Wisdom by WESA
The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!
Episodes
In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping pract...
At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in!
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Mason Delaune (exhib...
We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in ...
Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Clair...
Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...
WESA Retail Roundup September 8, 2025:
Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contac...
Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...
WESA Retail Roundup August 26, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Gue...
August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in....
Guests and Links Episode August Special 155:
- Guest Host: Glenn the Geek of Horses in the Morning and Retail Roundup
- Guest Host: Coach Jenn of Wisdom by WESA and Horse Tip Daily
- At 01:16 - Grace 'n Grit
- At 04:12 - Neue Schule
- At 09:28 - Dovetail Workwear
- At 15:19 - Basic Animal Health
- At 19:25 - P...
Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential. ...
In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and...
In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...
WESA Retail Roundup July 28, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 Book
- Presented By: West...
This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. ...
Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity.
WESA Retail Roundup July 14, 2025:
What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Yuki Khona
- Instagram: https://www.instagram.com/kulturedrider/
- Facebook: https://...
In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory is one of the most important things you do. If not done well it gets costly, very quickly. Listen in...
WESA Retail Roundup July 7, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Danielle Malconian by Pl...
Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in...
WESA Retail Roundup June 30, 2025
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Erika Kempf from PartnerShip | F...
Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping.
Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Glenn Orms
- Instagram: https://www.instagram.com/thecowlot/
- YouTube: https://www.youtube.com/@thecowlot6518
- Facebook: https://www.facebook.com/TheCowLot
- Website: https://www.hatmasters.com
Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in...
WESA Retail Roundup June 23, 2025
Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...
WESA Retail Roundup June 16, 2025
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTube
- Presented By: Western English Sales Asso...
VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike.
- Hosts: Coach Jenn and Morgan Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagram | TikTok
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