Media Sales Mastery

Media Sales Mastery

Media Sales Mastery exists to help you survive and thrive in the media sales industry. In each episode we arm you with information, insights and instantly applicable techniques from some of the world’s top media sales thought-leaders.

Episodes

April 25, 2024 43 mins

Our Guest is Nick Efstathiou, CEO of Central Media Group South Africa.


Follow Nick on LinkedIn.


For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode we cover off a range of listener questions and provide some real time examples of how to respond / communicate through.


For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



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March 14, 2024 38 mins

Adam Cadwallader, CEO of Motio joins to unpack the vital difference between a media product and a media proposition.


About Motio: www.motio.com.au/about/

Follow Adam on LinkedIn.


For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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February 29, 2024 49 mins

Janelle Shinners – head of client engagement at VML is our returning guest.


This is a follow up to one of the first podcast episodes we ever did – titled “data tells, insight sells”.


Follow Janelle on LinkedIn

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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February 15, 2024 42 mins


Follow Amjad on LinkedIn.

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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February 1, 2024 25 mins

We rebroadcast an interview from 2019 where Jamie was interviewed ahead of the launch of Media Sales Mastery.


For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

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December 30, 2023 28 mins

Jamie does a quick solo episode to wrap up the year and set the intention for 2024.


We cover off the 4 things you need to do in 2024 to simplify your sales approach and beat the competition.

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠d...

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November 26, 2023 48 mins

Adam Lang joins to unpack the world of pricing.


Follow Adam on LinkedIn.


Check out Mumbrellacast


Check out Fear and Greed


For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠


Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

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November 12, 2023 51 mins

Tim Murphy joins to unpack the most common ethical dilemmas faced by media sales professionals and provide some strategies for working through them.


Follow Tim on LinkedIn.


For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠


Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinesto...

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September 16, 2023 32 mins

Jamie covers off 4 principles to help you survive and thrive in a downturn.


For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠


Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore


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September 2, 2023 39 mins

Kylie Merritt, Founder and MD of ausbiz joins.

Whether you’re selling trade media, business media, alternative media or a new emerging platform ….. niche audiences are a surprisingly challenging proposition to commercialise.

Fortunately, if you can get it right, it can be very lucrative and very effective.


Connect with Kylie on LinkedIn.

For exclusive content and a chance to pick the topic and guide the show, connect with Jam...

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August 12, 2023 44 mins

In this episode we cover off the principles of crafting a sales strategy.

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠


Music by Donyea Goodman at ⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

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July 29, 2023 54 mins

Nick Randall of Impact & Ranieri & Co joins to unpack the topic of “moving the market”. 

 

We cover off the principles of taking media innovation to market, overcoming inertia and future-proofing your media revenues. 

 

Connect with Nick on LinkedIn

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠

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July 15, 2023 55 mins

David Fish author of “The art of strategic storytelling; what it takes to create winning presentations” joins to unpack the content of his book.


Email jamie@boostmedia.com.au to win 1 of 3 free copies.


Use the code "podcast30" for 30% off.


Connect with David on LinkedIn and his website www.davidfish.com.au


For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠...

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Jamie covers off 4 considerations for making a sound business case to your internal stakeholders For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠donyeamusic.biz/onlinestore
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June 17, 2023 31 mins

Ramon Rodriguez, General Manager at News Corp Australia joins to deep-dive into selling media to Small / Medium business

 

Connect with Ramon on Linkedin

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠


Music by Donyea Goodman at ⁠⁠⁠⁠donyeamusic.biz/onlinestore

Mark as Played

Another Linkedin Live recording – this time Jamie covers off the difference between “Objective” and “Subjective” value in a media sales transaction and provides 4 different methods for de-commoditising the sale.

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠LinkedIn⁠⁠⁠.


Edited, Hosted and Produced by ⁠⁠⁠Joanne Helder⁠⁠⁠


Music by Donyea Goodman at ⁠⁠⁠donyeamusic.biz/onli...

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May 20, 2023 59 mins

Caleb Watson of Initiative ASIA joins to unpack the world of Media Agencies.

Connect with Caleb on Linkedin


For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠LinkedIn⁠⁠.


Edited, Hosted and Produced by ⁠⁠Joanne Helder⁠⁠


Music by Donyea Goodman at ⁠⁠donyeamusic.biz/onlinestore


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May 6, 2023 21 mins

In our first ever LinkedIn live event, Jamie covers off 4 questions that every media sales manager should be asking on a weekly basis.

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠LinkedIn⁠⁠.


Edited, Hosted and Produced by ⁠⁠Joanne Helder⁠⁠


Music by Donyea Goodman at ⁠⁠donyeamusic.biz/onlinestore

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April 22, 2023 54 mins

Brian Gallagher, Chief Sales Officer at SCA joins to provide 6 practical solutions to 6 common tactical issues in Media Sales.   Connect with Brian on Linkedin   More about SCA at www.sca.com.au

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠LinkedIn⁠.


Edited, Hosted and Produced by ⁠Joanne Helder⁠


Music by Donyea Goodman at ⁠donyeamusic.biz/onlinestore



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