Business of HYPE

Business of HYPE

Business of HYPE is a limited interview series hosted by Creative Director and Founder of Awake NY, Angelo Baque. The conversations dive into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of streetwear culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way. As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.

Episodes

April 9, 2024 46 mins

There were very few women to break through the male dominated streetwear scene of the early aughts. Vashtie Kola remains among the most iconic of them all. The first woman to design her own Jordan back in 2010, Vashtie has gone on to start her own brand Violet and direct music videos for the likes of Kendrick Lamar, Joey Bada$$ and Drake.

She sits down with long time friend and BoH host Angelo Baque (Founder, Awake NY) to reflect o...

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Designer and Founder Kim Shui’s collage-esque repertoire reflects her own manifold path to success.  A product of New York City, Rome and a child of Chinese immigrants - she has made a career in weaving these influences together to create clothes championed by Dua Lipa, SZA and many others on the scene.

BoH host Angelo Baque (Founder, Awake NY) sits down with Kim to discuss the different tactics she employed to facilitate her rise ...

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March 26, 2024 54 mins

Sage Elsesser has always been something special - more than a skater, more than a model, more than a musician. Sage thrives in the blur of his own artistry. Lately he’s found his lane as Navy Blue, and as you’ll find out in this episode his influences run as deep as his lyricism. Most recently, Elsesser's seventh studio album Ways of Knowing was released to critical acclaim under his own label, Freedom Sounds.

BoH host Angelo B...

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March 19, 2024 50 mins

What is MSCHF? Who are MSCHF? Performance artists? Streetwear mavens? A bunch of pranksters? The only way to truly find out is to go straight to the source. And even then it’s a little confusing. But like everything else the collective puts out - that seems to be done exactly by design.

On this episode, host Angelo Baque (Founder, Awake NY) sits down with Lukas Bentel and Kevin Wiesner - two members of the enigmatic group behind th...

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March 12, 2024 56 mins

There are many challenges associated with the come up, but what Tremaine Emory (Founder, Denim Tears) has been through over the past few years is an entirely different story. From a lower aortic aneurysm to a controversial and extremely public departure from his role as Creative Director of Supreme - his near death experience brought unique lessons that are still applicable to even those who are just starting out. 

On this episode,...

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December 2, 2020 80 mins

Business of HYPE is back for a special one-off episode with none other than comedian, producer, writer and political commentator, Hasan Minhaj. From being the senior correspondent on The Daily Show, to speaking at the White House Correspondent’s Dinner, to his own comedy special and weekly Netflix show called Patriot Act, to even being named TIME’s 100 most influential people in the world, Hasan Minhaj is a pioneer. 

Hasan wor...

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July 13, 2020 58 mins

For our season 8 finale, we bring back our "Stay @ Home" series with French fashion designer and creative director of Balmain, Olivier Rousteing. In 2011, at the age of 25, he took over the luxury fashion house and for nearly a decade held this title. The brand has gone under what many would call a Renaissance, as the haute couture brand has smoothly moved into the digital age while still adhering to its iconic roots.

Nowadays ther...

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July 8, 2020 7 mins

While we're coming to a close on Business of HYPE S8, we'd like to bring attention to another show, Asian, Not Asian podcast by giving you a preview of their episode Comedians vs Asian Audience Members. Hosted by comedians Fumi Abe and Mic Nguyen, Asian, Not Asian is a weekly comedy podcast where "two asian guys NOT from Asia talk about American Issues that no American cares about." There is no topic that goes uncovered in this pod...

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On today's special episode, jeff hosts a live panel discussion from OMEN with two key players in the progressive gaming industry. Nikan Nadim aka FaZe Nikan plays a large role in shaping the creative concept for major esports organization FaZe Clan. Daryl Butler is a marketing guru with over 25 years of experience and currently serves as Head of Marketing at HP (Hewlett-Packard). 

In recent years esports has skyrocketed into p...

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June 22, 2020 71 mins

Alexandra Hackett is the founder of Studio ALCH (short for her name: Alexandra Louise Champion Hackett) and also known by many as "Mini Swoosh." In just a few short years, the brand has shown at London Fashion Week, partnered with global retailers and worked with numerous celebrities from Kendrick Lamar to Frank Ocean. The Australian-born, London based creative creates one-of-a-kind articles of clothing from deconstructed pieces of...

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Around a month ago we featured our special Stay @ Home series, with former guests of the show and today we’re back for another special episode with Andy Fallshaw, Co-Founder and CEO of Australian accessories brand, Bellroy.

Founded in 2009 alongside Matthew Fallshaw, Lina Calabria and Hadrien Monloup, Bellroy was the answer after the four realized there was a gap in the luxury carrier space. A certified B Corporation, the company o...

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June 15, 2020 47 mins

Hommyo Hidefumi is the founder of legendary Tokyo-based sneaker boutique, atmos. The store is more than a retail space, but a cornerstone of streetwear culture that helped cultivate the early sneaker scene in Japan. Many attribute the store to having not only the best collection of sneakers to date, but also having some of the best collaborations of all time—most notably with Nike and their ever popular Air Max 1's. 

With more...

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June 1, 2020 84 mins

Sébastien Kopp is the Co-Founder of popular French footwear brand Veja. The brand is known for its slate canvas body with a distinctive “v” logo, which has been worn by numerous figures from Meghan Markle to Eddie Redmayne, and sold in stores across the globe. Alongside François-Ghislain Morillion, the two founded Veja in 2004 with the intent of finding economic balance within their business. Kopp, a former investment banker, quit ...

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Gildas Loaëc and Masaya Kuroki are the Co-Founders of the popular french fashion label, Maison Kitsuné. Since 2002, the pair have been reinterpreting French classics through a chic and modern take with a nod to Japanese fashion. What most may not know is that the two joined forces in affiliation with famed electronic duo, Daft Punk, where after a trip to Japan with the music group, they decided to start their music & fashion br...

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May 18, 2020 76 mins

Ronny Chieng is comedian and actor. By day he's the Senior Correspondent for The Daily Show with Trevor Noah, by night he's a stand-up comedian, with sold out shows worldwide and also an actor, having recently starred in the box-office hit, Crazy Rich Asians. His list of accomplishments are impressive to say the least. Born in Malaysia, Ronny grew up in Manchester, New Hampshire and Singapore, but attended law school in Australia. ...

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May 11, 2020 69 mins

Tim Brown is the Co-Founder and Co-CEO alongside Joey Zwillinger of footwear company, Allbirds. In just under a five years, the company has amassed over 500 employees, 17 retail locations and over a billion dollars in valuation.  What most may not know is that this idea was the brainchild of Tim's for years while he was a professional soccer player. 

Having played for the Newcastle Jets, the Welllington Phoenix and the 20...

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May 4, 2020 69 mins

***Important Note:  We excuse the audio quality of Jeff's interludes as they were recorded during COVID-19.

CJ Hendry is an artist who's work blur the lines between art and photography. From still life and portraits to abstract ideas, CJ's drawing are hyperrealistic all through a million scribbles made from colored pencils. The Australian artist is based in New York where her work not only sells out in seconds, but she's had w...

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April 27, 2020 61 mins

Daniel Arsham is a prolific artist who blurs the lines between art, architecture and fashion. From creating eroded casts of contemporary objects to designing dystopian future spaces under his architecture firm, Snarkitecture, Arsham is renowned for his relentless experimentation of shape and form across diverse genres of work.

His artistic worldview is what separates him from his fellow contemporaries, ushering an indefinabl...

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April 24, 2020 31 mins

Today's "Stay @ Home" series is with Round Two Co-Founder and vintage aficionado, Sean Wotherspoon (previously S4, E7 & E8). Calling in from Los Angeles, he updates us on the many projects he's been working on from opening his first web shop and delaying numerous collaborations to dealing with his new restaurant partnership and more. He also tells us about the importance of making conscious decisions.

Thank you so much for tuni...

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April 24, 2020 23 mins

Today's "Stay @ Home" series is with Errolson Hugh, Founder of Acronym (previously S3, E3). Calling in from London, he updates us on how the climate has changed in Europe. Despite the current crisis, Errolson tells us that Acronym "operates outside the existing system"  and how their atypical business has managed to stay afloat.

Thank you so much for tuning into our special Stay @ Home Series. We hope you guys stay safe, wash ...

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