Ticketbud Tidbits - for Event Organizers
We share tips, advice and insights from fellow event organizers across the wide range of events Ticketbud partners with.
Episodes
December 11, 2019 • 60 mins
In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media mark...
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November 8, 2019 • 30 mins
In this episode we talk to Joe Newman, the CEO and Co-founder of the American Basketball Association (ABA), the largest professional sports league in the US. The ABA has teamed up with Ticketbud to focus on growth ahead of their new season.
Topics include:
- Rebuilding the ABA brand and how the central association supports the success of more than 150 teams
- The ABA's partnership with Ticketbud
- The value of moving the ABA to o...
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October 25, 2019 • 51 mins
In this Halloween themed episode we talk to haunters Sue Rose and Rick Williams, who have run haunted trail events in California and Georgia. Their current attraction, Nightmare Forest Web of Fears, is a haunted walk through Georgia's historic countryside.
Ranked by Style Magazine as one of the "Top 10 Spots to Celebrate Halloween". Attendees rave about the experience. This is a well developed and executed event that attendees ra...
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October 17, 2019 • 32 mins
In this episode we talk to Hayden Walker, the organizer of the highly successful Mac and Cheese Festival held in Austin, Texas and Portland, Oregon.
Hayden is the Executive Director at AFM Media and Editor in Chief of Austin Food Magazine. With his finger on the pulse of all things foodie in Austin.
Hayden created Austin's Mac and Cheese Festival which became a huge sell out success, enjoyed and embraced by attendees and vend...
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September 27, 2019 • 30 mins
In this episode we talk to Loy Maierhauser from MAP Brewing Company in Bozeman, Montana. Loy manages all private and public events for MAP Brewing. From regular weekly events such a live music and community pint nights, to their highly successful backyard summer concert series.
In addition to her role at MAP Brewing, Loy co-founder of Fermentana, a beer-and-all-things-fermented events planning and promotions company. Through Fer...
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September 14, 2019 • 39 mins
In this episode we talk to Kevin Baxter, owner of Vivid Festivals, who has over 20 years experience working in entertainment and marketing. Kevin talks to us about his upcoming food festival, The Big Dill, and his goal to build the biggest online pickle brand through events, content and community building.
Key Topics:
-Building a brand around something people have a preexisting affinity for
-Finding the right partnerships
-Moving...
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August 27, 2019 • 23 mins
In this episode we talk to Joe Hill, a writer, producer and stand up comedian with over a decade of experience organizing live entertainment events. Based in NYC, Joe is the founder of The Come Up, producing live events for comedians and musicians.
Joe created The Come Up to share his passion for live performance, building an artist community and nurturing up and coming artists.
In the episode Joe talks about:
-How he got into...
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August 2, 2019 • 39 mins
In this podcast we talk to Amber Gunst, the CEO at the Austin Technology Council, a membership based organization geared toward leaders in the Austin Tech Community.
Key topics in this episode include:
-How the ATC utilizes events as part of their community engagement and membership strategy.
-The challenges of organizing events across a wide ranging member base.
-Identifying the right marketing channels for B2B events
-The bes...
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July 10, 2019 • 25 mins
In this episode we talk to Berenice Guzman, event organizer and marketer for Austin City Limits Radio’s summer concert series - Blues on the Green.
In the episode Berenice talks about what goes into coordinating a large scale free concert series. We discuss the key costs involved in terms of infrastructure and production, as well as details for planning and logistics. Berenice gives a great overview to sponsorships for this typ...
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June 28, 2019 • 25 mins
In this podcast we talk to Mandi Thomas, Director of Strategic Partnerships at the Downtown Austin Alliance. She manages the events, programming and operations of Republic Square, a community park in downtown Austin frequently used for events.
In this episode Mandi talks about what goes into managing a public park and event space. She gives an overview of the key elements of her role which include business development, sales, fun...
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June 7, 2019 • 26 mins
In this episode we talk to Mark Kwiatkowski who has owned and managed bars and venues for the past 25 years. Mark owns Replay Lincoln Park, a barcade venue in Chicago that’s both a bar and arcade.
Mark has had a lot of success running themed pop-up event promotions as part of their promotional strategy. The venue gets converted with a new theme, such as their recent highly successful Game of Thrones experience, that received signi...
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May 31, 2019 • 26 mins
In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks. Forefront is an experiential and entertainment agency designing events that build connections between brands and their audiences.
Teri shares how Forefront Networks utilizes the CRM platform Salesforce as a key part of their strategy to maximize the success and profitability of events. She discusses the different ways organizations can ...
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May 22, 2019 • 14 mins
In this episode we chat to Scott Shepard from SDG Events, who talks about coordinating the multi-city food festival Wing-A-Rama. Scott discusses the importance of ensuring the event offers value to his three key stakeholder groups; restaurant vendors, sponsors and event attendees. He also shares his experience growing from a single city to multi-city event, and the challenges of expanding into new markets.
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May 17, 2019 • 20 mins
Gerry Brooks is a social media star and an elementary school principal. Through his popular youtube videos focused on real-world educational experiences, Gerry has amassed a social media following of over 1 million people. His most popular viral video this year was viewed by over 10 million, and received national media coverage.
Gerry’s relatable stories and tell it like it is style, combined with his passion for education, has p...
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May 10, 2019 • 22 mins
In this episode we talk to Jimmy Carilo the Creative Marketing Director for World Of Light, an immersive art installation pop-up event debuting in Los Angeles next month. Jimmy shares the challenges and learnings from putting an event of this nature together - working with artists from around the world and transforming a space into an experience that people haven't seen before. Jimmy talks about the need to schedule bookings for an...
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Gain a deeper insight on event planning for a large Chamber of Commerce membership based organization. Lacy Roesler, Manager of Partner Events and Engagement at the Greater Austin Chamber of Commerce, talks about the wide range of events and initiatives she manages for the Chamber. She shares insights from years of event management experience including working at the Long Center for the Performing Arts.
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April 26, 2019 • 20 mins
Abby Sandlin is the Vice President of Marketing and Communications and Forefront Networks in Austin, TX. Forefront Networks has years of experience in live and proprietary events, brand enhancement, and sponsorships.
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April 26, 2019 • 21 mins
"Speed dating for live music", as Paul Schomer puts it, embodies the nature of Microsessions. A former NPR musical digital producer, Paul was inspired into action by a musical act that went on way too long because musicians kept being added. The resulting Microsessions has proved to be a great success, with shows in Austin, New York, and soon other locales. In this podcast, we discuss everything from building audiences and retarget...
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April 26, 2019 • 19 mins
Bruce Willenzik absolutely exudes the spirit of Austin. It makes sense - he used to work at the venue responsible for Austin being named the "Live Music Capital Of The World": The Armadillo World Headquarters. With decades of experience running successful events and concerts, Bruce is a great mentor to learn from. Enjoy the history, as well as tried and true lessons of organizing and running successful shows.
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April 26, 2019 • 21 mins
Clint Kaulfas is a professional gate manager residing in Austin, who loves working in the festival space. Clint has worked with big event production companies and managed the biggest festivals in Austin. In this episode, we talk about (you guessed it) gate management and managing attendees.
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