The Merchant's Grandson
The Merchant’s Grandson explores the stories behind brands and businesses: the small details, market shifts, and cultural conditions that can change how a story is understood. Hosted by Chris Maffeo, the grandson of Italian merchants, the podcast looks beyond the polished version of events to ask what else might have made a difference. Each episode draws on conversations with people across the drinks industry, tracing the connections between what happened on the ground and what leaders can learn from it. There may be no single definitive version. The aim is to follow the clues, consider different perspectives and leave you with a sharper way to see how businesses grow.
Episodes
The glossy shelf everyone notices, whether it's in an airport or anywhere else, is the last visible step of a much longer process. The real negotiation almost never happens with the new channel partner first. It starts with winning permission to operate differently inside your own company.
A new sales channel asks supply chain, logistics and customer service to do things they've never been asked to do before. Convincing an outside p...
A piece of market research can say a product won't work and still be wrong, because people often behave very differently from how they answer a survey question. The real signal didn't come from a lab or a questionnaire. It came from watching two ordinary strangers do something nobody had told them to do.
That's the gap between what a focus group says and what people actually do when nobody's measuring them. The product went on to se...
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