Business (Un)usual

Business (Un)usual

Hosted by Sophia Wyatt, co-founder of Library of Things, Business (Un)usual examines the assumptions we accept about how business should work. And asks: what if there's another way? Library of Things started in 2014 as a grassroots experiment that became a globally recognised pioneer of sharing and the circular economy. Over a decade on, we're steward-owned, mission-locked, and still asking uncomfortable questions about how business actually works. It's time to share what we've learned so far. This show starts where the press coverage ends. Inside the decisions, the trade-offs, and the structural choices that most never talk about publicly. In each episode, we dig into the assumptions and question the deep design of how companies are owned, funded, built, and run. Business (Un)usual is for the founders, designers, and leaders who know businesses need to do better. We're starting with Library of Things' own stories. Then we're going beyond. Hosted on Acast. See acast.com/privacy for more information.

Episodes

June 19, 2026 40 mins

These days early-stage founders assume they need to build their own technology. It's the default. Hiring a CTO seems to be the first thing people do.

But what does that assumption actually cost: in money, in flexibility, in the attention you pull away from the mission you set out to solve?


In this episode, I sit down with Rob, our Tech Lead (or CTO) at Library of Things, for something of a public "retro". We trace our journey fr...

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Why is it more normal to throw something away than to fix it?


In this episode, I talk with Jamie Hillier, our Thing Lead at Library of Things, about why that is and what another way looks like. Over the years, Jamie has made repair central to how Library of Things operates, quietly building a template that other businesses could follow.


We dig into the real story behind broken things: why planned obsolescence is only part of ...

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May 20, 2026 58 mins
So you say that your business has a mission, one that goes beyond shareholder value. But how do you make sure that happens when push comes to shove? Can you make your mission unbreakable: one that’s able to survive investment, growth, an exit or life beyond the founders? In this episode, co-founder Emma Shaw and I talk about why ownership structure isn’t a legal detail, but a design decision about who your business is r...

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May 6, 2026 32 mins

This first episode explores the question behind Library of Things.

Together with my co-founder, Bex Trevalyan, we tell our origin story. 


Not only why and how we started in 2014, but why we built it differently from business as usual. Like our members, we decided we didn't need to own everything. 

We didn't trademark. We shared our model with our peers before we'd figured it all out, with tours & toolkits. We built f...

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April 16, 2026 1 min

Hosted by Sophia Wyatt, co-founder of Library of Things, this podcast examines the assumptions we accept about how business should work. And asks: what if there's another way?


Library of Things started in 2014 as a grassroots experiment that became a globally recognised pioneer of sharing and the circular economy. 

A decade on, we're steward-owned, mission-locked, and still asking uncomfortable questions about how busin...

Listen
Watch
Mark as Played

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