rate cut really make a difference? There is a lot of noise right now about whether the Federal Reserve will cut rates by 25, 50, or even more basis points. But the real question is not just if they cut, it is why they are cutting and how markets will interpret it. In this episode, Jeannette Friedrich breaks down what a rate cut actually means, which parts of the economy it touches, and where the real impact may (or may n...
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Why More Housing Supply Isnโ€™t as Simple as It Sounds

August 20, 2025 โ€ข 38 mins
Why does affordable housing remain one of the most persistent challenges in real estate? In this episode, Jeannette Friedrich sits down with Bo Diamond, Co-Founder and Managing Partner of Caisson Capital Partners, to unpack the realities of attainable housing, the complexities of municipal politics, and how investors can balance returns with social responsibility. Drawing on his experience serving on a local housing crisis task for...
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Real Estate vs Stock Market Vocabulary - How to Strategize Across Assets

August 19, 2025 โ€ข 11 mins
Owning a stock and owning real estate both give you equity, but they do not mean the same thing. In this episode, Jeannette Friedrich explores the key terms that define each asset class and explains why thinking like an owner makes all the difference. Key Takeaways: - Asset vs. Security: Why real estate investors think like owners, while stock investors hold securities with little direct influence. - Cash Flow vs. Dividends: H...
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Lessons from Alibaba, Meta, and PE Ops

August 13, 2025 โ€ข 28 mins
Can You Really Spot a Great Company Before Everyone Else Does? In this episode of REady2Scale, Jeannette Friedrich sits down with Lee McCabe, Partner at Claymore Partners and former executive at Meta, Alibaba, and Expedia. With deep experience in both technology and private equity, Lee shares how to uncover high-potential companies, particularly those hiding in โ€œboringโ€ sectors, by focusing on digital transformation, data-driven op...
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How Investors Use Migration Data (Without Getting Misled), ep. 484

August 12, 2025 โ€ข 6 mins
Are you using popular migration reports to guide your multifamily investments? You might be relying on the wrong signals. In this episode, Jeannette Friedrich breaks down why the U-Haul data, while eye-catching, can be dangerously misleading if taken at face value. She reveals the common pitfalls investors fall into when interpreting these trends, and how to analyse migration data in a way that supports sound multifamily investment...
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ADA Lawsuits: What Sponsors & Investors Must Know, ep. 482

August 6, 2025 โ€ข 32 mins
Is Your Real Estate Investment at Risk? Understanding ADA Compliance and โ€œNuisanceโ€ Lawsuits ADA compliance is often an afterthought for real estate investors until a lawsuit strikes. Over the past decade, ADA-related litigation has surged by over 300%, with many cases filed over questionable or minor violations. To complicate matters, these lawsuits are increasingly being filed in state courts, creating confusion and escalating r...
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Investor Equality or Illusion? Breaking Down the Equal Opportunity for Investors Act of 2025, ep. 482

August 5, 2025 โ€ข 7 mins
Is Access to Private Investments About to Change Forever? A new bill, the Equal Opportunity for All Investors Act of 2025, is making waves in Congress. Its promise? To open the doors of private investments, such as real estate, private equity, and venture capital, to a broader range of Americans by eliminating traditional accreditation standards. But does equal access truly mean equal risk? In this episode, Jeannette Friedrich bre...
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Inside DFW: What Local Experts Know That You Donโ€™t, ep. 481

July 30, 2025 โ€ข 31 mins
What happens when you combine banking discipline, hands-on operations, and deep market knowledge? In this episode of Ready2Scale, Jeannette Friedrich speaks with Brad Andres, a seasoned investor and co-founder of Northbridge Commercial, about the power of focusing on a single metro. Brad has built vertically integrated real estate platforms across self-storage, brokerage, and development in the Dallas Fort Worth area. His insights ...
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How Hard Is It Really to Run an Apartment Complex? ep. 480

July 29, 2025 โ€ข 7 mins
When you hear about multifamily real estate investing, the conversation often focuses on returns, tax advantages, and market cycles. But what about the actual operations? What does it really take to manage an apartment complex day in and day out, and why should that matter to investors? In this episode, Jeanette Friedrich, Director of Investor Relations at Blue Lake Capital, pulls back the curtain on what happens after the deal cl...
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From Lehman to Lending: Lessons from a Real Estate Insider, ep. 479

July 23, 2025 โ€ข 51 mins
Are you overlooking the one thing that could make or break your next real estate investment? Most investors spend hours underwriting deals, but few dive deep into the debt structure, a critical part of the capital stack that can significantly impact returns and risk. In this episode, Jeannette Friedrich is joined by Sean Kelly Rand, Managing Partner at RD Advisors and former Lehman Brothers executive, to unpack the realities of bri...
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Will Stablecoins Disrupt Real Estate? (GENIUS Act Explained), ep. 478

July 22, 2025 โ€ข 10 mins
What if your next real estate distribution arrived not by wire or ACH, but as a digital dollar? That future may be closer than you think. In this episode of REady2Scale, Jeannette Friedrich breaks down the newly passed Genius Act and what it could mean for real estate investors. From stablecoin basics to real-world adoption, you'll learn how this legislation could reshape payment flows, transaction speed, and the way we think about...
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How & Why to Determine Your Investor Profile, ep. 477

July 15, 2025 โ€ข 7 mins
Are you feeling overwhelmed or underwhelmed by the investment options in front of you? In this episode of Ready to Scale, Jeannette Friedrich shares a simple framework to help investors cut through the noise and regain clarity. By identifying your investor profile and staying true to it, you can avoid frustration and focus on opportunities that actually fit your goals. Key Takeaways: Why so many investors feel unsure in tod...
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Is the Housing Market Really Recovering?, ep. 476

July 9, 2025 โ€ข 38 mins
What does todayโ€™s housing data tell us about tomorrowโ€™s economy? On this episode of REady2Scale, Jeannette Friedrich sits down with Lance Lambert, CEO of Resi Club and former real estate editor at Fortune Magazine, to unpack the real story behind housing inventory levels, affordability pressures, and regional price corrections. From Sunbelt softness to generational shifts in homeownership, Lance offers a grounded, data-informed vie...
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Is Preferred Equity Worth It? Understanding the Upsides and Downsides, ep 475

July 8, 2025 โ€ข 7 mins
Is Preferred Equity Worth It? Understanding the Upsides and Downsides As the market evolves and new deal structures gain traction, more investors are being offered alternative positions in real estate deals. One of the most talked-about today is preferred equity. But how does it actually work, and what should you be weighing before committing capital? In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relat...
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Balancing Profit & People (Inside Multifamily Asset Management), ep. 474

July 2, 2025 โ€ข 24 mins
What if managing a 300-unit apartment complex was more like running a multimillion dollar business than simply collecting rent? In this episode of REady2Scale, Jeannette Friedrich is joined by Kayla Maack, Senior Asset Manager at Blue Lake Capital, to unpack the reality behind asset management in multifamily real estate. From fostering resident relationships to avoiding costly renovation pitfalls, Kayla brings a wealth of experien...
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How to Understand Insurance in Multifamily Strategy, ep. 473

July 1, 2025 โ€ข 5 mins
Is insurance the hidden reason multifamily deals no longer pencil like they used to? In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, breaks down how a global phenomenon called reinsurance is driving up insurance costs across the U.S. and eroding investor returns. What used to be a manageable line item has now doubled or tripled in some markets, threatening the viability of deals, especiall...
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Retail Real Estate (Still Worth It?), ep. 472

June 25, 2025 โ€ข 32 mins
What if the retail apocalypse was just bad PR? In this episode of REady2Scale, we dive into the misunderstood world of retail and mixed-use real estate with Babak Ziai, founder of BrandView Inc. With over $2.5B in transactions and decades of experience transforming overlooked properties, Babak offers a grounded, data-informed perspective on where the real opportunities lie in todayโ€™s evolving retail landscape. If youโ€™ve ever writte...
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The 3 Layer Wealth Defense Strategy, ep. 471

June 24, 2025 โ€ข 5 mins
If the market dropped 30%, would your legacy be at risk? Wealth that lasts doesn't just grow. It defends. In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, shares the exact three-layer strategy she has seen high-net-worth investors use to preserve their wealth, and now teaches within her own family. This approach helps you navigate uncertainty, avoid forced decisions, and remain flexible in ...
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