Building The Brand with James Burtt

Can losing your father, losing the business you built in his honour and taking a job you never expected become the foundation for your biggest opportunity?

Danny Gray is an entrepreneur, commercial strategist, former Commercial Partnerships Director within Steven Bartlett’s business ecosystem and co-founder of LVLS, a wellness brand launched into 750 Boots stores from day one. 

After losing his father to Parkinson’s ...

Can a working-class entrepreneur build a £50 million revenue business from his spare bedroom, sell it for $100 million and still hold on to the things that matter most?

Andrew Hulbert is the founder of Pareto Facilities Management, the bootstrapped business he grew from a laptop in his bedroom to £50 million in annual turnover, 550 employees and a $100 million business exit.

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Can a 20-year-old with no experience turn one TikTok creator into a £250,000 opportunity and build one of the UK’s most respected social-first talent agencies?Benjy Leslie is the founder and CEO of Connect Management, one of the UK’s leading creator talent management and influencer marketing agencies. In just six years, Connect has grown from a lockdown start-up into a major force in the creator economy, working with so...

Can rebellion, enthusiasm and one strange idea change your entire life?

Simon Woodroffe, founder of YO! Sushi, YOTEL and the wider YO! brand, shares the extraordinary journey from boarding school, rebellion, prison, rock and roll stage design and TV rights to launching YO! Sushi at 45 and building one of Britain’s most recognisable modern brands. 

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Can you lose a multi-million-pound fashion business almost overnight… and still come back to build a brand in a completely different industry?

Charles Gay is the founder of Favela, the Brazilian-inspired beer brand bringing sunshine, culture, gluten-free lager, hospitality partnerships and premium party energy into the UK and European drinks market.

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Can you build serious wealth without academic success, qualifications or even being able to properly read a contract?

James Martin who is an entrepreneur, investor, mentor and commercial landlord who has amassed a huge net worth through business and property certainly thinks so! 

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Can you start at the bottom of an industry, back yourself before anyone else does, raise millions, build a fast-growth startup and sell it within three years?

FOR THE FULL STORY GET KAROLINA’S NO.1 BEST SELLING BOOK ‘HER PLAY’

Karolina Pelc is an entrepreneur, investor, advisor, author and the founder of BeyondPlay, the iGaming startup she launched in 2021, raised £6.1 million for, and sold to FanDuel within just t...

Can you rebuild your life after narcissistic abuse, trauma, anxiety, depression, debt and losing almost everything?

Caroline Strawson is a trauma therapist, nervous system expert, author, coach and founder of The Mental Wellbeing Company and TIDAL.

After experiencing narcissistic abuse, anxiety, depression, PTSD, self-harm, chronic illness, £70,000 of debt and having her house repossessed, Caroline rebuilt her life as a single mum an...

Phil Graham is an entrepreneur, business strategist, investor, mentor and founder of the multi-million pound brands Fitness Entrepreneur and Expansion Partners.

After being diagnosed with type 1 diabetes at 16, Phil refused to accept the limitations placed on his life. He rebuilt his health through bodybuilding, nutrition, training and self-education, before turning that knowledge into one of the most successful fitness business coa...

Frankie James is the founder behind the Great British Entrepreneur Awards, Ideas Fest and one of the UK’s most influential entrepreneur communities.

In this episode of Building The Brand, Frankie shares how she built a platform that celebrates and connects British founders, startup leaders, scale-up businesses and some of the UK’s most exciting future household-name brands.

The Great British Entrepreneur Awards have helpe...

How do you convince people to spend £400 on a suit… and then wait up to eight weeks for it?

That is exactly what Sam and Julian, the founders of Batch LDN, have managed to do.

In this episode of Building The Brand, they share how two founders with no fashion background built one of the most interesting menswear brands in the UK by doing almost everything differently.

Batch LDN is not a traditional fashion brand. They do not hol...

Can you imagine choosing to walk away from a dream career as a Premier League and International Footballer? 

Well, that’s exactly what Thomas Hal Robson-Kanu did and in this episode of Building The Brand, he shares the full journey from professional footballer to founder, from home-brewed shots made by his dad to producing hundreds of thousands of units a week, building a vertically integrated manufacturing operation, tak...

Juliet Barratt is the co-founder of Grenade, one of the most successful British brands of the last decade.

In this episode of Building The Brand, Juliet shares the real story behind Grenade, from launching with limited resources, driving a tank into the NEC to stand out at BodyPower, getting picked up by major retailers, creating the Carb Killa bar, helping bring protein into mainstream retail, taking on private equity and eventuall...

What do you do when your product is scientifically strong, commercially promising… but the mass market won’t understand what it is?

In this episode of Building The Brand, James Burtt sits down with Raj Thiruchelvarajah, co-founder and CEO of Hytro, to unpack how a startup in performance wearables built credibility in elite sport, got product into NASA and SpaceX missions and made the unusual decision to avoid direct-to-...