Podcast Network Insights: Understanding the Business of Podcast "Networks"
What is a podcast network, really? Is it a group of shows under one banner? A talent management agency? A content studio? Or something entirely new? And while we’re asking, what is a podcast in today’s world? With video, social, and streaming reshaping how creators publish and engage, even that definition is up for debate. Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own. For podcasters, it’s a resource to understand what to look for when joining a network and how to find the best podcast network for your goals. For networks and media companies, it’s a space to reflect on how they differentiate, evolve, and deliver value. For the industry as a whole, it’s a front-row seat to the transformation of what “network” and even “podcast” mean in today’s audio landscape. Hosted by Greg Wasserman, a relationship-driven podcast professional who’s worked across media sales, podcast platforms, and creator tools, and now serving as Head of Relationships at RSS.com, the show brings curiosity and connection to the people shaping how creators collaborate and thrive. Available everywhere you listen to podcasts, Podcast Network Insights embraces the openness and accessibility of RSS, because conversations about the podcast industry should live where podcasts themselves do, through open RSS feeds. Whether you’re a network owner, a creator considering joining one, a production agency thinking about starting a network or partnering with one, or simply curious about how the industry is evolving, this show is your go-to resource for the business, relationships, and strategies that power podcast networks. ---- Systems, Sponsors and Partners: Hosted with RSS.com Podcast Hosting Produced by Stories & Strategies Content Repurposed with Castmagic Podcast Project Management with Northflow ---- As someone who believes Life is about Time & Relationships, reach out and connect with Greg to open a conversation: https://www.linkedin.com/in/gregwasserman or reach out to greg.wasserman@rss.com
Episodes
What happens when a podcast network starts by experimenting with a “sampler feed," packing dozens of niche music shows into one place? This approach shaped how one podcast network helped new podcasts find listeners and revealed what truly matters for building a network that endures shifts in technology and creator needs.
Peter Ferioli has been at the helm of Pantheon Podcast Network for nearly a decade, growing it from a passion pro...
Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?
Podcast Nation co-founders Nadine Robinson & Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much...
What would change if every podcast network made its integrity pledge public, and actually used it to decide who gets through the door? Building a network around editorial standards (instead of just downloads or scale) isn't the standard playbook, but that's where Dan Kendall's approach stands out.
Dan Kendall brings decades of experience in health innovation and hands-on experience supporting podcasters. After starting in health tec...
What exactly is a podcast network?
Is it a group of shows under one banner?
A talent manager?
A distribution engine?
A collective?
Or something entirely different?
Podcast networks are among the most talked about yet least understood parts of the podcast industry.
Welcome to Podcast Network Insights, a show exploring how podcast networks actually operate.
Hosted by Greg Wasserman, a relationship-driven podcast professional who has worked a...
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