The Sold Out SEO Podcast
The Sold Out SEO Podcast (FKA The Magnetic Copy Podcast) helps service business owners turn their website into a consistent source of clients with SEO, copy that sells, and content that doesn’t die after you hit publish. If your website isn’t showing up on Google, attracting the right people, or clearly communicating why someone should choose you, this podcast is for you. Each episode shares practical SEO strategies and website copy tips to help you get found by Google and AI, build authority, and create a website that works for you instead of sitting there collecting digital dust. Press play!
Episodes
If marketing is taking up half your week but you're still struggling to find clients, doing more of it isn't necessarily the answer.
In this episode, I explain how to identify what's actually missing from your marketing strategy before adding more tasks to your to-do list. Whether potential clients can't find your business or they're visiting your website without getting in touch, you'll learn how to identify the problem and choose ...
What if the reason you're struggling with money isn't that you're bad with it, but that traditional financial advice overlooks how people actually behave?
In this episode of the Sold Out SEO Podcast, I talk with Ted McLyman, a former financial advisor who walked away from the traditional financial industry after seeing its limitations firsthand.
Ted explains why financial advice often fails to translate into real-life behavio...
You don't need to work harder, get more organized, or squeeze another productivity system into your business...
In this episode of the Sold Out SEO Podcast, I’m talking with Dortha Hise, founder of Summit to Your Success, about what happens when your business starts depending too heavily on you.
We talk about business overwhelm, delegation, automation, nervous system responses, and why it can be so difficult to let go of contro...
Your website is not a cost but an investment, it can become one of your marketing assets.
Clip from my guest appearance on EveryDay ABA podcast by Paola Ortiz and her Team (Britanny and Leslie).
🟡 Listen to the whole episode here: Stop Chasing the Algorithm: How to Build a Website That Works for You
➜ Spotify: https://open.spotify.com/episode/5kDRs0XdoIkGZqtK0RgtBE?si=2_sLv3HwSyyEedFeUWHd6g
➜ Apple: https://podcasts.apple.co...
You know how to explain what you do when you’re talking to a potential client.
So why does your website suddenly sound like everyone else’s?
In this episode, I’m talking about why experienced business owners end up filling their websites with vague phrases like “innovative solutions,” “strategic approaches,” and “results-driven services” instead of simply explaining what they actu...
Clip from my guest appearance on EveryDay ABA podcast by Paola Ortiz and her Team (Britanny and Leslie).🟡 Grab the free website audit checklist: https://morganeconsulting.com/free-website-audit-checklist/
Clip from my guest appearance on EveryDay ABA podcast by Paola Ortiz and her Team (Britanny and Leslie).
🟡 Listen to the whole episode here: Stop Chasing the Algorithm: How to Build a Website That Works for You
➜ Spotify: htt...
Your website should be your best salesperson that works for you 24/7.Clip from my guest appearance on EveryDay ABA podcast by Paola Ortiz and her Team (Britanny and Leslie).Clip from my guest appearance on EveryDay ABA podcast by Paola Ortiz and her Team (Britanny and Leslie).
🟡 Listen to the whole episode here: Stop Chasing the Algorithm: How to Build a Website That Works for You
➜ Spotify: https://open.spotify.com/episode/5k...
If you enjoy creating Reels on Instagram but you're gutted they expire within hours, here's how to give them a second life. (Content repurposing is the best hack ever)Clip from my guest appearance on EveryDay ABA podcast by Paola Ortiz and her Team (Britanny and Leslie).🟡 Listen to the whole episode here: Stop Chasing the Algorithm: How to Build a Website That Works for You➜ Spotify: https://open.spotify.com/episode/5kDRs0XdoIkGZq...
Your clients aren't sitting around waiting for your next Instagram post.
When they need help, they search. They go to Google, ChatGPT, Claude, or another search tool and start looking for answers.
Attention and intent are not the same thing.
In this episode, I’m breaking down why I believe service businesses should stop treating social media as the centre of their marketing strategy and start building a website that can actually...
SEO is changing fast, but the fundamentals still matter.
In this episode, I’m joined by Butrint, founder of Novalab, to talk about SEO in the age of AI, Google algorithm updates, AI Overviews, AI-generated content, backlinks, search intent and what actually matters when SEO is supposed to contribute to business growth.
We talk about why creating hundreds of AI-generated pages is not an SEO strategy, why blogs need to serve a pu...
SEO gets a bad reputation.
It takes too long. It’s dead because of AI. You need to blog constantly. You need to pay an agency forever. Social media is faster.
But how much of that is actually true?
In this episode, I’m answering the question “Is SEO worth it for a small service business?” and breaking down what actually makes SEO work when you don’t have a huge marketing budget or a dedicated marketing de...
Is LinkedIn really worth your time if you're a service provider? And do you actually need to post every day to get clients?In this episode of the Sold Out SEO Podcast, I'm joined by Ovini, co-founder of a LinkedIn management agency with a team of 10.We talk about what it actually takes to grow on LinkedIn, without blindly following generic social media advice that doesn't fit your business.
🟡 A few words from Ovini:
Hi! My name is O...
If you think websites are dead in the era of modern marketing. You're sitting on opportunities, and money (that your competitors are happily picking up).
In this episode, I explain why your website can still be one of the most valuable marketing assets in your business, how SEO gets the right people to find you, and why getting found is only half the job.
You'll learn:
➜ Why your website still matters even if most of your clients come...
Are you buying someone’s expertise, or are you buying their marketing?
That’s the question behind my conversation with Amit Zantberg, founder and CEO of AllPros.
We talk about the online course industry, the red flags to watch for before investing in a high-ticket program, the difference between an influencer and a genuine expert, and why a polished personal brand can tell you very little about the quality of what someone...
What if people aren't joining your email list for free content?
In this episode, I'm joined by my very first podcast guest, Andreea Sandu, for a conversation that will probably shift the way you think about email marketing, your offers, and why so many business owners stay stuck creating instead of selling.
We talk about the biggest myths in the online business world, why having more offers often creates less revenue, the power of bu...
You've spent years becoming really good at what you do. So why does it feel like competitors with less experience are getting more clients online?
In this episode, I explain what many newer businesses are doing differently, and why your website has become your first conversation with a potential client. You'll also discover why your expertise needs translating into language that both Google and your future clients understand.
If you'...
Tired of feeling like your marketing disappears the moment you stop posting?In this episode, I explain why constantly showing up online is not the only way to get noticed, why your website should become the home base of your marketing, and how to build a client attraction foundation that keeps working even when you’re busy serving clients.You'll learn:➜ Why your current marketing might feel exhausting because everything depen...
Most service providers create website content for people who aren't ready to become clients yet, then wonder why their website gets visitors but no inquiries.
In this episode, I break down the difference between curious searches (ex: "what is SEO") and ready-to-buy searches (ex: "copywriter for therapists"), and walk through real examples across four industries (vets, therapists, coaches, and lawyers) so you can spot the pattern in ...
Google Search Console can now track your social media and YouTube content in addition to your website.
This is Google itself confirming what I've been teaching all along, your content works as one connected system, and your website is still the piece nothing else can replace.
I break down what the update actually shows you and why it changes nothing about the strategy that works, plus how it all ties into Sold Out SEO inside the epis...
Every month someone declares SEO is dead, they're either selling you a "viral" social media course or they never made SEO work for themselves in the first place.
In this episode you'll find out why SEO is more alive than ever and see what's possible for your business when your website is optimized to get found and sell.
You'll hear real results from my own website and from some of my clients.If you're tired of being constantly on, p...
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