Talking Rubbish - The Recycling Podcast

What happens when packaging promotions go horribly wrong? This week, James and Robbie explore some of the most spectacular marketing disasters in history. From Coca-Cola’s spring-loaded MagiCans and BrewDog’s not-so-solid gold cans to the Pepsi fighter jet that ended up in court, a bottle cap competition with devastating consequences, and the extraordinary fraud behind McDonald’s Monopoly. It turns out that once a...

After four episodes digging into deposit return schemes, we sit down with Julian Hunt from Exchange for Change to put some of our biggest questions directly to the organisation delivering the UK’s DRS. We discuss why drinks containers were chosen, whether DRS really reduces litter, how the 20p deposit was set, what happens to reverse vending machines at end of life, who is actually paying to get the scheme off the ground, and...

Norway gets around 98% of its bottles and cans back, so what makes its deposit return scheme work so well? This week, we unpack a system that is technically voluntary, yet has become one of the most successful in the world. We explore the tax that gives producers a huge incentive to hit their targets, the thousands of places consumers can return their drinks containers, what happens to all those bottles and cans once they’re ...

What if you could get your 20p deposit back without ever leaving the house? This week, we explore digital deposit return and why the seemingly simple idea of scanning a bottle or can and putting it in your recycling bin gets complicated very quickly. We look at the challenges of making DRS digital, the trials already taking place around the world, and whether the UK could be building one of the last generations of manual deposit re...

Why might the UK’s Deposit Return Scheme be free for drinks brands for its first 15 months? We dig into the surprising finances behind DRS, from producer fees and the value of recycled material to the huge sums generated by unclaimed 20p deposits. Using Ireland’s scheme and the UK Government’s own forecasts, we ask who will really pay for DRS, why lower return rates can actually make the system more money, and whe...

Deposit return schemes can deliver impressive recycling rates. With that in mind, what can we learn from countries already using them? Following a trip to Ireland, James shares his experience of the country’s DRS, from the ease of spotting return points to the unexpected economy created by putting a value on bottles and cans. We look at what Ireland gets right, some of the unintended consequences, and what the UK could learn ...

How do you talk about environmental issues without preaching, oversimplifying or making people feel powerless? In this episode, we are joined by environmental journalist and broadcaster Lucy Siegle to explore what she’s learned from more than 20 years communicating sustainability. We discuss whether focusing on systemic change was really a mistake, why recycling can be a gateway to much bigger environmental issues, whether ou...

Recycling labels are about to change, but will they actually make recycling easier? In this episode, we look at the EU’s plans for harmonised packaging labels, including a proposed system of 24 different pictograms. Harmonisation sounds like a good idea, but what happens when those labels appear on packaging in the UK without matching labels on our bins? And are we moving from a simple instruction telling us what to do with o...

The UK is sending huge amounts of plastic waste to Turkey, but what actually happens to it when it gets there? We dig into the numbers behind the headlines to find out what we're really exporting, why Turkey has become such a major destination, and how much actually comes from our household recycling. It turns out the story isn't simply about waste being dumped overseas. Turkey has a huge recycling industry, but new research from A...

Fires at waste and recycling sites are becoming increasingly common, with batteries, vapes and gas canisters ending up where they shouldn’t. In this episode, we look at why our bins now contain more energy than ever before, why awareness alone doesn’t seem to be solving the problem, and how these fires could make recycling increasingly expensive. Plus, we discuss a deposit return scheme we can actually get behind: a £5 ...

Could your fridge actually be causing food waste? This week, we explore the psychology behind the modern fridge, why bigger shelves and hidden drawers can encourage us to buy more than we need, and how simply forgetting what's at the back may be responsible for more waste than food actually going off. We also discuss whether smart fridges are really the answer, or just another gadget promising to solve the wrong problem.

Plus, are c...

Food waste is one of the biggest environmental challenges we rarely talk about, with the average UK household throwing away around £1,000 worth of perfectly good food every year. In this episode, we are joined by Tessa Clarke, co-founder of Olio, to explore how a simple idea has grown into a global community redistributing millions of meals. We discuss why so much food is wasted at home, what businesses and governments could do dif...

In 2022, the Government committed to introducing kerbside collections for flexible plastics by 2027. Last week, that deadline was pushed back to 2030, a decision that has left James and Robbie, who have spent years preparing for the original timeline, deeply frustrated. In this episode, we unpack what the delay means for one of the UK's most challenging waste streams, why it matters for consumers and the recycling industry, and how...

Forever chemicals have become a major focus in the media, with growing concern about PFAS turning up in our food, drinking water, and everyday products. But how much of the alarm is justified? How real are the risks, and is this something that should change the way we live, or is the picture more complicated than the headlines suggest?

Plus, is a zip lock bag rubbish or not, will PPWR stifle innovation, how will baked beans be packa...

Last month Adidas, Uniqlo, and Calvin Klein all came under scrutiny for making misleading environmental claims. What did they actually say and what do these cases reveal about the future of sustainability marketing? This week, we take a deeper look at greenwashing, unpacking why environmental claims in the fashion industry are so difficult to get right. We explore what brands can learn and how sustainability messaging will need to ...

From August 2026, the packaging industry enters a new era with the rollout of the PPWR (Packaging and Packaging Waste Regulation). In this episode, we break down what the new rules mean in practice, explore the biggest changes brands need to prepare for, and discuss how businesses are responding to one of the most significant shifts in packaging regulation in recent years. Plus, are Panini stickers rubbish or not, why did manufactu...

We’ve made it to Episode 100!

Reaching this milestone gave us a chance to pause and reflect on the journey so far. Joined by a live online audience for the recording, we look back on the first 100 episodes, introduce a new feature for the next chapter of the show, and celebrate the occasion with a few games and surprises.

Episode 100 also marks another exciting step forward: our move to video. If your podcast app supports video...

Cartons are a staple of everyday life, but they're far more complicated than they appear. Made from layers of paper, plastic and sometimes aluminium, they're designed to keep food fresh and lightweight to transport, but that same design makes them challenging to recycle. Following recent news that the UK's carton recycling capacity has taken a significant hit, we explore why cartons became so popular, why they're often seen as a su...

“Plastic-free” has become a powerful marketing claim, but is it always accurate? Following the EU’s formal definition of plastic, the term has come under greater scrutiny, raising questions about how it is used and understood. In this episode, we trace the origins of “plastic-free,” explore the nuances behind the label, and discuss why making the claim may not be as straightforward as it seems. Plus, i...