Direct Sales Done Right
The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.
Episodes
🎙️ Episode Summary:
In this episode of the Direct Sales Done Right, Katy identifies three common challenges that hinder content success: hiding behind information instead of sharing transformation, using copycat content that lacks personal voice, and relying on trends without a clear strategy. She introduces the V3 framework as a guide for effective storytelling and invites listeners to join her Story to Sell cohort for deeper lear...
🎙️ Episode Summary:
In this episode, Katy Ursta emphasizes the importance of storytelling in marketing, particularly in direct sales. She discusses how effective storytelling can create a deeper connection with the audience and shares specific techniques for crafting engaging story hooks. Katy provides examples of various hooks that can resonate with different audiences, highlighting the significance of vulnerability and relatabili...
🎙️ Episode Summary:
In this episode of the Direct Sales Done Right podcast, Katy Ursta emphasizes the critical role of storytelling in direct sales. She discusses common pitfalls that direct sellers face, such as focusing on facts rather than emotions, and the importance of authenticity in connecting with potential customers. Katy provides actionable insights on how to improve storytelling techniques to enhance engagement and drive...
🎙️ Episode Summary:
Katy Ursta delves into the art of story marketing, emphasizing the importance of personal storytelling in building a brand and connecting with an audience. She shares insights from her experiences and highlights how effective storytelling can transform marketing strategies. Katy encourages listeners to dig deep into their own stories, bridging the gap between their past and present to create impactful narratives...
🎙️ Episode Summary:
In this episode of the Direct Sales Done Right podcast, I’m opening up about something that’s been really present in my life lately—change. From personal shifts to business pivots, I’ve been on a bit of an emotional rollercoaster, and I wanted to bring you along for a real, honest conversation about what that actually feels like.
If you’ve ever found yourself clinging to comfort but also craving something more, t...
🎙️ Episode Summary:
In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal journey through transitions and changes in her life, reflecting on the emotional rollercoaster that comes with navigating these shifts. She emphasizes the importance of embracing uncertainty, taking risks, and having faith in the process. Katy encourages listeners to recognize that they are not alone in their struggles and tha...
🎙️ Episode Summary:
In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the theme of resistance, particularly in the context of personal growth and business. The episode encourages listeners to confront their fears and take the first step towards their goals, reminding them that peace comes from action rather than avoidance.
✨ What You’ll Learn in This Episode:
- Resistance often hides behind logic and excu...
🎙️ Episode Summary:
In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of maintaining cohesion between personal relationships and business success. She highlights the concept of the 'quiet drift' in relationships, particularly for ambitious women, and shares five signs that indicate a relationship may be drifting.
✨ What You’ll Learn in This Episode:
- Cohesion at home is essential...
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🎙️ Episode Summary:
In this episode, Katy Ursta shares her personal journey of striving for goals and the lessons learned from her family, particularly her children's perspective on success and failure. She emphasizes the importance of detaching self...
🎙️ Episode Summary:
In this raw and relatable episode, Katy shares an unexpectedly powerful lesson from her own life—starting with a missing earbud case and leading into a deeper realization about how confidence is earned, not gifted. If you've ever broken a promise to yourself and felt your confidence take a hit, this one’s for you. Tune in for a story that will challenge you to stop overthinking, start committing, ...
In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the vital relationship we have with ourselves, emphasizing the importance of self-acceptance and personal growth.
She shares her journey through loneliness, radical ownership, and the transformative power of journaling and mindfulness. Katy encourages listeners to embrace their own strength and to reflect on their definitions of success, ultimately guiding ...
One Extraordinary Marriage Podcast hosts (Tony and Alisa DiLorenzo) join Katy on the Direct Sales Done Right podcast for a powerful and candid conversation on marriage, entrepreneurship, and the challenges that arise when ambitious women pursue big goals. Whether your spouse is involved in your business or not, this episode will help you bridge communication gaps, navigate different personality styles, and reconnect with what matte...
In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the complexities of relationships within the direct sales industry, focusing on friendships. She discusses the impact of direct sales on personal connections, introduces the three affinities that bond female friendships—symmetry, support, and secrecy—and emphasizes the importance of setting healthy boundaries.
Katy encourages listeners to reflect on their r...
In this episode of the Direct Sales Done Right podcast, Katy Ursta introduces a month-long series focused on the importance of relationships in direct sales with 7 reflective questions to ask yourself NOW about your relationships and the impact your business may be having on them.
She emphasizes the need for connection, self-reflection, and the impact of personal relationships on business success. Throughout the month of may, Katy...
Ever wonder what happens after someone reaches out about your product? In Part Two of this series, I’m walking you through my exact follow-up strategy—the one that consistently turns interest into income.
If you’ve ever felt awkward or unsure about what to say after sending a cart link, this episode is your script, your system, and your confidence boost. I’m giving you real examples from my DMs, the timeline I use, and the psycholog...
Does it feel like you’ve grown or evolved, but your brand hasn’t caught up? Or maybe you’ve experienced a life quake or you’ve changed your services/offers and now what used to work doesn’t work. Here’s what to do when your online presence starts to feel like a version of you that no longer exists.
What You’ll Learn in This Episode:
- Going beyond the “box” - what a personal brand needs to be in 2025
- Embracing your personal evolutio...
We often hear generic advice about how you never really fail,” bu maybe that’s the wrong way to look at it. Katy explores what it can look like to embrace failure and allow yourself ot move forward from it. With practice (and non generic advice) she reveals how she’s been able to cope with a season of failure.
What You’ll Learn in This Episode:
- Feeling your way through the failure,how to find the lessons in the failure.
- Owning ...
In today’s episode, we unpack the power of storytelling for your sales. Katy walks you through the exact formula to ensure that your story is relevant to the audience and positions you as the guide in someone’s journey!
What You’ll Learn in This Episode:
- The Exact Formula to turn Likes into Sales
- Storytelling Formula for Sales
- How to Become a Guide in Someone’s Journey
Highlights from this episode:
- [04:16] - Katy Explains...
In this episode Katy shares a personal experience of how the lessons she learned through her current season of business and her previous experience as cancer survivor impacted how she helped her son over a recent adversity.
In this episode she shares three examples of underdog mentality every entrepreneur needs.
✨ What You’ll Learn in This Episode:
- 🔹 Katy refutes the belief that we don’t have control over the outcomes.
- 🔹 Look ...
In this deeply personal and heartfelt final episode of the Direct Sales Done Right podcast, Katy Ursta reflects on her journey through grief and joy following a significant transition in her business. With openness and vulnerability, Katy shares the challenges of navigating change in the network marketing industry and the crucial role faith plays in making life-altering decisions.
Katy expresses her immense gratitude for her partner...
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