Sell Less. Mean More.

Sell Less. Mean More.

Drop the hustle. Spend less time on sales schtick and more time on building meaning into your business. A surprising business and marketing podcast featuring Iolanthe Gabrie and guests.

Episodes

August 4, 2024 26 mins
Who wouldn't love to wave a magic wand over Australia's workplace culture?Meet Ali Drew-Forster, Director of Workology, author of 'The ABC of Exceptional Workplace Culture' and all-round workplace culture nerd. In today's gregarious podcast, Iolanthe and Ali discuss the importance of workplace culture and how it can impact business success. Ali shares her journey from practicing employment law to focusing on proactive approaches to...
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In the season finale of "Sell Less Mean More," host Iolanthe Gabrie chats with Natasha Hannah, seasoned lawyer, Mama of twins and co-founder of her own practice, inhouse nous. Natasha reflects on her journey from government to private practice and finally launching her own firm with a focus on authenticity and values alignment. Rejecting the pale, male and stale legal mold, Natasha and her business partner Paige prioritize human co...
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October 16, 2023 50 mins
In today's episode, we explore the unique experiences, challenges, and triumphs of two inspiring women entrepreneurs, Chelsea and Marianne.Chelsea is the owner of Ms. Jay's, a trendy hair salon that's been making waves in the industry. She is a driven businesswoman and a loving mother to her son, Phoenix. She shares her insights on the salon business and how she managed the transition into motherhood.Marianne is the co-founder of L...
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October 16, 2023 29 mins
On today’s episode I’m joined by Jenny Stilwell, author of The 7 Percent Club. This book deciphers the reasons many businesses struggle to surpass the 2 million threshold, and that’s what we’re going to discuss today! Jenny’s background is as diverse as it is fascinating. From her initial role in sales and marketing, she carved out a niche in the corporate world, later embarking on an entrepreneurial journey. She shares her experie...
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September 16, 2023 28 mins
In today's episode, we delve into the dynamic world of business coaching with the vibrant and insightful Suz Chadwick. A seasoned coach, mentor, and branding expert, Suz brings a wealth of experience to the table, sharing her valuable insights on improving businesses, enhancing branding, and differentiating oneself in the coaching landscape.Suz takes us through her journey, starting with her background in corporate sales and brandi...
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In this episode I talk with the incredible Emma Edwards of The Broke Generation, a platform focused on financial well-being and improving our relationship with money. Emma has successfully curated a brand that not only supports her but also resonates with her audience. She believes it is important to go into business with clear and intentional goals to guide you. In this episode we discuss the importance of building a personal bra...
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Today’s conversation is all about unleashing your creative genius and making bank while you're at it. Our special guest is spilling the beans on how to crack the code of developing a pricing strategy and transforming your career from undercharging to unstoppable success.We’re thrilled to bring you Jasmine Designs, also known as Your Pricing Queen. Jasmine has been in the creative design business for 15 years and has seen both sides...
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December 19, 2022 26 mins
This is our final episode for the year! I think it’s appropriate after such a strange and momentous year that we reflect on the challenges, the amazing bits and the wins.In this episode, I share what each of my businesses and my personal life looked like and the learnings I’m taking away from what has been a really big year!There have been many highs - I had a book published, signed onto a lease for our new business Good Axe and en...
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December 11, 2022 27 mins
I have a brand new business which is a project I’ve been working on with my husband and business partner, Yule Guttenbeil, for the entire year. Today I share a conversation with Yule about Good Axe, our new co-working and professional workspace brand, which we are incredibly excited about. We take a deep dive into the process of opening a new business that has more overheads than any previous business that I've run before.We share ...
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Today we’re in conversation with Yule Guttenbeil from mode.law (with a word to the wise, Yule is actually my husband and business partner). Over the last two years mode.law has been through a seismic change and has now relaunched under a new corporate structure. This is, truly, a phoenix story.As many of you will know, when you consult with trusted advisors, they ask you to reflect on an exit plan for your business. But it’s rare t...
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My guest today is Vix Maxwell, known to many as New Age Hipster. Vix is an author of spiritual books and young adult fiction, a tarot reader, spiritual development teacher and she joins me to talk all about intuition in business. I connected with Vix a few years back on Instagram and it’s been amazing to witness her business journey. As a business owner, creative and intuitive, Vix has so much wisdom to share about the creative dev...
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Today I’m speaking with Elle Steele - a champion Paralympian, intuitive healer and corporate consultant. That’s a pretty diverse pool of expertise but let me tell - Elle is all of that and more.This episode focuses on Trimester 1 of 100 Days of Brave, focused on ideation and intuition, and Elle is just the right guest to talk to about this!Elle explains how she incorporates the use of intuition in her life and how tapping into her ...
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In today’s episode, we have a big-hearted conversation with Julie Davis, who owns and runs the real estate coaching business, Agent Dynamics. Julie’s purpose is to help people find their greatness so they can show up, contribute their best and feel like an integral part of their team.The turnover in the real estate industry is second only to hospitality. Julie explains how the ‘full pockets, empty heart’ concept contributes to this...
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Today’s podcast is part of a project I’m working on called ‘The Divorce Playbook’. I know that doesn’t sound like a whole gaggle of giggles but it is important. It’s something that has touched my life and I’m sure it’s touched your or your family and friends’ lives in some way too. The process of a woman leaving a marriage is a lengthy one with lots of time spent waiting in the wings, hoping and coping. I share with you some key ha...
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August 9, 2022 18 mins
This is my story of writing a book. I recently launched my first book, “100 days of Brave” and the thing I’d love you to take away from today’s episode is what the reality of writing a book is like.Becoming an author isn’t just a magical gift from heaven.It was always my goal to author a book. Research, literature and a love of the written word are my heartlands. So it wasn’t a surprise that I ended up becoming a commercial writer....
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April 20, 2022 35 mins
Imagine running a business while both partners go on maternity leave at the same time. That’s exactly what happened with my guests today, Aimee Maud and Annalise Romer from Romer Maud Family Lawyers.Aimee and Annalise are co-partners in their Melbourne based family legal practice and both women became pregnant at the same time. We talk today about their journeys throughout pregnancy, birth, and motherhood and how they have successf...
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My guest today is Tom Peasnell from The Keys in Preston. Tom is a chef by trade and in the last 8 years has been running several different types of hospitality venues. Tom and his partner have designed The Keys for themselves after achieving so much success and wisdom from opening and operating various locations. They absolutely love old bowling alleys with their atmosphere, architecture and nostalgia so they wanted to bring that e...
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January 27, 2022 21 mins
While divorce can feel like the end of so many things in your life, it can actually represent the beginning of the next new and exciting part of your life. Your world can open up with opportunities to step into new roles, environments, friendships, and relationships. This episode is part of The Divorce Project series which looks at different aspects of separation and divorce. I’m very grateful to be chatting today with Josie Galati...
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October 20, 2021 30 mins
You may have a general awareness surrounding the concept of market research but are unsure of the details. Perhaps you’ve heard that it can be used to help you identify your target market to ensure you’re investing in the right areas. Well, you’re in luck! Today we’re going to explore all facets of market research and how you can use it effectively in your business. I’m very excited to be bringing you the CEO of Quantum Market Rese...
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September 14, 2021 20 mins
I have had the incredible pleasure of bringing you so many amazing and inspirational entrepreneurs' journeys and experiences so far on Sell Less, Mean More. Today I wanted to do something different. I am so excited to share with you my first solo episode. I am chatting about my childhood, tertiary education, living overseas, my own professional journey and how I became a business owner. I have learnt so much through the growth of...
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