Healthy Perspectives Podcast

How do you get started with omnichannel, and how could it automagically transform your healthcare brand?

In the latest episode of the Healthy Perspectives podcast, we talk with Katie Manty, VP, Omnichannel Strategist at Omnicom Health Group’s Omnichannel Center of Excellence, and discuss how taking meaningful steps toward omnichannel can help you reach your marketing goals. Give it a listen!

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Since 2020, patients and healthcare professionals have been listening to more podcasts than ever before. So, in this latest episode of the Healthy Perspectives podcast, we talk with P&P Strategy & Innovation lead, Steph Parker, about how healthcare brands can capitalize on that trend. Give it a listen here!

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We often think of recovery as something patients (hopefully) do. But where does the recovery process fit in our lives?

In the latest episode of the podcast, we hear from Nick Propper, CEO of Impact Human Performance, as he talks about his unique approach to recovery and how it can be applied to our everyday lives.

Listen to our hosts, Martin Kearton and Angelica Kopiczko, chat with Nick.

Check out the latest episode of Healthy Perspectives and hear Gena talk about how the conversation about DE&I in the workplace has changed and why it’s important to create a supportive work environment.

In the latest episode of Healthy Perspectives, our host, Kate Rubin, is joined by Patients & Purpose’s UX lead, Lauren Walliman, to chat about her work in making digital products and content accessible to users of all abilities.

In the latest episode of Healthy Perspectives, we meet Drew Mendelow who at 13, after being diagnosed with type 1 diabetes, developed an app to help patients manage their condition.

Artist and activist Afdhel Aziz, founder of Conspiracy of Love, stopped by the pod to tell us about the work he does in helping some of the world’s biggest brands find purpose and meaning in the work they do. Listen in to this inspirational episode with guest host Simon Mason, EVP of Copy at Patients & Purpose!

TikTok’s rise in popularity and the increasing amount of healthcare content may indicate it’s time for pharma marketers to engage with the platform. Listen in as Jynette DeMarco, Associate Director of Digital Strategy at Patients & Purpose, explains this social phenomenon and how brands can tap into the TikTok culture.

2020 showed us that, in moments of crisis, we have the opportunity to pull together. For our last Healthy Perspectives podcast episode of the year, we gathered a panel of P&Pers around the virtual “holiday hearth” to discuss the concerted effort brands put into supporting patients this year—wherever they may be—and the acceleration of personalized technology and digital initiatives.

We had the pleasure of chatting with Nicky Battle, SVP of Engagement Strategy at CDM Princeton, on the evolution of influencer marketing (particularly how healthcare brands are approaching it) and tips for developing impactful influencer strategies.

Listen in as our host, Kate Rubin, is joined by colleague Patrick Lupinski, VP, Associate Creative Director of Social, to discuss the opportunity brands have on social to foster meaningful connections by respecting consumers’ time and attention, building trust through empathy, and providing value in what they share.

We were joined by John Deely, EVP, Director of Digital Experience, and Jennifer Ohlberg, SVP, Group Account Director, as we discussed the new consumer attitudes, habits, and behaviors that are likely to endure beyond the pandemic.

Check out our latest Healthy Perspectives podcast where we chat with Marcela Rozo, VP Strategy Director at Patients & Purpose, to understand how COVID-19 is affecting patients in the U.S.

Inspired by Women’s History Month, which falls in March, we discussed the roles of women as health decision-makers and how they are reflected in our work and the larger advertising world.