Mission Matters Marketing with Adam Torres

Mission Matters Marketing with Adam Torres

Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam Torres has interviewed 5,000+ guests and hosts 8 shows. At the heart of our media brand is a want to help professionals cut through the noise. To get their mission and message heard. You can apply to be a featured guest here: https://missionmatters.lpages.co/podcastguest/ Through our long form interviews, we aim to capture the stories that make our guests interesting, relevant and also entertaining. By doing this, we are creating a catalogue for our audience that is educational, inspirational and will remain relevant and evergreen for years to come.

Episodes

September 24, 2026 • 21 mins
In this episode, ⁠Adam Torres⁠ interviews ⁠Tim Guercio⁠ and ⁠Jon Rivera⁠, founders of YouTube Accelerator and Fan Bridge Media, about using YouTube to build audience growth, visibility, and social proof. They also share their approach to entrepreneurship, partnership, and helping brands turn online attention into meaningful business opportunities. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to d...
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In this episode, Adam Torres interview Leo Poitevin, Founder & CEO of Astrak, about the changing landscape of SEO and AI visibility. Leo shares strategies for building online authority, creating more personalized content, and helping businesses increase their visibility across Google and AI platforms. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour sch...
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In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, retired Marketing Professor at the University of Southern California, for the launch of the Marketing Management segment. Gary shares insights on push and pull marketing strategies and lessons from his decades-long career in marketing. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Ap...
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In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Saul Marquez⁠, Founder & CEO of Outcomes Rocket, to discuss his entrepreneurial journey and the evolution of his healthcare-focused business. Saul shares how early experiences helping local businesses sparked his entrepreneurial mindset, how he left a successful 17-year corporate career, and how thousands of healthcare conversations revealed a major marketing gap. Today...
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In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Jethro Rothe-Kushel⁠, Founder & CEO of Ritual Ads®, to explore the evolution of entertainment, media, and marketing. Jethro shares how AI-driven creative production can reduce time and costs while creating more meaningful experiences for brands, creators, and audiences. Follow Adam on Instagram at⁠ ⁠⁠https://www.instagram.com/askadamtorres⁠ for up to date informatio...
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In this episode, ⁠Adam Torres⁠ interviews ⁠Kieve Huffman⁠, Managing Director of Engager Global. Kieve discusses the biggest growth challenges facing wellness brands, strategies for scaling revenue through organic customer acquisition and affiliate marketing, and how founders can build investor relationships that support long-term business growth. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to da...
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In this episode, Adam Torres interviews Matias Rodsevich, Founder of PR Lab. Matias discusses how startups can leverage public relations, thought leadership, and AI-driven media strategies to build trust, strengthen their brand, and gain visibility without requiring large marketing budgets. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to...
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In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, Retired Marketing Professor at the University of Southern California. Gary shares insights from decades of teaching, consulting, and research, discussing why many businesses fail despite having strong products and how thoughtful market segmentation, brand building, and strategic focus can create lasting competitive advantage. Follow Adam on Instagram at ⁠https://www.insta...
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In this episode, Adam Torres interviews Frederic Zhang, Director of Paid Media at C.A. Fortune. Frederic discusses retail media strategy, e-commerce growth, and the importance of balancing data, experimentation, and operational excellence to help consumer brands acquire customers and grow efficiently across digital channels. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book re...
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In this episode, ⁠Adam Torres⁠ interviews ⁠Jennifer Gressman⁠, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving marketing efficiency through hyper-targeted omni-channel campaigns. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases a...
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In this episode, Adam Torres and George Essex, Senior Vice President at BRANDED, talk about building strong company culture while scaling U.S. operations. George shares lessons on leadership under pressure, hiring with values, and why consistent, human-led branding is essential for long-term success. About BRANDED BRANDED is a brand creation and implementation agency. The company invents and grows brands through bright ideas...
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On this episode of Mission Matters, Adam Torres interviews AJ Cassata, Co-Founder & CEO of Revenue Boost, about using cold outreach and AI to generate consistent, high-quality B2B leads. AJ explains how he shifted from struggling agency owner to building predictable outbound systems, the role of targeted lists and good copy, and why outbound is often the best first channel for agencies, consultants, and B2B startups looking to ...
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In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Devora Rogers⁠, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to leading insights at a top research firm, Rogers shares lessons on the power of data, the limits of AI, and how great storytelling drives brand impact. Follow Adam on Instagram at ⁠http...
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In this episode of Mission Matters, Adam Torres interviews Dan Henry, Founder of GetClients.com. Dan shares how he built an eight-figure business and generated over $35 million selling digital products. From his bestselling books Digital Millionaire Secrets and The Pocket Guide to High Ticket Selling to his mission of empowering entrepreneurs, Dan reveals how digital products can transform businesses, create educated customers, and...
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September 8, 2025 • 28 mins
In this episode of Mission Matters, host ⁠Adam Torres⁠ interviews ⁠Kenny Ridgell⁠, Founder & CEO of Ridge Media, to unpack how his team turns data into dollars for small and mid-sized businesses. We trace Kenny’s journey from a college app to building a full-service, fractional marketing team, then dive into real A/B testing examples, CRM + ad attribution, and how AI is speeding up everything from landing pages to lead qu...
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On Mission Matters,⁠ Adam Torres⁠ interviews ⁠Gregg Clunis⁠, Founder of Kojo, about a creator-first approach to social content, practical AI (beyond just LLMs), and turning best-performing posts into repeatable growth. Gregg shares how brands can make videos people actually watch—and how Kojo helps teams ideate, predict winners, and route briefs to UGC creators in seconds. Follow Adam on Instagram at ⁠https://www.instagram...
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On Mission Matters, Adam Torres interviews Paige Wiese, Founder & CEO, Tree Ring Digital, about digital asset management—what it is, why it fails, and how to fix it. Paige outlines a three-phase approach (assessment, 300+ point audit, and continuity) to secure ownership, avoid costly outages, and safeguard valuation during an exit. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date infor...
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On Mission Matters, ⁠Adam Torres⁠ interviews ⁠Dominic Forth⁠, CEO of Thought Leaders America, on landing national TV and top podcast placements. Dominic explains his audience-centric, emotionally engaging, authentic framework, how to prep differently for TV vs. podcasts, and why trust beats views. He shares his mission to help leaders tell impactful stories and previews what’s next: a personal media tour, two new concept podc...
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In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Jesse P. Gilmore⁠, Founder of Niche in Control. Jesse explains why most agency bottlenecks start with the founder, not demand, and walks through his Leverage for Growth framework. He shares a practical time audit plus a 4-step method—Eliminate, Automate, Delegate, Time-block—to free capacity, build systems, and scale from operator to visionary. Jesse also highli...
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In this Mission Matters episode, ⁠Adam Torres⁠ interviews Al Schuster, President, Owner & Founder of Polaris Brand Promotions, about crafting impactful experiential marketing campaigns. From alcoholic beverage demos to large-scale sports activations, Al shares how his team turns brand goals into memorable consumer experiences that build awareness, engagement, and loyalty. Follow Adam on Instagram at ⁠https://www.instagram.co...
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