Turn Your Book Into A Business Podcast

So much happening. We all know the negatives so let's look at the other side of the coin. It's times like this when we need to focus on positives. For example, I'm listening to a Spotify playlist by Fearless Motivation. I turn I tup until I can't hear the "voices" in my head. I'm also using the Anxiety Release on the calm app to relax me every day for 30 min. Works too

But what else could you try?

With the Covid-19 now forcing people to work from home, what are some tools available to you to let you go live to groups? There are a range of free & paid live streaming options & software that can take you from basic to TV studio quality. So what are they?

Your book is large piece of powerfully concentrated content that you can repurpose to help you grow your business! Stop hiding the content from the world. You want people to read it. You want them to change, grow, get better don't you? By not using the content, you're actually making it harder to sell more books & grow a business.

You will hear it over & over, "The money is in the list" but what does that mean? How does it affect your ability to grow a business, to make more money & to reach a better audience? I've seen businesses bought and sold for their lists...

You've got your book but where do you start to begin turning a pile of words into a real business? What steps can you take to get things moving in the right direction so you start making more money $$$?

Have you ever seen someone sell a mars bar for $2000?  Here's how it works - auction off a mars bar but keep adding products and services on top to raise the price. So how does that apply to you and your book?

People love the THUD factor. Big packs of content portray more value for money.  It doesn't have to cost you more to build a package unless you go down the physical route.

Lots of people write a book but they don't settle into promoting it. They do one push then just sell randomly when on stage or events. Nothing happens over night. I've watched too many authors or content creators (me included) put out an idea but not drive it into the marketplace over time.

A book is content. Lots of content. In book form it's static. It doesn't make a difference until someone reads & implements the information. So, how can you help them to start implementing your ideas?

It's a new year so what does it have in store for your business? If you work from home, you need to get away. Take a break. It's good for the mind, family & business. Use the time to think, dream, plan & postulate. I spent some time planning my year - workshops, content, blueprints & infographics - helping Knowpreneurs!

Turning your book into a business is a step down a road that makes you a knowpreneur, business owner, captain of your own ship. What are the great things & the not so great things of this journey

There are so may ways to get traffic. So, what if you need to get people to discover your book? Is there a guaranteed way to get eyes on? Can paid traffic from Google & Facebook sell more books profitably?

You'll often hear me say that social media is a waste of time. I should probably clarify that.  've looked at thousands of sites &  the majority of their traffic comes from search engines not their social. There are a few very talented people who are able to draw followers but in my experience they are not people trying to sell books. They may write a book later but not first. 

Dealing with the repetitive nature of SEO content creation & keywords that you just don't want to hear ever again!

How do you connect with readers who buy your book on Amazon or in book stores? How do you collect their contact information so you can connect?

Is there anything you can do to improve how the search engines rank your book when someone is looking for it?

So what can life be like when you build a business around selling your non fiction books online? What are the problems? What are the lifestyle opportunities?

The how, when, where & why of websites for selling non fiction books online. What domain should you buy and what is the purpose of having a website when it comes to selling books

In this episode, we're going to have a look at why you can't rely on Amazon to sell your books for you. Amazon is by far the biggest player in the book market. We're all aware of that. And it is the place that everybody says you need to have your book to sell it.