Online Reputation Management Podcast

James Dooley is joined by Charles Floate to discuss online reputation management strategies that are working in 2026. The conversation covers parasite SEO, suppressing negative search results, Google News freshness, image ranking strategies, topical authority, consensus building and using high authority websites to improve branded search results.

Charles Floate explains how parasite SEO can be used to suppress negative sent...

James Dooley and Charles Floate discuss the best link building marketplaces for SEOs, with a focus on PressWiz, delivery speed, pricing, transparency and backlink quality. Charles explains why PressWiz uses AI agents to speed up link delivery, validate orders and reduce delays between publishers and clients. The conversation compares PressWiz with other link building marketplaces and services, including WhitePress, RocketL...

James Dooley is joined by Charles Floate to discuss powering up backlinks, tier two link building and activating backlink signals to improve SEO performance. The conversation covers guest posting, entity stacking, nofollow link activation, social signals, contextual relevance and how to strengthen backlinks after they have been acquired.

Charles Floate explains why many SEO agencies leave value on the table by building back...

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP control are essential in 2026. The conversation explains how corporate brands can improve online reputation, increase trust, influence AI search results and control the narrative around their name. The group covers brand search results, reviews, testimonials, case studies, PR, podcast appearances, awards, autosuggest contr...

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and explain why online reputation matters more in the AI era. The conversation covers brand SERP optimisation, knowledge panels, schema, video content, podcasts, social media, personal websites, awards, credentials and entity hubs. They explain why professionals need to control their online narrative because clients, inve...

James Dooley and Jesper discuss the best social media profiles for ranking in Google search through parasite SEO. Jesper explains how he posts across multiple social media accounts daily, repurposes high-performing X posts and uses social media platforms to strengthen personal brand visibility. The conversation covers how Google evaluates page titles, named entities, keyword order and indexing signals when deciding whether...

This video explains how LinkedIn status posts rank in Google search because the platform uses keyword-rich URLs and strong domain authority. Jesper Nissen explains that the first 7 to 12 words define the ranking keyword, while hashtags should be avoided because Google treats them as the SEO title. The discussion covers indexing methods, LinkedIn URL structure and why engagement does not affect rankings. It also highlights ...

This video explains how to rank Instagram posts in Google Search using indexing, keyword placement and social media SEO. James Dooley and Jesper Nissen discuss why Instagram URLs now appear in Google because Meta changed its indexing rules and Google can crawl many public Instagram profiles and posts. Jesper explains that the first seven to 12 words of an Instagram post often act as the SEO title, so keyword placement matt...

This video explains how to rank tweets in Google using X as a parasite SEO and branding asset. James Dooley and Jesper Nissen discuss why X content often indexes quickly, because Google crawls active X profiles frequently. Jesper explains that the first 7 to 12 words of a tweet often act as the SEO title, so the opening phrase should match the keyword target. They also cover X articles, nofollow links, t.co redirects, imag...

This video explains how to rank Facebook posts in Google using company pages and public groups. James Dooley and Jesper Nissen discuss why Facebook posts can rank because Meta changed indexing rules for Facebook, Instagram and Threads. They explain that personal profile posts do not rank, but company page and public group posts can index and appear in search. Jesper Nissen shares how Google often uses the first 7 to 12 wor...

Parasite SEO in 2026 is driving rankings, AI visibility and rapid traffic growth, but most businesses still do not understand how it works. In this discussion, James Dooley and Charles Floate break down how parasite SEO allows sites to rank quickly by leveraging high authority domains. 

Google continues to favour trusted platforms like news sites, Reddit and YouTube because authority signals drive rankings faster than stand...

How do you defend against black hat SEO attacks that can damage rankings overnight? In this interview, James Dooley speaks with cyber security expert Brian Kato about the real risks behind negative SEO and how businesses can protect their sites in 2026. Many SEO issues are self-inflicted because poor link building, weak site structure and bad practices create vulnerabilities that attackers exploit. The discussion covers en...

James Dooley interviews Brian Ko about Google Gemini AI overview optimisation because ranking first in organic search no longer guarantees visibility in AI summaries. Brian Ko explains that traditional SEO foundations still matter but enhanced brand validation through press releases, social media and third party mentions increases inclusion in AI overviews since algorithms prioritise corroborated brand signals. They discus...

James Dooley interviews Dennis Yu about personal branding because reputation built by others carries more weight than self promotion. Dennis Yu argues that personal branding acts as risk management since consistent positive endorsements create a buffer against future negative events. They discuss serving core relationships, amplifying third party proof and honouring clients because strong word of mouth builds authority in ...

James Dooley and Jason Barnard discuss online reputation management in 2026 because AI systems no longer rely on page one rankings and instead summarise information from multiple queries and deep search results. Jason Barnard explains that drowning negative press no longer works because LLMs use query fan out and passage level analysis to build a broader narrative. They outline a strategy based on reframing, corroboration ...

James Dooley interviews Jason Barnard about the entity home concept because search engines need a clear, factual hub to understand and trust an entity. Jason Barnard explains that an entity home differs from a standard homepage because it educates algorithms with verifiable facts, corroborated claims and structured relationships. They discuss knowledge panels, canonical URLs and schema markup because structured confirmatio...

In this episode, James Dooley sits down with Luis Salazar Jurado to break down why entity brand SEO matters more than ever in 2026. Luis explains how Google’s Knowledge Graph works, why a KGM ID is the real marker of being a recognised entity, and how consistent third party corroboration builds trust at scale. The conversation covers JSON-LD schema as the fastest machine-readable way to reduce disambiguation, plus why bran...

James Dooley is joined by Chris Walker, founder of Legiit, to break down how to trigger a new knowledge panel and secure a KGM ID inside Google’s Knowledge Graph. Chris explains the foundations first, including a personal brand website, consistent social profiles, entity home schema and regular posting to create corroboration signals. He then shares advanced tactics such as leveraging Wikidata, structured citations and eve...

James Dooley and Kasra Dash discuss the best online reputation management companies and break down how ORM strategies work in practice. They explain the difference between removal, suppression and narrative control, including ranking positive assets, pushing negative Reddit threads to page two and using digital PR to reshape brand perception. The episode covers leading ORM brands such as Fat Rank, Elite Reputation Manageme...