Business Not As Usual with Megan Yelaney
Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who's built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of "holy sh*t, someone finally said it." Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here's what to expect: 🎯 Strategy episodes that don't require hustle 💬 Real-time behind-the-scenes of my own messy middle 🎙️ Expert convos with people who break the rules and still win 💡 And raw, honest "heart-to-hearts" that make you feel less alone in the process Whether you're starting your business, scaling to $50K+ months or simply trying to create a business that feels like you, this show will stretch you, ground you, and make you laugh (probably at my expense—you're welcome). Connect with Me: *Over on Instagram: @meganyelaney *Check out my Website www.meganyelaney.com *Formerly known as The #PrettyAwkward Entrepreneur Podcast
Episodes
This week's episode is less strategy breakdown and more honest, behind-the-scenes truth of entrepreneurship during the messy seasons of life.
We just moved into a new house with twin toddlers, one of them was throwing up for almost 48 hours, our routines were wrecked, and everything felt chaotic…and yet sales STILL poured into my mastermind behind the scenes.
BECAUSE of the work I did before l...
If you think you need a perfectly curated calendar, a quiet house, or a stress-free season to pull off a profitable launch…this episode is going to feel like a warm, lovingly sarcastic slap of truth.
Because this week?
I moved.
My house was chaos.
My twins were wild.
My to-do list was feral.
And I still created $62,000 in sales behind the scenes…with zero sales calls.
In this epi...
[STRATEGY SHIFT]
Ever wonder what actually goes into building a multiple six-figure program?
In this solo episode, I'm giving you the real behind-the-scenes of how I built my signature program, The Distinctive Edge, from a brand-new idea to $220K in revenue in less than a year while working part-time hours and raising twin toddlers.
We're diving into:
⭐The exact decisions that mad...
What if your business could bring in consistent clients without living on Instagram Stories 24/7?
In this episode, Meg sits down with the powerhouse duo Megan Harrington and Ellie Johnson, co-founders of Zestful Media Design, to break down exactly how they built what they call "the machine": a streamlined system that attracts, nurtures, and converts clients while letting them live actual lives outside of w...
In this solo episode, I'm breaking down three industry beliefs I used to swear by that quietly killed my launches, and the shifts that helped me convert higher with fewer leads.
We'll talk about why "giving more value" doesn't work in 2025, why launches aren't actually a numbers game, and how sharing more of your real life (strategically) leads to deeper trust and more buyers. I'm also giving a quick behi...
This one's part pep talk, part wake-up call, and part strategy session.
If you've been feeling off about your content or frustrated that the same strategies that used to work suddenly…don't, this episode will hit home.
It's not that Instagram's broken, your list is cold, or people "aren't buying right now."
It's that too many entrepreneurs are skipping the hard work: the deep, un...
In this episode, I'm sitting down with my friend and marketing powerhouse Sophia Parra, the creator of Pocket CMO, to unpack how she grew her business while taking months away from social media. What started as a necessary pause during a difficult personal season turned into a massive realization about what truly moves the needle in marketing—and what doesn't.
Sophia shares how she rebuilt her business aro...
[EXPERT VOICES, UNFILTERED]
Today I'm catching up with one of my biz besties, Ruby Lee, and letting you listen in😎 We talk about how she moved from running multiple high-ticket masterminds to a simple, low-ticket, daily-sales model that feels lighter, more profitable per unit of energy, and wildly her. We also get honest about rough seasons, rebuilding your spark, and creating from flow (not the algorithm...
In this episode of Business, Not As Usual, I'm pulling back the curtain on my most recent Distinctive Edge launch—numbers, takeaways, and what actually worked. I'm walking you through the full debrief: how we brought in $96,357 in total sales, the breakdown between my new and continuing clients, where leads came from, and how three key warm-up events all played a role in conversions.
I share the exact stat...
[EXPERT VOICES, UNFILTERED]
If you've ever thought "I just need a new strategy," this one's for you. Rachel Joy (NLP trainer, hypnotherapist, and creator of Neuro Recode™) breaks down why your identity and subconscious beliefs set your income ceiling—not your content calendar. We dig into the science (in plain English), how to spot when it's an identity issue vs. a strategy tweak, and practical ways to shi...
[STRATEGY SHIFT]
In this behind-the-scenes solo episode of Business Not As Usual, I'm sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened.
Here's what you'll hear inside:
-
The truth about strategic private invites (and why most people do them wrong).
<...
Tune into Day 3 of the 3-Day Content fix series we're hosting from September 16th-18th.
No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand.
What We Covered:
✅ How to share testimonials so they're not just "screenshots" with no context: that doesn't activate people to BUY
✅ Clarity on the types of proof that works to sell through cont...
[TDE Client Case Study]
Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That's exactly where Danielle Robin found herself after years as a relationship coach.
After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and 40s recover from long-term breakups—but she w...
[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you
Tune into Day 2 of the 3-Day Content fix series we're hosting from September 16th-18th.
In today's workshop we're showing you how to share your process IN your content so people finally "get" what you do and see you as the only choice.
What We Covered:
✅ A simple way to exp...
[TDE Client Case Study]
What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program?
Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG:
✅ Signed new Done-For-You contr...
[TDE Client Case Study]
What if the only thing standing between you and consistent clients wasn't your strategy or certifications…but your story?
That's exactly what happened for my client, Kristin Wyatt, a nutrition coach, mom of two, and graduate of The Distinctive Edge. In this episode, Kristen shares how clarifying her story and leaning into her unique edge helped her sign 5 dream 1-1 clie...
Tune into Day 1 of the 3-Day Content fix series we're hosting from September 16th-18th.
In today's workshop we're showing you the exact fix to get your posts connecting (and converting) instantly.
What We Covered:
✅ An understanding on why your content isn't converting at the rate you want it to (and how to fix it).
Read more
[STRATEGY SHIFT]
We all know the online space has changed. WE GET IT. A few years ago, showing up consistently and "adding value" was enough to attract clients. But now? Value is everywhere. Your audience can get endless free tips, binge YouTube videos, or even ask ChatGPT for step-by-step coaching.
So how do you stand out in an AI-saturated market?
In this episode of Business Not...
[EXPERT VOICES, UNFILTERED]
If you've ever felt like the more you use AI, the more your creativity is slipping away…you're not alone. In this week's episode, I'm joined by the incredible Heather Sager: speaking and sales coach extraordinaire, to talk all things authenticity, creativity, and how AI might secretly be killing your originality.
Heather gets real about her journey from corporate po...
[STRATEGY SHIFT]
You ever sit down to "make content" and end up staring at your screen like…cool, now what? 🙃 Been there.
In this Strategy Shift episode, I'm pulling back the curtain on how I actually create a ton of content in a short amount of time, without spending hours scrolling other people's stuff or second-guessing every word.
Here's what we're diving into:
- Read more
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