大師輕鬆讀之輕鬆聽大師
濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》，精心規劃六大系列主題，並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容，讓您享受最豐富的知識語音饗宴，輕鬆與全球同步學習。 -- Hosting provided by SoundOn
Episodes
October 6, 2026 • 10 mins
再強的意志力，也有耗盡的一天。想要有所成就從來不是單靠一己之力，也取決於身處的環境。與其一味強迫自己逆流而上，不如改善自身處境：選對場所、夥伴、導師及文化，讓你更容易展現最好的自己。Even the strongest willpower eventually runs out. Achievement is never just about individual effort; it also depends on your environment. Instead of continually forcing yourself against the current, improve your situation: choose the right places, peers, mentors, and culture to make it easier to bring out your best.
一個人能不能發揮潛能，除了取決於自身有多努力，...
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September 29, 2026 • 11 mins
有人願意跟隨你，不代表你就是值得追隨的領導者。真正持久的領導力，不只來自職位、能力或個人魅力，而是在一次次選擇與考驗中，累積信任與尊重。本期《成為值得追隨的領導者》，安迪．史丹利提出打造持久影響力的７大要領，從領導好自己開始，進一步學會發揮強項、提出好問題、相信並檢驗直覺，以及分辨能夠解決的問題與需要持續管理的拉扯。
卓越領導者不必樣樣精通，而是懂得認清自己的優勢與盲點，善用團隊智慧，並清楚定義成功的樣貌，讓每個人知道自己如何為共同目標做出貢獻。同時，也要避免權力讓自己與真實情況隔絕，刻意讓敢說真話、願意提出不同意見的人留在身邊。領導力真正的考驗，不是你擁有多少追隨者，而是你的選擇與行動，是否讓自己成為真正值得信任與追隨的人。
本集精華：
03:06｜有人跟隨，不代表值得追隨：職位與能力可以讓你取得影響力，但真正持久的領導力，關鍵在於能否先領導好自己，讓自己的品格足以支撐所擁有的影響力。
09:02｜別讓權力替你築起「小朝廷」：領導者的位置愈高，...
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September 22, 2026 • 8 mins
多數企業渴望成長，卻往往陷入盆栽式的過度修剪，把自己困在狹隘的效率裡。像紅杉般著眼長期韌性與整體獲利，才能打破瓶頸，創造持續獲利成長。Most companies want growth, but many unintentionally optimize themselves into staying small. Think like a sequoia: concentrate on growing bigger, stronger, and more resilient over time.
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September 15, 2026 • 20 mins
工時愈長，並不代表成果愈豐碩。順應高度專注與刻意恢復的天然節奏，善用「3.3法則」，才能持續創造卓越的高績效。Working longer does not necessarily mean accomplishing more. Organize work around focused effort and deliberate recovery using the 3.3 Rule.
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September 8, 2026 • 17 mins
商業確實是一場遊戲，但不是你能徹底獲勝的遊戲。你的目標是不斷提升自己的處境、保持靈活應變，並打造能夠長期蓬勃發展的事業。Business is a game, but it is not a game you ever completely win. Your objective is to keep progressively improving your position, remain adaptable, and build something capable of prospering over the long term.
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September 1, 2026 • 20 mins
AI正在徹底改變軟體開發的方式。你不再需要親力親為處理每一個細節，而是透過描述期望的成果、提供AI助理正確的情境脈絡，評估它們產出的結果，並持續引導它們得出更好的答案——這正是「Vibe Coding」的精髓。AI is fundamentally changing how things get built. Instead of doing all the work yourself, you can increasingly describe the outcome you want, give AI agents the right context, evaluate what they produce and continuously steer them toward a better result. That's the essence of "Vibe Coding".
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August 25, 2026 • 21 mins
你是在打造一個必須依賴你才能運作的事業，還是在建構一個即使沒有你，也能自行倍增的生態系統？Are you building a business that depends on you, or are you architecting an ecosystem that multiplies without you?
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August 18, 2026 • 15 mins
新創事業之所以成功，不是因為打造了出色的產品，而是因為發現顧客迫切的需求，也就是「拉力」，並打造出與這股需求契合的解決方案。你的任務不是說服人們想要你的產品，而是找出他們早就迫切想完成的事，然後讓這件事變得更容易。Startups do not succeed because they build great products. They succeed because they discover an urgent customer demand ("PULL") and build a solution that fits it. Your job is not to persuade people to want your product. Your job is to find what they are already desperate to accomplish and make it easier.
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August 11, 2026 • 14 mins
似乎人人都在津津樂道商業上「跳脫框架」的思考或點子。我們一直被教導自由能滋養創意、創新與成功，但事實並非如此。適當的限制不僅不會阻礙卓越表現，反而能創造卓越。It seems like everyone in business talks about "outside the box" thinking or ideas. We have been taught that freedom fuels creativity, innovation and success. That's not true. The right constraints don't limit great performance. They create it.
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August 4, 2026 • 20 mins
越團隊──也就是超強團隊──不是單靠文化、魅力或協作就能打造出來的，他們是靠一整套有實證支持、能幫助人們更聰明共事的習慣累積而成。Great teams – Superteams – are not built through culture, charisma, or collaboration alone. They are built through a collection of evidence-based habits that help people work together more intelligently.
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July 28, 2026 • 22 mins
未來屬於那些能比別人更快將直覺轉化為產品的創業者。The future belongs to entrepreneurs who can turn instincts into products faster than everyone else.
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July 21, 2026 • 18 mins
你的事業旅程與顧客旅程並非兩條平行線，而是如螺旋般層層交疊、共同探索與成長的敍事。目標是創造出業務成長與顧客滿意度相互滋養、相輔相成的良性循環。Your business journey and your customers' journeys are not separate paths, but a single, spiraling narrative of mutual discovery and growth. Aim to create a virtuous cycle where business growth and customer satisfaction feed into each other and fuel each other.
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July 14, 2026 • 17 mins
每次對話都是一場談判。那些總是取得最佳結果的人，往往不是最會說服的人；相反地，他們最擅長的是讓對方感到被傾聽與被認可。Every conversation is a negotiation. The people who consistently achieve the best outcomes are not those who are the most persuasive. Rather, the people who do best make others feel heard and validated.
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July 7, 2026 • 18 mins
大多數人沒有時間問題，是觀念上出了問題。時間其實遠比我們想像的充裕，之所以覺得忙碌不堪，多半源自我們對自己行程的描述，不是時間真的不夠用。Most people do not have a time problem — they have a perspective problem. Time is far more abundant than we think. The feeling of constant busyness comes largely from the stories we tell ourselves about our schedules, not from the actual number of hours available.
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June 30, 2026 • 13 mins
永遠把每次挫折與失敗當作對更美好未來的投資。只要你持之以恆，就能從所有失敗中獲得正面回報。Always treat your defeats and failures as an investment in a better future. If you do that consistently, you can and will end up generating a positive return on all your failures.
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June 23, 2026 • 16 mins
大多數企業主收費過低，是因為他們是依據時間、競爭對手或心中的恐懼來定價，想要有所成長就必須依據你創造的價值和產出的成果。別再販賣時間或投入程度，開始販賣結果吧。Most business owners charge too little because they price based on time, competitors, or fear. The path to growth is to price based on the value you create and the outcomes you deliver. Stop selling hours or inputs and start selling results.
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June 16, 2026 • 16 mins
1985年被逐出蘋果後，賈伯斯陷入一段荒野歲月，他失去了權力、地位與方向，但這次流放也迫使他重塑再造。After being pushed out of Apple in 1985, Jobs entered what felt like professional wilderness. He lost power, status, and direction. Yet exile forced him into reinvention.
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June 9, 2026 • 20 mins
退休已是過時的概念，你的人生下半場可能成為你一生中最有生產力、最有意義、最有影響力的一段歲月。不要退休下來只躺在沙灘上，去開創你夢想的事業，好好享受吧！Retirement is an outdated concept. Your later decades of life can become your most productive, most meaningful, and most impactful years of your career. Don't retire and sit on the beach, launch your dream business and enjoy.
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June 2, 2026 • 21 mins
企業必須不斷尋找方法，讓整體價值超越各部分的總合。若缺乏全面的策略校準，組織各部門將各自為政，朝不同方向發展。Corporations must continually search for ways to make the whole more valuable than the sum of its parts. Without enterprise-wide alignment, the various parts of the organization will head off in different directions.
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May 26, 2026 • 25 mins
即使公司蒸蒸日上，如何始終堅守使命？換句話說，如何打造一家永不腐敗的公司？How do you create a company which stays mission-centred even when it gets to be big and successful? In other words, how do you build a company that is incorruptible?
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