Write Publish Market
The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.
Episodes
In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.
Time Stamps:
00:00 – Welcome and episode introduction
In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author’s credibility and the book’s effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential tool for ensuring self-pu...
In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success.
Time Stamps:
00:00:01 - Welcome to the...
In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth.
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Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.
Time Stamps:
00:00 – Welcome and episode introduction
01:25 – Myth #1: You need to cast a wide net
03:10 – Reality: Go narrow and deep with your target audience
In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write.Publish.Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch day and invites listeners ...
In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth.
Time Stamps:
00:00 P...
In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like le...
In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, t...
In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and tes...
In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies.
Time Stamps:
00:00 Book editing and planning ...
In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.
Time Stamps:
00:00 Write Publish Ma...
In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach t...
In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business own...
In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy.
Time Stamps:
00:00 Book marketing for business growth
04:26 Becoming a paid writer
07:53 Remote w...
In this episode, Jodi shares a progress update for the third edition of Write.Publish.Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year.
Time Stamps:
00:00 Streamlining content for a workbook
In this episode, Jodi talks with Sage Rountree, a multi-book author and expert in yoga for athletes, to explore her diverse book publishing journey. Sage shares insights from her experiences with both traditional and self-publishing, highlighting her collaboration with multiple publishers and the value of having a literary agent. The conversation includes how Sage determines which ideas become books versus courses or s...
In this episode, Jodi presents three easy tips/strategies for staying on track with your book writing project as a busy business owner: setting deadlines, establishing progress goals, and scheduling consistent “book time” to effectively manage and complete the project.
Time Stamps:
00:00 Publishing Timeline and Productivity Tips
04:39 "Realistic Goals: Scheduling for Success"
0...
In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how ...
In this episode, Jodi updates listeners on her current book revision project, focusing on the unexpectedly detailed process of revising the working table of contents and organizing new material into chapters. Jodi shares her strategy aroumnd deciding to self-publish once again, discusses plans to incorporate a pre-order option, and talks about considerations for assembling her book team..
Time Stamps:
00...
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