Marketing for Developers 2026
A podcast for people building software products in the age of AI. Hosted by Justin Jackson.
Episodes
Justin does a live teardown of the landing page for There There, a new AI-powered help desk from Spatie in Belgium. Practical takeaways for launching a product in the AI age.
00:00 Intro and first look at There There's landing page
00:52 Headline and design — clean, modern, tight
01:11 Show the humans behind the product (team avatars, hover states)
01:24 Why human faces matter in the age of AI vs. autonomous compan...
Justin sits down with Daniel Coulbourne and John Drexler (the founders of Thunk agency) to workshop the launch of their first SaaS product, Tidy. Built from years of running their own agency, Tidy consolidates time tracking, invoicing, scheduling, and client agreements into one opinionated tool built specifically for hourly-billing agencies. This episode is a live marketing strategy session: positioning, messaging, content...
Justin Jackson and Lars Lofgren dive deep into how AI and LLMs are fundamentally changing marketing, SEO, and content strategy. They discuss why founder-led marketing has shifted from being a "cheat code" to a requirement, the death of traditional attribution, and practical strategies for succeeding in this new landscape.
Lars Lofgren has worked with Automattic, Dropbox, Crazy Egg, and Kissmetrics. Previously built a $7M an...
The goal of the show is to publish interviews with builders and marketers navigating the challenges of marketing software and digital products in the AI age.
Artificial intelligence and LLMs have changed the game. For one, many more people will be building apps and products because it's much more accessible with tools like Claude Code. And that just means more competition and makes it harder to stand out.
Additionally, AI ha...
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