Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs. If you’re ready to create a business that runs without consuming your life, this show is for you. Learn more at 👉 destinicopp.com
Episodes
Most people know me as the Creator's MBA person. A lot of them have no idea I run a whole second company, in a niche I have zero personal interest in. I am not crafty. I built a craft business anyway.
In this episode Kate Kordsmeier interviews me about HobbyScool: where the name came from, the two business models I tried before virtual summits worked, and how the funnel behind a free summit actually makes mon...
Kate and I live twenty minutes apart in Atlanta and did not know each other. In the exact same month we were both quietly trying to build the same peer mastermind. One person got asked by both of us and said, wait, is this the same thing?
This is the behind the scenes of the Weird Hermits, the peer group I credit with more business impact than anything I have paid for.
In this episode:
- How two...
Your best PDF is sitting in someone's downloads folder right now, unread. Not because it's bad. Because nobody wants more homework.
This episode kicks off Beyond the PDF, my free event, with a look at more than two dozen creators who ditched the static download and built interactive lead magnets instead. Some are converting over 50%. And here's how I made it: I dropped every contributor story into NotebookLM ...
The best decision I've ever made in my business wasn't a course or a tool. It was joining a small room of people who actually get it.
In this episode I walk through why a curated peer mastermind changed how it feels to run my business, and why it's almost never the thing people assume it is.
In this episode:
- Why the big decisions get lonelier as your business grows
- What changes when you stop ...
This month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the table.
In this behind-the-scenes episode, I walk you through the full rebuild using my own Creator Growth Flywheel. I share where I think the market is headed, why the human element is the one thing AI can't replace, and how that belief is reshaping my events, my ...
Most conversations about AI automation stay theoretical. This one doesn't.
I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let your AI plug straight into the software you already use, like Kit, Airtable, Meta Ads, Shopify, and even Instacart.
Six of us walked through exactly what we have running right now, and w...
Most digital product creators assume that scaling means hiring more team members. More support staff, more coaches on calls, more people to manage. My guest today took a completely different path.
After Savannah Gilbo's best launch ever brought in almost 200 new students, her live coaching calls were running 30 minutes over. Her membership deliverables doubled. She was burning out fast. Instead of building a team, we...
Hosted by Dr. Destini Copp · Creator's MBA
What do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By every metric, that's a healthy list...
This one's a little different. What you're about to hear is a recording straight from our Weird Hermits Roundtable, a mastermind group discussion where we got real about the stuff nobody likes to talk about publicly.
Difficult clients. Refund requests. Payment plans that ghost you. Employees who snap. Customers who buy domain names to smear you. Yes, that actually happened.
The conversation goes deep on what everyone'...
This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're each using Claude to run our businesses right now.
We cover: what a Claude skill actually is (and how it compares to a custom GPT), the difference between Claude Chat, Cowork, and ...
What happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode.
I joined Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne — all members of our mastermind group, the Weird Hermits — for a candid roundtable about the shift that's been happening in all of our businesses: moving from ChatGPT to Claude. We're talking real workfl...
You're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar?
In this episode, I'm answering a question from listener, Johnna Kirk, who gets great feedback in her inbox and on social media but can't get anyone to fill out her Senja or Tally form. Here's the thing: the problem isn't the form. It's the ga...
What if the next person to buy your product isn't a person at all?
In this episode, I'm doing something a little different. I recently published an article called The New Buyer You're Not Optimizing For — and I thought the best way to bring it to life was to share this AI-generated audio conversation I created with NotebookLM. Two AI hosts break down the key research findings in a way that's easy to digest on a...
Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework.
In this episode, I use Dave Ramsey's business model as a case study to break down why framework-driven businesses outperform tactic-driven ones — and what that means for your digital product business specifically.
You'll walk away wi...
Is the newsletter market already too crowded… or are we just getting started?
In this episode, I brought together a group of experienced newsletter operators for a candid roundtable conversation about what’s really happening in the newsletter space right now. From creators running paid newsletters to founders using email to power entire businesses, this group brought a wide range of perspectives—an...
If you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you think about owned media, monetization, and the future of digital business.
In this episode, I’m sharing a special roundtable conversation with a group of female founders who attended the New Media Summit in Austin with me.
We unpack our 5 biggest takeaways...from AI cl...
In this episode of the Creator’s MBA podcast, I walk you through the nuances of where AI clones can add real value—and where they absolutely don’t belong. It’s easy to get swept up in the potential of automation, but being strategic about how (and if) you use AI clones will make or break their impact on your business.
I share real-world examples of when AI clones shine—especially for rep...
Today’s episode is a little different.
What you’re about to hear is the audio from a live session I taught yesterday called:
“Why Courses Aren’t Working Like They Used To (and What Replaces Them).”
I decided to share it here as a bonus episode because the conversation felt important.
If you’ve ever thought:
“My course used to sell… why does it feel harder now?”
Or&hel...
In this episode of the Creator’s MBA podcast, I’m breaking down one of the biggest fears experts have about AI clones: losing control of their IP or misrepresenting their work.
If you’ve built a body of work you’re proud of—a real framework, clear philosophies, trusted judgment—then the idea of an AI speaking for you can feel risky. And I want to assure you: that fear is vali...
AI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy.
Here’s the good news: this isn’t a panic moment.
But it is a clarity moment.
In this episode, I break down what’s actually shifting and why your email strategy needs a job — one that’s clearly connected to your revenue.
You’ll learn:
- What AI ...
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