Ad Age Marketer's Brief
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Meta’s top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.
Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.
How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also discusses new agency relationships with Mono and Assembly.
Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fans in all corners of the world, including basketball player Luka Dončić, who plays at one of the highest possible ranks in Overwatch. CMO Monica Austin discusses a recent partnership with Dončić, plus why Blizzard sees value in partneri...
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they’ll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers’ changing AI habits.
YouTube announced new ad tools that will give creators more power to curate sponsorships across thei...
The power of experiential marketing - Grillo’s CMO Mark Luker on the brand’s month-long store pop-up
On this episode, Luker also talks about what Grillo’s looks for in partnerships.
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.
Plus, Netflix announced it would make ad inventory available through Amazon’s DSP. The partnership is a milestone in both companies’ ad journeys—re...
Greg Hamilton joins the Marketer’s Brief Podcasts to talk about the chain’s four years as an NFL sponsor.
Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand’s practices.
Plus, Group Black is changing its name to Portrait Media Gr...
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.
Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media.
Plus, AI ad networks are beginning to emerge, which place paid content in chatbots such as ChatGPT. Dig ...
Jackie Jantos, Hinge’s president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines
In Ad Age’s Marketer’s Brief podcast, CMX’s Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.
Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign.
Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are staying flat. Dig deeper into the differentiators. And E.l....
Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background as a media strategist and Dungeons & Dragons Dungeon Master shapes his approach and leadership style.
Alvaro Luque talks tariffs, media mix and his guacamole recipe
Cash App targeted movie theaters for its recent campaign starring Timothée Chalamet
How the free-spirited light beer brand became Gallo's first beer investment
Creative Director Ryan Weaver talks about removing the stigma and increasing accessibility
CMO Vanessa Wallace talks about her ‘fun, fast, furious first year’ at the lingerie brand
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