Start With Occupancy
Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results. Hi, I’m Tiffany! I am 14-year senior living sales and marketing veteran. I’ve served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers. Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes. 👉 The top 3 questions I hear most often: How do I market my community to more families and referral sources? How do I manage my time to handle everything on my plate? How do I grow — whether in my business or my career? This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive. Whether you need: ✔️ Referral-generating event ideas ✔️ Tips to film impactful videos for families ✔️ Strategies to market effectively to professionals ✔️ Insights to build a prospect-centered sales team I’ve got you covered! Occupancy growth isn’t always easy, but remember, “A smooth sea never made a skilled sailor.” (one of my fav quotes).... Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes. 🎧 Subscribe now and let’s go!
Episodes
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Your activity calendar says a lot more about your community than you think.
(And no! Bingo three times a week doesn’t count as personalized.)
If families visit and see empty chairs, disengaged residents, or the same calendar that hasn’t changed in months...they’re gone.
Because let’s be honest, you can’t market your way out of a dull experience.
So... what’s the cost of a disengaged resident...
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What if the reason you're not getting more referrals or better retention isn’t your marketing… but your move-in process?
In this episode, I’m going all in on something that doesn’t get talked about enough. It is how your staff sets the tone for every new resident’s experience and why the first 24 hours can either reinforce trust or break it completely.
If you've ever:
- Felt like yo...
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📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch...
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch...
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch...
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch...
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch...
Have a marketing question? Text it here!
Welcome to Day 1 of the 21-Day Sales Series!
Let’s talk about something real: families don’t start looking for senior living just for fun. When they call you, it’s because something urgent is happening. And your ability to respond quickly and with care can be the difference between a move-in and a missed opportunity.
In this episode, I’m walking you through the five reasons why speed matters wh...
Have a marketing question? Text it here!
Welcome Senior Living Change Champions!
Today, we're getting real! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living?
We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable.
I...
Have a marketing question? Text it here!
In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss:
- The unique challenges faced by Generation X and Baby Boomer adult children.
- How to address the concerns of aging adults seeking to mainta...
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In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year! Did your jaw drop too?
Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents.
From video...
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To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face.
We'll explore the key types of objections you might encounter, from "I'm not ready right now" to "I need more information," and provide actionable strategies to naviga...
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In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real!
Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business.
But hold up! Choosing the right ...
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Happy New Year!!!
What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals.
What can you expect out of the podcast this year?
Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging a...
Have a marketing question? Text it here!
#8 - The two questions I receive from new senior living owners and sales professionals are:
- How do I market my community?
- How do I get families to decide my community is the right one for them?
Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"
The three-part series will rev...
Have a marketing question? Text it here!
#7 - The two questions I receive from new senior living owners and sales professionals are:
- How do I market my community?
- How do I get families to decide my community is the right one for them?
Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"
The three-part series will rev...
Have a marketing question? Text it here!
Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home? Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers?
In this episode, Cameron J. Barker from IMG Complete shares ho...
Have a marketing question? Text it here!
Feeling a little STUCK lately?
Does the current COVID environment have you doubting your skills?
Are you questioning if this is REALLY for you?
Maybe, you have even said, "I SUCK!"
If this is you, please do not feel alone. As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR...
In this...
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Have you been struggling to come up with new event ideas?
Sales may be your superpower, business development may be your magic gift, but when it comes to planning and executing a phenomenal event...you're like a deer in headlights.
Then, tack on a pandemic!!! OMG!!! You look in the mirror and your facial expression resembles Macaulay Culkin when he finds out he is ho...
Have a marketing question? Text it here!
Have you been asking yourself these questions in the last few months? "How do I reach more families?" or "How can I connect with families and prospects in a meaningful way while social distancing?" or "With COVID, how do I market my community?"
Well, we are going to pull back the onion on an alternative way you can connect, engage, and convert. I am tal...
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