Nudge
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Episodes
May 4, 2026 • 25 mins
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens.
He didn't trust his willpower, so he removed the choice entirely.
Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commitment device.
And modern evidence shows it works for everything from saving money to staying married.
---
Owain’s book: https://amzn.to/4smVtrP
Owain’s company CogCo: https://co...
Listen
Watch
Mark as Played
April 27, 2026 • 30 mins
Warning, you’ll hear a lie in this episode.
You won’t be told it's a lie.
And 29% of those who listen probably won’t spot the lie. But if you listen till the end, you’ll learn the proven tips to spot lies like these.
Today on Nudge, Professor Richard Wiseman explains:
1) How to spot a liar
2) What makes someone lucky
3) If we’re really separated by six connections
4) And why enlarged pupils made men buy books
---
Ri...
Listen
Watch
Mark as Played
April 20, 2026 • 29 mins
There's a pill on Amazon called Fukitol.
It contains nothing. And yet people buy it, swear by it, and give it five stars.
Today, Nir Eyal explains the remarkable science behind why placebos work.
---
Listen to the bonus episode: https://nudge.kit.com/40414a1b44
Nir’s book Beyond Belief: geni.us/beyondbelief
Nir’s free belief change guide: nirandfar.com/belief-change
Join 11,934 readers of the Nudge Newsletter: https://www....
Listen
Watch
Mark as Played
April 13, 2026 • 27 mins
Professor Richard Wiseman wanted to discover the world’s #1 chat-up line.
But in doing so, he discovered several secrets behind human psychology.
On today’s Nudge he covers:
1) Why councils shouldn’t pay people to sweep litter
2) How a saleswoman doubled her likeability
3) The picture Richard uses to never lose his wallet
4) And the #1 chat-up line
---
Richard’s book Quirkology: https://amzn.to/4shYOJ6
Richard’s bo...
Listen
Watch
Mark as Played
April 6, 2026 • 24 mins
I get a lot of questions about pricing.
Should I start with our most expensive item first?
Should I use precise prices instead of rounded ones when negotiating?
Should I name competitors when comparing prices?
Today, with pricing expert Dr Markus Husemann-Kopetzky we work through eight different psychological pricing tips in just 24 minutes.
---
Listen to the bonus episode: https://nudge.kit.com/a737588e58
Markus’ book: ...
Listen
Watch
Mark as Played
March 30, 2026 • 28 mins
Most restaurants have a major problem.
Paying the bill.
Give the bill too early, and the customer feels rushed. Too late, and they feel ignored.
To solve this problem (and many more), Will Guidara turned to behavioural science.
And his solution helped his restaurant become the world’s best.
---
Listen to the bonus episode: https://nudge.kit.com/aeea58886f
Will’s book Unreasonable Hospitality: https://amzn.to/4tPrMl8...
Listen
Watch
Mark as Played
March 23, 2026 • 36 mins
In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands.
The BBC profiled him on the One Show. Radio reporters flocked to interview him. Even the Chinese national news agency reported his work.
Tam O’Braan (as he was then known) was the first to ever sell Scottish tea, and the press went wild.
Fornum and Mason bought his leaves. The Dorchester created a new Scottish tea-tasting menu. B...
Listen
Watch
Mark as Played
March 16, 2026 • 35 mins
Will Guidara is the co-founder and restaurateur behind the world’s best restaurant.
But Will’s not a standard restaurateur. He didn’t just focus on creating the best food.
He used psychology and behavioural science to build the best experience.
Listen to learn how his restaurant became #1 by using anchoring, reciprocity and many more psych principles.
---
Listen to the bonus episode: https://nudge.kit.com/aeea58886f
Will...
Listen
Watch
Mark as Played
March 9, 2026 • 25 mins
Do nine-ending prices really work?
Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits?
For years this debate has raged on. But today on Nudge, I speak with pricing expert Dr Markus Husemann-Kopetzky to settle the argument.
---
Markus’ book: https://amzn.to/46Hetcg
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Join 10,534 re...
Listen
Watch
Mark as Played
March 2, 2026 • 30 mins
Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop.
It’s the first time on Nudge that we’ve looked at the primate roots of leadership and influence, with plenty of insight into how we humans behave at work (and everywhere else). Don’t miss it.
---
Subscribe to the Nudge Newsletter (and get a surprise gift): https://nudge.kit.com/subscribe
Connect...
Listen
Watch
Mark as Played
February 23, 2026 • 24 mins
16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price.
They didn’t change the product.
The service.
The chef.
The food.
Instead, they changed two words on their menu and increased sales by 18%.
The restaurants used the advice of today’s guest on Nudge, Robert Cialdini.
Today, Cialdini explains the social proof principle, sharing how changing just two words could increase your ...
Listen
Watch
Mark as Played
February 16, 2026 • 26 mins
I watched Home Alone and suddenly started hearing the theme tune everywhere.
I thought I was going insane.
But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known bias.
A bias you’ve almost certainly experienced as well.
---
Come to Uplift Live: https://uplift-live.com/
(Use code NUDGE to get £50 off)
Tom and Luan’s book: https://amzn.to/49aZnh3
Unlock the Nudge Vaults: https://www.nu...
Listen
Watch
Mark as Played
February 9, 2026 • 26 mins
HelloFresh is one of the fastest-growing companies of the past 20 years.
And it’s down to one, relatively simple behavioural science tactic.
---
Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults
See Agent Spark in action at gwi.com/spark
Read Mehdi’s book: https://amzn.to/48ORuO2
Here's Medhi's website: https://tinyurl.com/ymnu6jty
Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list
Co...
Listen
Watch
Mark as Played
February 2, 2026 • 24 mins
Most of us are completely oblivious to the cognitive biases that dictate how we live our lives.
Today, with Tom Bowden-Green and Luan Wise, we cover seven cognitive biases that all of us fall for.
---
Tom and Luan’s book: https://amzn.to/49aZnh3
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
See Agent Spark in action at gwi.com/spark
Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing...
Listen
Watch
Mark as Played
January 26, 2026 • 27 mins
“Say you’ve calculated your price and it comes out at £120,121.
Most would round it down to £120,000.
That’s completely wrong.”
That’s what Robert Cialdini told me on the latest episode of Nudge.
He also explained why the Prime energy drink first succeeded and then flopped.
How Disney kept us hooked on classic movies.
And how he applies the authority bias to sell his own products.
---
Unlock the Nudge Vaults: https:...
Listen
Watch
Mark as Played
January 19, 2026 • 26 mins
This study analysed 6,700 websites in an unprecedented A/B test.
The results proved something that Dr Robert Cialdini had been preaching for years.
Today, on Nudge, Robert Cialdini joins me again, covering another of his seven principles of persuasion.
And I share a marketing lesson that (I think) every business needs to know.
---
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
See Agent Spark in action at g...
Listen
Watch
Mark as Played
January 12, 2026 • 23 mins
KFC keeps its recipe secret.
It’s stored in a vault in an unknown location.
Only two KFC executives know the ingredients.
Neither are allowed to fly on the same plane.
But this secrecy is illogical. The recipe isn’t important.
Today on Nudge, Richard Shotton explains how the secrecy makes customers more loyal.
He shares his favourite ad of all time, and we run one of his experiments on you.
---
Read Richard’s book: ...
Listen
Watch
Mark as Played
January 5, 2026 • 30 mins
In 1963, the Milgram experiments revealed something unsettling.
Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t bring themselves to say no.
In this episode, my guest shares why we agree to extra projects, unpaid favours and unreasonable requests even when we know we shouldn’t.
I’m joined by behavioural scientist and physician Dr Sunita Sah o...
Listen
Watch
Mark as Played
December 29, 2025 • 28 mins
In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025.
Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behavioural Insights Team director.
----
Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults
Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agn...
Listen
Watch
Mark as Played
December 22, 2025 • 20 mins
How would you encourage Australians to drive slower?
That’s what today’s guest on Nudge, Adam Ferrier, had to do.
Being an applied behavioural scientist, he tackled this challenge in a novel way.
Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick.
---
Watch the bonus episode: https://nudge.kit.com/66dcb18641
Adam’s agency: https://thinkerbell.com/
A...
Listen
Watch
Mark as Played
Popular Podcasts
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Nancy Grace dives deep into the day’s most shocking crimes and asks the tough questions in her new daily podcast – Crime Stories with Nancy Grace. Nancy Grace had a perfect conviction record during her decade as a prosecutor and used her TV show to find missing people, fugitives on the run and unseen clues. Now, she will use the power of her huge social media following and the immediacy of the internet to deliver daily bombshells! Theme Music: Audio Network