Creator Sessions

Listen in to what Ant Middleton, adventurer, author, TV star, host, and all-around inspiration, shared with us when he stopped by our offices to talk to Tom & Dia on The Creator Sessions. 

From riveting stories about his dicey climb on Mount Everest to powerful advice on building resilience, the conversation was as exciting as it was inspiring.

Tom & Dia sat down with our new Executive Creative Director, the one and only Kim Jerbo, to talk about his diverse and exciting career trajectory, his approach to the creative process and the dynamics of client-agency relationships across different markets.

Tom & Dia had an inspiring conversation on creativity and the new era of digital marketing with Moadh Bukhash, Chief Marketing Officer of Emirates NBD.

From his unexpected career journey to sharing insights on the evolving marketing landscape, this episode is a must-listen for all creatives and industry enthusiasts.

Majed Al Mansoori, Deputy Executive Director of the Museum of The Future, joined us for a chat about his career growth for the latest episode of Creator Sessions. From youth delegate to engineer to creative marketer and then climbing the ranks at MOTF from Project Manager, Majed has accomplished a lot in just 13 years. 

Welcome to Episode 2 of Create Echo, the mini podcast that’s on its way to becoming your go-to source for anything company, community and industry-related.

In this episode, Kate gives us updates about TikTok's Creator Programme, some new developments over at X (formerly Twitter), and more.

Meet marketing maven Katie Golding, Chief Marketing Officer of the Saudi Research and Media Group (SRMG). We had a blast chatting with her on the podcast about everything from her passion for trail running, women’s empowerment in the region, and many anecdotes from her illustrious career.

Introducing: Create Echo 📢

This bi-weekly mini-podcast is your new go-to scoop on all things Create (plus the latest in tech, innovation and much more to keep you in the know)!

In this episode, Tala gives us updates about the latest Whatsapp features, some special Emirati Women's Day Episodes of the Creator Sessions, and some developments over at Create.

For this episode, we were joined by Richard FitzGerald , CEO & Founder of Augusts Media. He’s the man behind all your favourite Lovin’ platforms! 😍

Tune in to hear all about the struggles and wins of rapid growth, how to succeed in the content creation industry and a lot more.

We got three of our production superstars—Dia Hassan, Shona Royston and John Hassan—together for a chat about the rise of new tech in production. 

They spoke about the potential and challenges around AI, VR and AR, and the best tools you need in your production tool belt.

Tune in and keep an ear out for our next episode!

We gathered some of our performance, strategy and social experts for a fun chat about what’s coming up in their fields. 

Is influencer marketing the way forward? Are dedicated content creators the key to personalising brands? And how can we all stay on-trend when things keep shifting so rapidly?

What did you think? Message us on IG (@creategroup.me) for a chat!

Ever wonder how AI will shape the creative process over the next few years?

Earlier this month, we let AI behind the wheel of our social channels in a week long experiment, every visual posted, every word you read—it was all AI. So we invited a few of the creative minds behind the project to talk us through the process and share their thoughts on how AI is already having an impact on the industry.

Tune in to hear how it went.