The Unofficial Shopify Podcast

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What’s really holding your Shopify store back? After 10,000 UX audits, Oddit co-founder Shaun Brandt has answers, and most stores are making the same 7 mistakes. Menus that bury the merch. Popups that hijack the screen. Product pages with zero context.

This episode is a takedown of bad ecommerce decisions, packed with fixes that actually make you more money. Whether you’re running a $50k side hustle or an eight-fig...

Available on YouTube: youtu.be/qdpFmuFD8yE

Shopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it’s nonsense.) We break down what’s real, what’s trash, and why good SEO still wins—even in a sea of chatbots and grifters.

Spon...

Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it’s a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced customer feedback, and scaled with purpose—not just ad spend.

You’ll learn:

• How perso...

Also on YouTube: youtu.be/4lOLw1k4ocA

Shopify VP of Retail, Ray Reddy, joins to walk through what’s new in POS V10.

• Faster checkouts
• Split fulfillment
• Custom branding
• Better search

If you sell in person, this episode is for you.

Show Links

• Shopify POS
• Shopify Editions (Summer 2025)
• Ray Reddy on LinkedIn

Sponsors

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Boost...

Watch on YouTube

Shopify unveiled a sweeping AI-first vision at Editions.dev 2025, and it's got their partners buzzing. In this episode, we go beyond the keynote to bring you on-the-ground reactions from developers, partners, and skeptics alike.

Featuring interviews with:

• Anne Thomas (Design Packs)
• Ezra Firestone (Zipify)
• Jamil Bhuya (Otherhalf Studio)
• Karl Meisterheim (Liquid Weekly)

We dig into:

• Horizon's AI-generated blocks
• ...

What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name.

Show Links

• Aaron Nosbisch: https://twitter.com/AaronJNosbisch
• BRĒZ: https://drinkbrez.com
• Luc...

Also on YouTube: https://youtu.be/fXKVcwl8FS8

How a BOGO Deal Bootstrapped Neven Eyewear to Millions

Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what’s changed with Meta ads, and why scaling a bootstrapped Shopify store take...

Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO strategy in a search landscape increasingly shaped by AI, user behavior, and smarter con...

Also available on YouTube: youtu.be/m9YTxRsosJA

Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.

In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strateg...

Also available on YouTube: youtu.be/l8ANgFlZK0Y

It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands...

Also available on YouTube: youtu.be/Pi20dFaHoVg

Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.

In this episode, Ben shares how he:

• Sold out his first product run—twice
• Built a loyal customer base by building in public
• Used Shopify Sidekick to f...

Also available on YouTube: https://youtu.be/XXSr4Po30oY

Paid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now?
VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We’re talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size. It’s strange. It’s smart. And it works.

💡 What We Cover:

• Why AI search is ...

Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers).

In this episode, Cathy breaks down:

• How to use YouTube as your #1 lead-gen channel
• Building products based on comment sec...

Pit Viper isn’t for everyone. And that might be the secret to its success.

It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.

Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.

But here’s the questi...

Two Shopify Partners get real in an AMA packed with listener questions. Store spying tricks, AI fails, bold 2025 predictions, a garage full of jacked-up cars, and a sneak peek at their next app.

What you’ll learn:

• How to spy on Shopify stores using public endpoints and browser tools
• What’s broken (and what’s promising) in Shopify’s new AI tools
• How devs actually use ChatGPT to write Shopify code
• Email marketing best practices, inclu...

Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does.

Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries.

In this episode, Shopify Partner Michal Klim takes us inside the build:

• How Hydrog...

Megan Smalley didn’t plan to build a powerhouse ecommerce brand. Scarlet & Gold started as a creative side project—until she got laid off.

Fast forward 12 years, and Scarlet & Gold is one of the only women-owned businesses licensed for NIL (Name, Image, and Likeness) merch on Shopify. This March, their Shopify sales are up 74.2% year-over-year—with over 53.6% of those sales tied to March Madness merchandise.

And here’s the kicker: 69...

Are you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. 

What ...

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters.

That’s the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then, they listened. Because for people with digestive issues, this isn’t a joke—it’s a so...