Marketing For Supplement Brands
Discover what works in dietary supplement marketing. If you’re a supplement brand, this show will uncover: - How to maximize your supplement marketing - What are the top supplement trends? - How to use YouTube ads to grow a health supplement business - What is the best way to grow a supplement brand? - How to grow a supplement company - What are the best supplement marketing strategies that work - Is a supplement business profitable - Who buys supplements - Supplement funnel hacking - How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 12 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements. Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Episodes
This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships.
Explores how higher CAC (Customer Acquisition Costs) can:
- Unlock premium marketing channels
- Attract higher-quality customers
- Create competitive advantages
- Enable faster scaling
- Improve market positioning
After working with dozens of dietary supplement brands I'...
This episode explains:
- How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customers
- Why higher AOV customers typically have higher lifetime value due to increased commitment
- How higher AOV improves cash flow for faster scaling
- The concept that CAC is an investment, not just a cost, and the return matters more than the absolute amount
- Real ex...
- Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it’s success or failure.)
- Finally gain the clarity you crave around your marketing so you know that you’re spending your time on the RIGHT things.
- Learn how to actually reach MORE of the RIGHT people and how most are going about it completely backwards
Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing.
Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth through education, trust, and authentic connection.
What You'll ...
The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major platforms like Amazon, low-quality operators have been squeezed out, leaving room for brands with strong documentation, testing protocols, and trusted manufacturing partners ...
Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifetime value. If you're not offering 60- or 90-day supplies, you're leaving money on the table.
If you're interested in working with me one-on-one to improve your s...
Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position their products in a crowded marketplace.
Key Takeaways:
- Why supplement purchases sit between emotional and functional buying decisions
- How desire and hope fuel demand ...
Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a profitable transition.
Key Takeaways:
- What buyers look ...
Why Chasing LTV Alone Is Costing You More Than You Think
n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.
Key Takeaways:
- Why focusing solely on LTV can backfire in the long ...
Key Takeaways from This Episode:
- Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
- Customer Acquisition Cost (CAC)
- Payback Period
- Contribution Margin
- Kaak (Customer Acquisition Cost):
- Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ...
This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products.
Key Takeaways
- Modern supplement brands succeed by positioning themsel...
Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers?
The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions.
Most weight loss customers aren't buying a product - they&apos...
Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line.
Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets through customized solutions and expert consultation.
Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage.
Discover how focusing on a specific niche can generate millions without massive overhead, why flying under the radar protects you from industry sharks, and the exact formula for building customer relationships that big brands can't to...
Are you building your supplement business on the quicksand of Amazon dependency?
In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope without a safety net. I'll share real strategies from successful supplement brand owners who've created Amazon-proof businesses through smart diversification. ...
In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-million dollar exit, understanding these financial realities will dramatically increase your chances of success.
You'll discover:
- Why most supplemen...
Finding the Right Balance Between Promotions and Everyday Pricing.
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
Click here to discover the 3 funnels that can help your health supplement business succeed.
If you're interested in working with me one-on-one to improve your supplement business. You can learn mor...
Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement Niche
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
Click here to discover the 3 funnels that can help your health supplement business succeed.
If you're interested in working with me one-on-one to improve your supplement business. You can lear...
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement...
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement...
Popular Podcasts
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.