Make It Visible
A podcast for coaches building a coaching biz and want paying clients on repeat. You didn't get certified to spend your days writing captions, second-guessing your offer, and wondering why your DMs are quiet. You got certified to change lives. The marketing part? That's what this show is for. I'm Michelle Kuei, Business and Marketing Coach for Coaches and creator of the Client Enrollment Method™. Every week, I share the exact strategies, scripts, and shifts my clients use to build coaching businesses that bring in consistent, paying clients. You'll hear: How to position your offer so the right people say yes What to say in your content (and what to stop saying immediately) How to turn your story into your strongest marketing asset What to do when nothing seems to be working If you're done with the random advice cycle and ready for a real system, you're in the right place. New episodes weekly. Bring a notebook.
Episodes
Most coaches treat summer as a break. It's actually a slow fade that costs you every fall. Here's how to stay visible, skip the burnout, and create content that sells while you take your vacation.
It starts small. You skip a post because nobody's online anyway. Then you skip an email. A discovery call comes through and you never follow up. And then it's July.
You tell yourself you'll get serious again in Sept...
Your coaching niche probably isn't broken. The way you're describing it is.
In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.
If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.
What you'll learn:
- Th...
You finally launched the business. You did the certification. You set up the website. You told your closest people.
And then nothing happened.
The texts went unanswered. The group emails got crickets. The friends you cheered on through their own businesses didn't even acknowledge yours.
If that's where you are right now, this episode is for you.
In this conversation, Michelle is naming a pattern she's seeing across her c...
3 conversation changes that turn casual chats into client conversations.
You're posting. Showing up. Telling everyone you have a coaching business. So why aren't the clients coming?
In this episode, Michelle breaks down what your social media content is actually doing (and what it isn't), why client acquisition takes longer than you think, and 3 specific things you can change in your everyday conversations starting tod...
You've been working on your business. Like really working on it.
The website. The Canva graphics. The lead magnet. The Instagram grid. The CRM you signed up for because someone said you needed it.
And yet — still no clients.
Here's the hard truth: busy is not the same as productive. And until you know the difference between tasks that lead to clients and tasks that just feel like progress, you're going to keep spinning ...
There’s never been more demand for coaching.
Life coaching.
Business coaching.
Wellness coaching.
People are actively looking for help.
So why are so many coaches still struggling to sign even 2–3 consistent clients?
In this episode, I’m breaking down the 3 real reasons coaches aren’t getting clients — and I promise at least one of these is going to hit home.
Because the problem isn’t the market.
The problem is how you’re showi...
When I first started my coaching business, one of the first things I did was build a website.
I thought having a website would make my business look legitimate.
So I bought the domain, started designing the pages, and planned to send people there.
But what I didn’t realize at the time was this:
A website only works when the foundation behind it is clear.
Without the right messaging, niche, and copy, a beautiful website won’t bring you c...
Some of the most horrifying stories I hear from coaches?
They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients.
So in today’s episode, I’m breaking down what a funnel actually is — and how to set up a simple funnel as a new coach without complicated tech or expensive software.
Because a funnel isn’t magic.
It’s just the path that turns strangers into clients:
how peopl...
If you ever wonder...
When should you actually start building your coaching business?
In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you stuck longer than necessary.
Over the years, I’ve had countless new coaches ask me:
- Do I really need certification?
- When should I start marketing myself?
- What do I say when someone asks what I do?
- How do I build an...
New coach.
Still in certification.
Business dreams ready to go.
But then the brain kicks in…
Who am I to call myself a coach?
Should I wait until I graduate?
What if people judge me?
In this episode, I'm tackling one of the biggest identity blocks keeping talented coaches invisible and broke.
💡 What You’ll Learn
- Why waiting to finish your program delays your income
- The real reason new coaches hesitate to use ...
If you’ve ever thought:
- “I love coaching… but my business feels all over the place”
- “I have so many tools, but I don’t know how to package them”
- “I’m doing a lot… and still not getting clients”
This episode is for you.
In today’s conversation, I’m sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and finally get clear on:
- who they’re meant to serve (without spiraling)
- how to m...
Today, we’re fixing something that’s been driving coaches nuts:
All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups.
Because some of these posts look legit…
But in reality, they’re just the beginning of somebody else’s funnel.
So the real question is:
How do you tell if something is legit… or if you’re about to get pitched?
- In this epis...
When I started my YouTube channel, I honestly had no idea what I was doing.
I tried educational videos.
I tried teaching.
I tried interviews, podcast-style content, random topics…
And somehow, my channel grew before my message was clear.
That’s how you end up with subscribers and followers but hearing crickets.
In this video, I’m sharing:
what went wrong with my YouTube channel...
Have you ever looked at your discovery calls and thought,
“Why do the wrong people keep showing up?”
Or maybe people book a call… and then disappear?
In this episode, I’m breaking down how to know exactly who you’re meant to coach—and why creating content for everyone is one of the biggest reasons coaches struggle to attract clients.
I’m sharing real lessons from my own journey, including:
- Why my early content attracted all ki...
If you’ve ever kicked off January thinking, “Okay… now what?”—this episode is for you.
Most coaches wait until late December (or January itself) to figure out what they’re offering, where they’re showing up, and how they’re going to make money in the new year.
The problem?
Your future clients don’t wait.
They’re already out there—setting goals, looking for support, and deciding who they’re going to invest in before January even st...
With AI doing more of the heavy lifting and the Instagram algorithm giving users more control over what they see, your dream clients can now literally tell the app, “Nope, don’t show me this kind of post again.”
Which sounds great as a user.
As a life coach trying to get clients? That hits differently.
In this episode, I break down what the 2026 Instagram algorithm changes really mean for life coaches and how to create content t...
If you’ve ever wondered…
“Do I have to be a business or marketing coach to make money?”
...this episode is for you.
Today I’m diving into the Top 5 Coaching Niches That Are Set to Explode in 2026 — and here’s the good news:
None of them involve teaching other coaches how to coach or sell.
In fact, these are all real-world, people-first niches that solve urgent, specific, high-value problems that people act...
If you usually go quiet during the holidays… this one's for you.
Whether you're a coach who's ready to rest, reflect, or just hide from your to-do list, there’s a way to stay visible without burning out or feeling like you have to launch a Black Friday sale just to be relevant.
In today’s episode, I’m sharing 5 simple, effective holiday marketing strategies you can use to stay front-of-mind with your audience—with...
That beautiful coaching certificate? It’s not a client magnet on its own.
In this episode, I’m breaking down the 3 biggest blocks keeping newly certified coaches from building a profitable business—and how to overcome them without the overwhelm.
You’ll learn:
- Why “traffic” is your real problem (and how to fix it)
- How to stop offering free sessions and start coaching paying clients
- The real reason your offer isn’t selling (even if it...
You’ve probably heard this one before:
“My clients are women in career transition, so I should be on LinkedIn… right?”
Not so fast, coach.
In this episode, I’m breaking down one of the biggest myths I hear from life, career, and leadership coaches — the belief that your audience is only on LinkedIn because of their job title.
Your dream clients are humans first, professionals second.
They hang out at book clubs, soccer fields...
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