Podcast Network Insights: Understanding the Business of Podcast "Networks"
Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own. For podcasters, it’s a resource for understanding what to look for when joining a network and how to find a podcast network that aligns with your goals. For networks and media companies, it’s a space to reflect on how they differentiate, evolve, and deliver value. For the industry as a whole, it’s a front-row seat to the transformation of what “network” and even “podcast” mean in today’s audio landscape. Hosted by Greg Wasserman, a relationship-driven podcast professional who’s worked across media sales, podcast platforms, and creator tools, and now serving as Head of Relationships at RSS.com, the show brings curiosity and connection to the people shaping how creators collaborate and thrive. Available everywhere you listen to podcasts, Podcast Network Insights embraces the openness and accessibility of RSS, because conversations about the podcast industry should live where podcasts themselves do, through open RSS feeds. Whether you’re a network owner, a creator considering joining a network, a production agency thinking about starting a network or partnering with one, control marketing dollars and interested in podcasting, or simply curious about how the industry is evolving, this show is your go-to resource for the business, relationships, and strategies that power podcast networks. ---- Systems, Sponsors, and Partners: Hosted with RSS.com Podcast Hosting Produced by Stories & Strategies Content Repurposed with Castmagic Podcast Project Management with Northflow ---- As someone who believes Life is about Time & Relationships, you never know where one conversation may lead, reach out and connect with Greg to open a conversation: https://www.linkedin.com/in/gregwasserman or reach out at greg.wasserman@rss.com.
Episodes
What happens when a podcast network is built around support instead of scale?
Becky Mollenkamp created the Feminist Podcast Collective in 2024 after growing frustrated with how often podcasting rewards visibility, monetization, and industry status over community, accessibility, and overlooked voices. Instead of waiting for traditional networks to create space for different creators, she built a membership-based network centered on c...
What happens when the lines between television, radio, and digital content start to blur? And what does that mean for today’s podcast networks?
Jeffrey Hayzlett shares a perspective shaped by decades at the intersection of traditional media and the modern, distributed podcast ecosystem. From how networks think about distribution and format to the business goals that drive long-term success, this discussion explores the real operatio...
What happens when the definition of “podcast network” changes depending on geography, and the rules of the game are nothing like what you expect from US podcasting? That’s the world David Roemer operates in, where running a podcast network in Latin America means being both an aggregator and an ad agency, adapting to a landscape with fewer advertisers, distinct cultural expectations, and major platform differences. This episode exam...
What happens when your definition of “podcast network” evolves from a simple matchmaking idea to an intricate ecosystem connecting dozens of creators and advertisers? This episode explores how the real work of building a network often differs from the original vision, especially when operational complexity and changing industry conditions reshape your approach. Hospitality media entrepreneur Wil Slickers reflects candidly on the le...
What does it look like to build a network around removing every obstacle that kills podcasts before they ever find an audience?
Rich Butler started RAGE Works Podcast Network in 2014 after his own long-running podcast wound down and the people around him caught the bug. Rather than pointing them elsewhere, he handed them a blueprint and stayed in the room. What followed wasn't a revenue-first strategy. It was a production-and-distri...
What does it look like to build a network around a purpose rather than a revenue model?
Adam Bird started Heroes Media Group in 2012 as a place for veterans and military voices, and has spent the decade since expanding that mission to cover all community heroes: law enforcement, firefighters, first responders, and other "community heroes," anyone who aligns with the cause. The network grew not from a monetization plan, but from a co...
What does it actually look like when someone from Hollywood runs a podcast network?
For Aisha Corpas Wynn, an Emmy-nominated producer whose career spans scripted TV, unscripted reality, film, and the NFL Podcast Network, the answer is a masterclass in reverse engineering. She doesn't start with a mic and a guest list. She starts with the market, the mission, and the person, and works backward from there.
Aisha breaks down how she thi...
What does it look like to build a podcast network with no interest in making it big…and have that actually work?
Jason Falls started the Marketing Podcast Network five years ago after being burned by a network that didn’t deliver on its promises. What he built in response is deliberately small, community-first, and structured around a revenue model most operators wouldn’t choose. The result is a network of nearly 90 shows that has g...
What happens when a podcast network starts by experimenting with a “sampler feed," packing dozens of niche music shows into one place? This approach shaped how one podcast network helped new podcasts find listeners and revealed what truly matters for building a network that endures shifts in technology and creator needs.
Peter Ferioli has been at the helm of Pantheon Podcast Network for nearly a decade, growing it from a passion pro...
Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?
Podcast Nation co-founders Nadine Robinson & Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much...
What would change if every podcast network made its integrity pledge public, and actually used it to decide who gets through the door? Building a network around editorial standards (instead of just downloads or scale) isn't the standard playbook, but that's where Dan Kendall's approach stands out.
Dan Kendall brings decades of experience in health innovation and hands-on experience supporting podcasters. After starting in health tec...
What exactly is a podcast network?
Is it a group of shows under one banner?
A talent manager?
A distribution engine?
A collective?
Or something entirely different?
Podcast networks are among the most talked about yet least understood parts of the podcast industry.
Welcome to Podcast Network Insights, a show exploring how podcast networks actually operate.
Hosted by Greg Wasserman, a relationship-driven podcast professional who has worked a...
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