Inbound Academy
Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology. This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.
Episodes
Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!
Episode Markers
- 1:06 - Dr. Guess’s Background
- 2:39 - How customer behavior COULD change Post-COVID ...
Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode!
Learn More About Buyer Personas:
Follow Growth Marketing for Martians on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter &nb...
A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward!
We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility.
Follow Sebastian Rusk:
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter ...
Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk!
Follow Sebastian Rusk:
Podcast Hosting Platforms to Check Out:
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram &nbs...
As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.
Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.
Learn more about inbound marketing with our free web guide.
Follow Inbound Academy on Social Media!
Follow on Facebook &nb...
You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn
Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole.
This is your place for marketing news, strategies, and growth all rolled into one!
Stories This Month:
Burger King Targets At-Home Students
Anheuser-Busch Switches Production to Hand Sanitizer
Monthly Poll
Follow Inbound Academy o...
Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started.
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter &nb...
Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us.
Aubrey Marcus binaural beats link
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitte...
Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace.
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn&nbs...
Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it.
Learn how you can improve your blog posts and increase your chances of going viral more often on today’s episode.
Read the blog post companion to this podcast
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on ...
Today’s customer wants to be heard. And surveys or social media likes aren’t enough! A conversational marketing approach can help. Learn about what this strategy is all about and hear our tips on how you can start today!
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them.
- Acuity Ads study on attention spans (Link)
- Fluvip, a digital platform to find influencers (link)
- Other top influencer marketing platforms (link)
Influencers Recommended By Gaby:
- Luisito Comunica, a travel and entertainment vlogger:&nbs...
So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you the best option.
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram &...
SEO companies are everywhere. They promise huge gains in website traffic, social media followers, and increased revenue. Are they worth your money? We’ll give you some insights on today’s episode.
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn
Including video in your marketing plan can seem like a daunting task. But creating marketing videos doesn’t require thousands of dollars in equipment. In fact, a creative mind, an iPhone, and some basic equipment are all you need to get started.
Here’s a complete guide on what to invest in when beginning your video marketing journey.
Episode Links:
As you invest in publishing content, engaging with sales leads, and tracking marketing efforts, it’s important to keep track of how well every effort is performing.
More importantly, you need to see how all your efforts are working together to increase your growth. Using software can help streamline the process. We’ll let you know your best options.
Follow Inbound Academy on Social Media!
Follow on Facebook &nb...
We’ve reached the end of the year, and 2019 was a big year in marketing - especially in the inbound world. Let’s take a journey through time and take a look at the top stories that shaped our profession and will influence the trends of 2020.
Episode Links
Peloton Commercial Causes Holiday Uproar
Burger King Expertly Trolls McDonald's
Ikea Gets Sexy With Their Marketing
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.