Business Not As Usual with Megan Yelaney
Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who's built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of "holy sh*t, someone finally said it." Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here's what to expect: 🎯 Strategy episodes that don't require hustle 💬 Real-time behind-the-scenes of my own messy middle 🎙️ Expert convos with people who break the rules and still win 💡 And raw, honest "heart-to-hearts" that make you feel less alone in the process Whether you're starting your business, scaling to $50K+ months or simply trying to create a business that feels like you, this show will stretch you, ground you, and make you laugh (probably at my expense—you're welcome). Connect with Me: *Over on Instagram: @meganyelaney *Check out my Website www.meganyelaney.com *Formerly known as The #PrettyAwkward Entrepreneur Podcast
Episodes
People are saving your posts, telling you your content landed, showing up to your events—and still somehow not buying. What gives?!
In this episode, I'm sharing what I learned from my most recent TDE launch, how buying behavior has shifted, why engagement no longer predicts sales, and the 3 questions your potential clients are asking before they ever hit apply.
"The grief of a declining business isn't about the money. It's about watching an identity you built stop fitting."
Maybe you've lived through your own version of a declining business. Where you're still showing up, still posting, still launching, but the numbers are trending in the wrong direction.
→ It wasn't a strategy problem for me. It was grief.
I sat down with Ash McDo...
The coaching industry is having a reckoning right now. If you've been wondering why content feels harder, why people are slower to buy, and why AI is making it worse—not better—this is going to help a lot of things click.
I'm breaking down why having a distinctive edge isn't just a nice-to-have in 2026, what's happening in the coaching industry right now, and the questions I personally ask befo...
Tune into Day 3 of the Content Fix series we're hosting from Sept 29th-Oct 1st!
Today we're going over your 'It Actually Works' Post
Proof that moves someone off the fence. Not just "look what my client did!" proof. The kind that makes someone reading think, "Oh shit. If they helped THEM do that, they might be able to help me too.
And diving into:
âś…The three types of ...
Tune into Day 2 of the Content Fix series we're hosting from Sept 29th-Oct 1st!
Today we're going over your 'What You Actually Do' Post
The one that turns "I love your content!" into "Wait, how do I work with you?" by making it stupidly clear what you do, who it's for, and what you can help them change
And diving into:
âś…A simple way to explain why your clients ge...
"Our year following TDE is our most successful financial year in business ever. Period."
I got to sit down with Tasha + Brandon a full year after they went through The Distinctive Edge to talk about what actually STUCK, what changed in their business, and the very full-circle fact that they're now co-coaches inside TDE.
In this episode we're breaking down how they went from having SO much expe...
If you've had success in business and yet you feel like you're starting over in many ways and need to go back to those foundational pieces, TDE can be so supportive for you—just like it was for Taylor.
Taylor Thompson has been an entrepreneur for 15 years. When her Instagram account got hacked, she had to start over completely. With the help of TDE, she grew to 80 followers and went on to have a $4,5...
Before TDE, Kate and Hallie had 300 Instagram followers, no framework, and no personal transformation story to pull from.
Just 5 months later they have:
→ over 10,000 followers on Instagram
→ 18,000 followers on Facebook
→ 2 Reels with a combined 3+ million views
And they're waking up to course sales from complete strangers!
Tune into Day 1 of the Content Fix series we're hosting from Sept 29th-Oct 1st!
Today we're going over your 'Why You' Post
The one that makes a stranger stop scrolling past a profile that looks like forty others. We'll find the thing you've been burying because you think it's too obvious or too personal, and build the post around it
And diving into:
âś…Why your bes...
"You need to be willing to be uncomfortably redundant.People are buying way more cautiously these days."
More followers doesn't automatically mean more money. I've personally seen people with 100K followers making less than clients of mine with 2,000 followers. The difference is that one has a customer journey that's working for them.
In this episode I'm walking you through the 4 zones of a ...
I'm coming at you post-nap, fully refreshed, and very fired up about one thing: your origin story.
I keep seeing creators popping off and having massive launches, which is great! What's not great is that others immediately try to copy their format, their hooks, their editing style. But that's not what works.
These creators are having hugely successful launches because they know their sto...
I wasn't expecting to record or share this episode, but I pressed record and here we are.
My dad's birthday was the day after I recorded this and I had been thinking a lot about something I get asked frequently:
"How do you keep showing up on social media, creating content, getting on client calls when behind the scenes, life is really, really hard?"
In this episode, I'm get...
"My goal with my clients and myself is to expect the ride of entrepreneurship, but not make it so jarring to your nervous system."
I hope this is one of those episodes that you bookmark for those times you're feeling the entrepreneur lows.
Feeling stuck or behind is inevitable, especially as an entrepreneur! It is NOT a sign you're falling behind.
You know what it is? Evidence ...
"The framework is what you teach. The system is how each person implements it."
Before you go chasing more clients, answer this question: Are you really set up to serve all those new clients well when they arrive?
I've got back up! Systems strategist, Colie James, is with me for this episode where we're going deep on all things systems.
We get into why systems are a revenue str...
AI is making it so clear that information is everywhere! But people want to know why your process is different and why they should trust you now more than ever.
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psst! On August 19th my Framework Workshop is baaack! (Tickets ar...
AI is just another competitor to consider.
So… how can you prove that you're different? That working with you is a better option than running to Chat or Claude?
Two words: Your Framework.
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Welcome to part two of my launch debrief! This one's all about what worked, so bust out your notepads and make sure you save this episode.
This is a continuation of the last episode, so if you did not go listen to that, I highly recommend doing that! In that episode, I covered mistakes we made and what I learned from them.
I'm breaking down how much cash was collected between April and July (a...
These episodes and reflections in general are always so vulnerable. But here I am! Pulling back the curtain to share everything—the numbers, tech disasters, life stuff, and BTS secret launch—from this last TDE launch.
This episode is a full launch debrief including context, which is so important to understanding why and how someone hit a certain number.
You'll learn the strategy ...
"Deep down, I want to hit that goal. I want to get back to that, but I really need to do a lot of inner work to get there."
This one's a diary episode, one I almost didn't record.
I'm taking you behind the scenes of everything that happened in Q2—from April through July. The personal and professional, the highs and lows, and what I ultimately realized is holding me back from hitting $1...
Before you go throwing money at ads, you must know your earnings per lead and make sure your funnel is already converting. Ads amplify what's working—they don't fix what's broken.
In this conversation with one of my favorite guests, Kwadwo, we're getting into the one metric that matters most when running ads, the biggest webinar mistake that's costing you sales, and where to get ads support so you ca...
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