The Yaag Project
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
Episodes
February 25, 2023 • 34 mins
Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shishya relationship help you as a spiritual practitioner, and lot more.
To quench our thirst on these questions, I'm extremely humbled and grateful to have recorded this episode with Sri M — an advanced Yogi, someone who has deeply impacted my spiritual journey.
This episode is loade...
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November 30, 2022 • 111 mins
Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more.
To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-selling author of the book ‘Aghori – The Untold Story.'
Apart from the topi...
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October 13, 2022 • 6 mins
In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way.
➡️ Key Topics in this episode
00:00 - Intro
00:06 - Sincere thanks for the welcome of the first episode
01:20 - Despite the economy, don't take...
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October 8, 2022 • 10 mins
In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships.
➡️ Key Topics in this episode
00:00 - Intro
00:25 - A bit about the previous show "The ABM Conversations Podcast"
00:58 - Why The Yaag Project?
02:24 - The story of how I me...
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June 29, 2022 • 61 mins
In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on:
1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing
2. How should you identify your optimal price strategy? What is step one? Two? Three?
3. What drives pricing design?
4. I...
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June 16, 2022 • 51 mins
In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into:
1. The mindset and approach of mapping content in your partnership game
2. The role of content committees in creating content for partnerships
3. Key people to be involved while building partnerships
4. The give-first approach to partnerships
5. The Jobs-To-...
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May 24, 2022 • 55 mins
In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on:
1. How she transitioned from journalism to tech to founding Hint water
2. The story of how Hint water came into being
3. Educating the market about a new category and getting people to buy-in
4. ...
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May 9, 2022 • 50 mins
In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted.
Some of the key factors discussed in the episode include:
1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful?
2. What are some of the shifts that a marketer needs to make to gain credibility with...
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May 2, 2022 • 36 mins
In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ”
He talks about:
--> What separates a brand from the me-toos
--> What's the difference between category creation, differentiation, niching down and positioning
--> The misunderstanding around going niche
--> The misunderstood concept of failing fast, and mistake vs blund...
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April 25, 2022 • 45 mins
In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills.
Through the episode, he throws light on:
1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage.
2. Interesting trends for mar...
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April 18, 2022 • 45 mins
In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more.
Through this episode, Breezy throws light on:
1. Why product-led doesn't mean zero outbound sales or marketing
2. What does product-led revenue really mean? Does it include only net ...
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April 4, 2022 • 47 mins
In this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year.
In this episode, he talks about:
1. What is ROI-led content marketing? Why should...
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March 28, 2022 • 55 mins
In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages.
He talks about:
1. What is product-led storytelling?
2. How product-led storytelling differs from conventional content marketing?
3. Deep-dive on the 9-step product-led storytelling framework
4. How product-led storytelling fits into the dif...
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March 21, 2022 • 44 mins
In this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joins us to share his expertise on setting up a customer success organization.
He talks about:
--> As a first CS hire, what should the focus for the first 90 days be?
--> What processes to build during the first 90 days?
--> What to do when customers use your customer success te...
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March 14, 2022 • 74 mins
In this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a buyer-centric revenue model'
Through the episode, Nelson shares his insights on:
--> Why the predictable revenue model doesn't work anymore?
--> What is the Buyer Centric Revenue model, and how does it compare or contrast with the Predictable Revenue Model?
--&...
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March 7, 2022 • 61 mins
In this episode, Scott D Clary, the seasoned sales and marketing executive & the host of Success Story Podcast, joins us to discuss 'Business storytelling and how to build a media company.'
Through the episode, Scott shares his insights on:
--> What inspired him to create the Success story podcast and the ROI Overload newsletter
--> What it means to build a media company? And how you can do it yourself?
--> Wha...
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February 28, 2022 • 45 mins
In this episode, Benjamin Shapiro, the veteran growth marketing consultant, host of the MarTech Podcast, and a fellow podcaster from the Hubspot Podcast Network, joins us to discuss podcast monetization. Ben has dabbled a lot with podcast monetization and runs his podcast network, called “I hear everything,” a collection of daily interview-based podcasts.
In this episode, he shares his expertise on:
--> Common mistakes that fir...
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February 21, 2022 • 60 mins
In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, Mark talks about:
--> As a founder, how to take your new product to the market
--> Why should the CMO you hire need to be a business strategist and domain expert?
--> What can founders do to ‘prepare the market’ before their n...
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February 14, 2022 • 54 mins
In this episode, Brandon Fluharty, the VP of Strategic Account Solutions at LivePerson, joins us to discuss the anti-hustle guide to SaaS sales. Through this episode, he talks about:
--> The difference in approach for a fortune 50 account vs. other enterprise accounts
--> Why do you need to get into a better environment to closer bigger deals?
--> Brandon's process to build a strategic target accounts list
--> The c...
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February 7, 2022 • 47 mins
In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on:
--> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution?
--> How to make content distribution a strategic play than just using it as a tactic
--> Baking content distribution into the cont...
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