Must Be The Money
Must Be the Money is a bold new video and audio series hosted by journalist and author Lee Hawkins, exploring economic empowerment, entrepreneurship and wealth building. Commissioned by Marketplace APM and produced by For The Culture, the series offers candid, unfiltered conversations about money, opportunity, and power, told by people who have navigated the financial system from the inside out. Designed for ambitious young adults who are starting their careers, building businesses, or trying to make smarter financial decisions, Must Be the Money tackles the questions audiences say are rarely answered honestly. From managing debt and building credit to investing, real estate, taxes, insurance, and long-term planning, each episode breaks down how wealth is built—and why access to that knowledge has never been equal. Viewers will hear from a venture capitalist who demystifies early-stage investing and explains why economic inclusion drives startup success; an Oscar-winning film producer who shares a raw story of reinvention and rebuilding after public failure; and an NBA champion-turned-media mogul who sits down with his sons for a vulnerable, cross-generational conversation about money, investing, and generational wealth. With an authoritative yet relatable host and guests from diverse backgrounds, Must Be the Money meets young Black and Latino audiences where they are—offering practical guidance, hard-won wisdom, and inspiration that goes beyond traditional financial education. It’s not about shortcuts or hype. It’s about clarity, confidence, and showing what’s possible.
Episodes
Before the Breakfast Club, billboards and her Brooklyn brownstone, Angela Yee was a broke college grad doing data entry. Landing a job at Wu-Tang Management was the first step to becoming one of the most recognizable voices in radio. She explains how the relationships formed along the way became the foundation for everything that followed.
Austin Clements, a co-founder and Managing Partner at a Los Angeles-based venture capital firm, shares secrets about how the industry works and why his company is rooted in economic inclusion. Slauson & Co. is backed by some of the world’s most influential tech companies, including Google, Meta and PayPal. In this episode Austin Clements shares his journey to success, busting money myths while offering tips on ways to nav...
Revolt CEO Detavio Samuels reveals how staying focused on the mission rather than the man helped him navigate multiple crises. He breaks down the ladder-jumping career strategy that took him from Johnson & Johnson to the C-suite, why your employees are your best investment, and how Revolt's new employee-ownership model is built to create a financial windfall for the workers who built the media company.
Crystal McCrary has never let anyone else define her. She’s a New York Times bestselling author, sports tech entrepreneur, and former entertainment lawyer. In this episode, she unpacks how she bet on herself at every turn, why all debt isn't bad debt, and how her youth sports startup GameUp is turning generational knowledge into serious wealth.
The founder of culture-shaping media business The Shade Room, breaks down how she turned a simple Instagram account into an influential social-first company. Angie Nwandu reflects on the personal experiences that shaped her entrepreneurial mindset and leadership style. It’s an honest conversation about resilience, ownership, and what it takes to build influence and sustainable revenue in today’s fast-moving digital medi...
Former NBA champion turned media entrepreneur Matt Barnes engages his twin sons in an honest discussion about money management and the financial system. There’s a vulnerability to this conversation which is rare for professional athletes who have reached this level of success. The episode highlights generational differences in approaches to finance, knowledge gaps in investing, and priorities for wealth building.
From South LA to the world's largest asset management firm, Jabari Magnus breaks down the financial moves that truly matter, saving from your first paycheck, building credit the smart way, and letting compound interest do the heavy lifting. The first Black Managing Director at BlackRock gets real about the wealth-building lessons he learned the hard way and the ones he's now passing down to the next generation.
Join host Lee Hawkins for season one of Must Be The Money, a new financial podcast offering economic intelligence for a new generation. Produced in partnership with Marketplace APM, Matt Barnes, and P. Frank Williams' For The Culture.
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