Two Minute Business Wisdom

Two Minute Business Wisdom

Independent business analyst and small business owner J Cleveland Payne offers success tips for business owners and professionals every week in a quick and concise format.

Episodes

Don't Undersell How Much Luck Went Into Your Success - TMBW 267

July 23, 2024 • 2 mins
Much of our uccess in business, and in life in general, comes from a coin flip that just happened to come up in your favor at just the right time.
Mark as Played

The Disappointing But Simple Solution To The Fastest Way For A Business To Grow - TMBW 266

July 16, 2024 • 2 mins
Businesses will grow at their own rates, and that growth is mostly out of the control of the business owner.
Mark as Played

Don’t Take An Opportunity That Could Lose You More Than 20% Of Your Investment - TMBW 265

July 9, 2024 • 2 mins
Know your 20% or less number before looking at deals.
Mark as Played

Proceed With Caution When Taking On Partners - TMBW 264

July 2, 2024 • 2 mins
Every potential business partner you encounter is not looking to leave you high and dry. But it happens. That is why it is important to have rules to follow to keep you from signing on to potentially bad partnerships.
Mark as Played

Learn How To Demonstrate Products And Services You Sell Properly - TMBW 263

June 25, 2024 • 2 mins
Learn how to highlight key features and usage tips for all your inventory and service products on your sales sheet.
Mark as Played

Create New Product Launches To Attract New Customers - TMBW 262

June 18, 2024 • 2 mins
Introducing new products or services is a great way to attract customers you previously had no access to and retain customers with a shift in needs. Even if creating a new product or service isn't apparent, find a way to define and make them regularly.
Mark as Played

Adapting To Change Is The Key To Business Survival - TMBW 261

June 11, 2024 • 2 mins
The importance of flexibility and adaptability in business can not be understated. From knowing how to pivot to a new strategy in the face of market changes or when just to give up a product or service that is not working, the market will force change upon you, and you must react accordingly.
Mark as Played

Get Used To Telling (And Retelling) Success Stories - TMBW 260

June 4, 2024 • 2 mins
Highlights of significant achievements or milestones you have witnessed from previous customers are incredible tools to add to a sales pitch. If you think you lack the skill to be a compelling storyteller, plenty of coaches are waiting to sell you with some stores of their successful clients.
Mark as Played

Keep Up With Industry News And Updates - TMBW 259

May 28, 2024 • 2 mins
Keep informed on the news and innovations going on in your industry, and if you have the talent, contribute personally with the writing and presentation of that information to your customers and other curious people.
Mark as Played

Be Real About What Your Company Culture Represents - TMBW 258

May 21, 2024 • 2 mins
Just as important as your mission and values, it highlights team activities, values, and work environment. However, a person in power with nefarious reasons can also use these as a tool 'to protect' company culture.
Mark as Played

Present Your Company Mission And Values - TMBW 257

May 14, 2024 • 2 mins
Understand what your business stands for, and learn to express your business's core principles and goals with simplicity.
Mark as Played

Manage Yourself And Your Health Through A Crisis - TMBW 256

May 7, 2024 • 2 mins
Your physical and mental health are the most important aspects of your business because you cannot maintain a business without proper maintenance.
Mark as Played

Don’t Rely On Loans If You Are Unsure Of Prospective Income - TMBW 255

April 30, 2024 • 2 mins
Unless you are wealthy and can cover the cost of paying it back, have investors who can cover it for you, or have massive cashflow to cover it through salary, I don’t recommend taking out loans at the offset of launch your small business.
Mark as Played

Time Management Techniques For Entrepreneurs – TMBW 254

April 23, 2024 • 2 mins
This episode offers five strategies to help small business owners establish effective time management. SPOILER ALERT: You will never achieve genuinely effective time management, but don’t let that stop you from the attempt.  
Mark as Played

Take Advantage Of Networking And Collaboration Opportunities – TMBW 253

April 16, 2024 • 2 mins
The importance of networking, partnerships, and collaborations in driving small business growth cannot be understated. Despite the potential frustrations and exhaustion, remember that these connections can provide invaluable support and encouragement for your business.
Mark as Played

Mastering Customer Service In The Digital Age – TMBW 252

April 9, 2024 • 2 mins
Small businesses have no choice but to try and leverage technology to improve customer satisfaction. However, in this age where it is hard to get someone on the phone, you have the advantage of providing a personal touch, making your customers feel valued and your business feel more human.
Mark as Played

Building Your Brand From Scratch – TMBW 251

April 2, 2024 • 2 mins
Creating a solid brand identity and value proposition for small businesses can be daunting. But the best you can do out of the gate will help you immensely, even if your initial ideas need to catch on for the masses.
Mark as Played

Cover Your Small Business Legal Basics - TMBW 250

March 26, 2024 • 2 mins
You may only need a little paper or minimum time with a lawyer on retention to get down to business. But you need to know this from the first day of offering your products and services for sale to the public.
Mark as Played

Bootstrapping – TMBW 249

March 19, 2024 • 2 mins
Stories of people who could start and grow a business with minimal external funding are great. These stories also convince many people who can’t bootstrap their business to give it a shot when they should not.
Mark as Played

Digital Marketing on a Dime – TMBW 248

March 12, 2024 • 2 mins
Digital marketing comes with a cost, so use cost and time-effective strategies for your small business.
Mark as Played

Popular Podcasts

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    My Favorite Murder with Karen Kilgariff and Georgia Hardstark

    My Favorite Murder with Karen Kilgariff and Georgia Hardstark

    My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Breakfast Club

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    The Joe Rogan Experience

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Mobile

Wearables

© 2025 iHeartMedia, Inc.