The Next Big Idea
The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Monday and Thursday. For ad inquiries, please reach out to: Network+NBI@yapmedia.com
Episodes
May 21, 2026 • 54 mins
Nicholas Thompson, CEO of The Atlantic and host of "The Most Interesting Thing in AI," joins Rufus and Caleb to explain why the machines may master our minds long before they master our muscles — and what that gap tells us about where AI is headed. Along the way: why human podcasters still beat AI ones, how Nick learned to stop worrying and love open source, and where he'd point an infinite AI budget.
🎧 Check out Nick’s previous ...
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May 18, 2026 • 71 mins
The Greek philosopher Epicurus made a rather bold claim over two thousand years ago. The key to life, he said, is simple: pursue pleasure and avoid pain. Around this maxim he developed a school of philosophy, Epicureanism, which promised its adherents that if they took care of their basic needs, surrounded themselves with trustworthy friends, and developed a basic understanding of science, they would be happy. But is it really that...
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May 14, 2026 • 55 mins
You can run from uncertainty, but you can’t hide. The thing to do, says Simone Stolzoff, to develop comfort with ambiguity and build tolerance for the unknown. His new book is How to Not Know: The Value of Uncertainty in a World that Demands Answers.
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May 11, 2026 • 80 mins
In the last 20 years, there has been a dramatic change in our understanding of neuroplasticity — the brain’s capacity to grow new neurons. In the last five years, we’ve learned that your hippocampus, the part of your brain responsible for learning and memory, can get bigger at any age. Majid Fotuhi, who teaches at Johns Hopkins, has been at the forefront of a new body of research demonstrating that lifestyle changes — tweaks to the...
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May 7, 2026 • 86 mins
Is freedom overrated? In his new book, Inside the Box, David Epstein argues that constraints, limits and obstacles are what stimulate creativity, innovation, collaboration and personal contentment.
📦 Get David’s new book delivered straight to your door by joining the Next Big Idea Club! Learn more at nextbigideaclub.com (use code PODCAST for 20% off).
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May 4, 2026 • 63 mins
For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide.
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April 30, 2026 • 62 mins
In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality.
We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer.
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April 27, 2026 • 40 mins
Every few months, we pick one book with the power to change how you see the world. Then we build an experience around it: author conversations, reading guides, key insights, and a community of people who love talking about ideas. In this episode, we reveal our latest pick. And stick around for a sneak peek of Rufus's conversation with the author.
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April 23, 2026 • 81 mins
What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and finally get unstuck.
The Next Big Idea is now on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com.
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April 20, 2026 • 81 mins
In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the recent New York Times bestseller Apple: The First 50 Years. We begin by looking backward, exploring the improbable story of the hippie pranksters who built the world's first trillion-dollar company. But we're not jus...
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April 16, 2026 • 61 mins
Tony Fadell led the teams that created the iPod, iPhone, and Nest Thermostat. In his book Build: An Unorthodox Guide to Making Things Worth Making, he shares everything he’s learned about building great companies and game-changing products.
(This episode first aired in September 2022.)
The Next Big Idea is now on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send u...
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April 13, 2026 • 73 mins
When journalist Sebastian Mallaby approached Demis Hassabis, Google's AI chief and a man with a lifelong mission to build superintelligence, about writing his biography, he made the following pitch: "If you're going to disrupt people from head to toe, you owe them an explanation of why you're doing it. What motivates you? Why do something this dangerous?" Today, Sebastian tells us what answers he found.
Sebastian's new book, The I...
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April 9, 2026 • 58 mins
In 2023, Patrick Radden Keefe met a man who told him, "I might have a story for you." When you're Patrick — New Yorker staff writer, author of "some of the most memorable nonfiction books of the last decade" (that's the New York Times talking) — this is a hazard of the trade. But he heard the guy out.
The guy said he knew a family whose 19-year-old son had died in mysterious circumstances. "He went off the balcony of a luxury apar...
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April 6, 2026 • 48 mins
It’s a big, bad, scary, lonely world out there. Lucky for us, Jenny Lawson — aka the Bloggess — has collected more than a hundred tricks and tools that have helped her keep going, and she shares them in her heartwarming and hilarious new book, How to Be Okay When Nothing Is Okay.
The Next Big Idea is now on YouTube! You can find our episodes here.
If you enjoyed this conversation, check out Arthur’s previous appearances on ...
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April 2, 2026 • 71 mins
The French filmmaker Jean Renoir said, "The only things that are important in life are the things you remember." But what do you remember and why? That's the subject of Why We Remember: Unlocking Memory's Power to Hold on to What Matters by pioneering neuroscientist Charan Ranganath. He explains why you still know the lyrics to the song you loved in eighth grade but can't remember the name of your kid's eighth-grade teacher, how me...
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March 30, 2026 • 62 mins
Let's face it, modern life is kind of a bummer. We're glued to our phones, starved for meaning, haunted by a gnawing sense of emptiness. Enter Arthur C. Brooks. He's a Harvard professor, happiness expert, and a man with a plan to help you find your why and build a life that actually fills you up.
Arthur’s new book is The Meaning of Your Life. Learn more at https://www.arthurbrooks.com/the-meaning-of-your-life
The Next Big Idea is...
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March 26, 2026 • 71 mins
We’ve been told that “oversharing” (TMI) is a social sin. But our guest today, Leslie John, who teaches at Harvard Business School, argues that TLI (Too Little Information) is far more dangerous. In her new book, Revealing: The Underrated Power of Oversharing, she shows how personal, vulnerable, even uncomfortable disclosures are the wellspring of trust, friendship, romance, and professional success.
Watch The Next Big Idea on You...
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March 23, 2026 • 53 mins
On a muggy spring day in 2018, the Supreme Court handed down a decision that transformed America. In a 6-3 ruling, the high court cleared the way for legal sports betting from coast to coast. Since then, all bets have been off: Americans have wagered more than $500 billion on sports. And now, thanks to prediction markets like Kalshi and Polymarket, we're betting on everything — the weather, where the next US airstrike will land in ...
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March 19, 2026 • 50 mins
Last week, we hosted a members-only Q&A with Michael Pollan. We covered food and diet, his writing process, psychedelics, and dreams. We also got into the microbiome, which happens to be the subject of Michael's new book (and a topic he thinks will fundamentally change how we understand health). The conversation was so good that we thought, Why keep this to ourselves?
The episodes we mentioned about the origins of life with Sara I...
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March 16, 2026 • 56 mins
What do the campfire, printing press, motion picture, and smartphone have in common? They're all storytelling technologies. Each one gave us a new medium through which to transmit tales, reshaping how we think, what we believe, and who holds power. And we may be on the brink of the most disruptive one yet.
In his new book, The Story of Stories, Kevin Ashton traces the million-year arc from fireside gossip to the screen in your poc...
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