Make It Visible

When I started my YouTube channel, I honestly had no idea what I was doing. 

I tried educational videos.
I tried teaching.
I tried interviews, podcast-style content, random topics…

And somehow, my channel grew before my message was clear.

That’s how you end up with subscribers and followers but hearing crickets. 

In this video, I’m sharing:

what went wrong with my YouTube channel...

Have you ever looked at your discovery calls and thought,
 “Why do the wrong people keep showing up?”

Or maybe people book a call… and then disappear?

In this episode, I’m breaking down how to know exactly who you’re meant to coach—and why creating content for everyone is one of the biggest reasons coaches struggle to attract clients.

I’m sharing real lessons from my own journey, including:

• Why my early content attracted all ki...

If you’ve ever kicked off January thinking, “Okay… now what?”—this episode is for you.

Most coaches wait until late December (or January itself) to figure out what they’re offering, where they’re showing up, and how they’re going to make money in the new year.

The problem?
Your future clients don’t wait.

They’re already out there—setting goals, looking for support, and deciding who they’re going to invest in before January even st...

With AI doing more of the heavy lifting and the Instagram algorithm giving users more control over what they see, your dream clients can now literally tell the app, “Nope, don’t show me this kind of post again.”

Which sounds great as a user.
 As a life coach trying to get clients? That hits differently.

In this episode, I break down what the 2026 Instagram algorithm changes really mean for life coaches and how to create content t...

If you’ve ever wondered…

“Do I have to be a business or marketing coach to make money?”

...this episode is for you.

Today I’m diving into the Top 5 Coaching Niches That Are Set to Explode in 2026 — and here’s the good news:
None of them involve teaching other coaches how to coach or sell.

In fact, these are all real-world, people-first niches that solve urgent, specific, high-value problems that people act...

If you usually go quiet during the holidays… this one's for you.

Whether you're a coach who's ready to rest, reflect, or just hide from your to-do list, there’s a way to stay visible without burning out or feeling like you have to launch a Black Friday sale just to be relevant.

In today’s episode, I’m sharing 5 simple, effective holiday marketing strategies you can use to stay front-of-mind with your audience—with...

That beautiful coaching certificate? It’s not a client magnet on its own.

In this episode, I’m breaking down the 3 biggest blocks keeping newly certified coaches from building a profitable business—and how to overcome them without the overwhelm.

You’ll learn:

• Why “traffic” is your real problem (and how to fix it)
• How to stop offering free sessions and start coaching paying clients
• The real reason your offer isn’t selling (even if it...

You’ve probably heard this one before:
 “My clients are women in career transition, so I should be on LinkedIn… right?”

Not so fast, coach.

In this episode, I’m breaking down one of the biggest myths I hear from life, career, and leadership coaches — the belief that your audience is only on LinkedIn because of their job title.

Your dream clients are humans first, professionals second.

They hang out at book clubs, soccer fields...

Still passing out business cards like it’s 1995?

If you’re a new coach trying to get clients, here’s the hard truth: business cards aren’t the tool that’ll build your business. 

But there is something better—and it starts with how you talk about what you do.

In this episode, I’ll walk you through:

• Why business cards aren’t helping you get clients
• What to do instead to create real connection
• A better way to start conversations that le...

So you’re building your coaching biz and wondering…

“How do I actually launch something?”“What tools do I really need?”“When’s the best time to host a masterclass?”“Do I need social media to get clients?”

In this episode, I’m pulling back the curtain on the 3 biggest lessons I learned from launching my group coaching program — and what I’d absolutely do differently if I were starting from scratch.

Whether...

You know how to coach anyone through anything…
 But when it comes to building your business, your coaching skills might actually be working against you.

In this episode, I’m revealing 3 sneaky ways self-coaching is keeping you stuck — and how to flip it so you can stop spinning and start signing clients.

💛 Grab the free guide: A Simple 3-Step Guide Every Female Life Coach Needs to Stand Out, Attract Clients, and Build a Business

...

Doors are open this week for Coaching Biz Builder — my 8-week roadmap for new life coaches to go from “I’m trying to figure this out” to signing clients with clarity and confidence. 

Enrollment is open for a few days only → Join Coaching Biz Builder

If more information were the answer, you’d be booked out by now. Between Facebook groups, YouTube, free downloads, and ChatGPT, you’ve collected a mountain of tips—but still fee...

If you’ve ever thought, “Maybe if I give away some free sessions, people will see the value and sign up…” — this episode is for you.

Free sessions don’t create paying clients.

They create freebie seekers, drain your confidence, and leave you wondering if coaching can ever be a real business.

In this episode of the Make It Visible Podcast, I’m breaking down why free sessions don’t work and what you should be doing instead if you want t...

One of the biggest struggles new coaches face is the chicken-and-egg problem: How do I charge for coaching when I don’t have testimonials yet?

 And how do I get testimonials if I haven’t charged anyone?

In this episode of Make It Visible, I’m breaking down 3 ways to prove your credibility and authority even if you don’t have a single client success story yet. Because yes — you can confidently charge $5K without a wall of testimonials...

Most life coaches struggle in the beginning — not because they’re bad at coaching, but because of three sneaky mistakes that quietly block discovery calls and paying clients.

In this episode, I’ll break down:

• Why calling yourself a life coach is too broad and keeps clients confused
• The comparison trap that makes your offer feel less valuable than other coaches
• How fuzzy messaging kills sales — and what to say instead so people book...

If you’ve been doing all the things to grow your coaching business—but still feel like something’s missing—this episode will help you understand why.

In today’s episode, I’m sharing the real reason so many life coaches feel stuck, overwhelmed, or scattered in their business-building journey.

It’s not about a lack of effort. It’s not even about talent.

It’s that most new coaches are operating with isolated pieces of a much bigger syste...

Stuck in ‘almost ready’ mode? 

80% there, but holding back because you think you need one more thing before you tell the world about your coaching offer?

Inside this episode, you’ll learn:

 ✔️ The hidden cost of waiting until you feel “ready”
 ✔️ Why clarity only comes after action (and not before)
 ✔️ My simple 3-step approach to announce your offer, sketch a starter package, and refine it as you go

✨ Action Step: Write your a...

You’ve probably heard two extremes:
 

👉 “Of course you need a website!”
 👉 “Forget the website, just get clients!”

So… which one is true for you?

In today’s episode, we’re spilling the tea on the real truth about websites for coaches. (Spoiler: your website isn’t the problem. The real question is: are you actually ready for one?)

Here’s what you'll learn from this episode: 

• Why your website might be acting like a digi...

Summer’s heating up—and so is the pressure to “keep showing up” in your business. But what if visibility didn’t mean being everywhere, all the time? 

In this kickoff episode of Coffee & Coaching, Michelle shares a simple, stress-free plan to stay visible, relevant, and client-attracting during the busiest, beachiest months of the year.

You’ll learn:

1. The #1 mistake coaches make with summer visibility
2. How to pick your “anchor pla...