The Unofficial Shopify Podcast

Also available on YouTube: youtu.be/gGdS45JY2Yo

Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for just 2x revenue in 2015. Ten years later, they've transformed it into Cleverific—a multi-million dollar order editing powerhouse.

Guests:

• Andrew Le - Co-founder & Lead Developer, Cleverific
• Tu Pham - Co-founder, Marketing & Design, Cleverific
• Website: https://cleverific.com/

Spon...

Also on YouTube: youtu.be/56r_UJZbtLg

"We want to make sure that merchants who are starting their business who don't know what are all the jobs they need to take care of for shipping to merchants who are thriving and understand the space and have complex workflows, we can solve this problem for everybody."

Vibhor Chhabra, Director of Product at Shopify, breaks down how Shopify Shipping has evolved into something completely different ...

Also available on YouTube: youtu.be/0HHJ5tONfVo

Most Shopify store owners are doing growth completely wrong. They're trying to lower ad costs, make prettier websites, and rush customers to buy. Devyn Merklin from X-Scale flips all of this on its head with counter-intuitive strategies that actually work.

In this episode, you'll discover why the biggest mistake seven-figure brands make is racing to the bottom on customer acquisition co...

Also on YouTube: YouTube: youtu.be/p1PO9o9Se5o

"I'm not very good at success. That's something I learned as part of this. I actually think probably most of us aren't very good at success."

Jayden Clark thought he'd cracked the code on dropshipping success. Then his seven-figure business nearly broke him. We talked about why he sold for £500K instead of holding out for millions, the SEO and paid ad strategies that drove his rapid g...

Also on YouTube: youtu.be/nckQhAvYA-Q

"We'll have done over 500 million in total sales. We'll do 310 million in the next 18 months."

Curtis Matsko went from art festivals to a top 50 Shopify store by doing everything conventional wisdom says not to do. His company controls every step from raw material procurement to customer delivery, achieving top 50 Shopify status while maintaining 50% repeat customer rates on non-consumable goods.

...

Also Available on YouTube: youtu.be/_nqN9HyOpxM

What happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy.

No paid ads until last month. No Amazon. No selling out to scale.

Instead: 80,000 Instagram followers, hundreds of photo reviews, and a community ...

Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)

What if your brand could sell a million orders before shipping a single product?

Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to G...

Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8

Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?

In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like A...

Also on YouTube...

What’s really holding your Shopify store back? After 10,000 UX audits, Oddit co-founder Shaun Brandt has answers, and most stores are making the same 7 mistakes. Menus that bury the merch. Popups that hijack the screen. Product pages with zero context.

This episode is a takedown of bad ecommerce decisions, packed with fixes that actually make you more money. Whether you’re running a $50k side hustle or an eight-fig...

Available on YouTube: youtu.be/qdpFmuFD8yE

Shopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it’s nonsense.) We break down what’s real, what’s trash, and why good SEO still wins—even in a sea of chatbots and grifters.

Spon...

Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it’s a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced customer feedback, and scaled with purpose—not just ad spend.

You’ll learn:

• How perso...

Also on YouTube: youtu.be/4lOLw1k4ocA

Shopify VP of Retail, Ray Reddy, joins to walk through what’s new in POS V10.

• Faster checkouts
• Split fulfillment
• Custom branding
• Better search

If you sell in person, this episode is for you.

Show Links

• Shopify POS
• Shopify Editions (Summer 2025)
• Ray Reddy on LinkedIn

Sponsors

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Boost...

Watch on YouTube

Shopify unveiled a sweeping AI-first vision at Editions.dev 2025, and it's got their partners buzzing. In this episode, we go beyond the keynote to bring you on-the-ground reactions from developers, partners, and skeptics alike.

Featuring interviews with:

• Anne Thomas (Design Packs)
• Ezra Firestone (Zipify)
• Jamil Bhuya (Otherhalf Studio)
• Karl Meisterheim (Liquid Weekly)

We dig into:

• Horizon's AI-generated blocks
• ...

What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name.

Show Links

• Aaron Nosbisch: https://twitter.com/AaronJNosbisch
• BRĒZ: https://drinkbrez.com
• Luc...

Also on YouTube: https://youtu.be/fXKVcwl8FS8

How a BOGO Deal Bootstrapped Neven Eyewear to Millions

Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what’s changed with Meta ads, and why scaling a bootstrapped Shopify store take...

Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO strategy in a search landscape increasingly shaped by AI, user behavior, and smarter con...

Also available on YouTube: youtu.be/m9YTxRsosJA

Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.

In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strateg...

Also available on YouTube: youtu.be/l8ANgFlZK0Y

It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands...

Also available on YouTube: youtu.be/Pi20dFaHoVg

Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.

In this episode, Ben shares how he:

• Sold out his first product run—twice
• Built a loyal customer base by building in public
• Used Shopify Sidekick to f...