Book Marketing Simplified

If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks down why niche isn't the obstacle it feels like, why generic book marketing advice fails specific authors, and what a marketing strategy actually looks like when you write for a very particular reader. Whether you write in a niche genre, across multiple genre...

Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her content quality. In this episode, she shares what was actually missing, and contrasts it with a second author who had fewer than 1,000 followers and was outselling authors with ten times her audience. If you've been showing up, building an audience, and still not sell...

If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn breaks down why showing up consistently isn't enough on its own, what the missing piece in most authors' content actually is, and what it looks like to create content that moves readers from I love following you to I'm buying your book. Simple, practical, and the kin...

If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this episode is going to change how you see what's actually required. Jenn breaks down the difference between personal branding and book marketing, why you don't need to share anything personal to sell your book effectively, and what reader-focused content looks li...

If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or another hour. Jenn breaks down the real reason most authors can't find their readers: it's not a visibility problem, it's a messaging problem. You'll learn what it actually means to market to your ideal reader (instead of everyone), why specificity is what ...

If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the real reason pre-published authors struggle to post, why waiting until launch day is the single most common regret she hears from authors, and the belief shift that changes everything: you're not marketing a book that doesn't exist. You're showing up for the re...

Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look like for fiction vs. nonfiction authors, and why identifying them is the one thing that makes content creation feel simple instead of exh...

You've downloaded the content ideas. You've saved the post templates. You're creating more content than ever before... but your book still isn't selling. Here's why: More post ideas without a system just creates more work. In this video, I'm showing you the conversion system you actually need - the three types of content, how to build an email list you own, and how to sell your book without feeling gross. Stop chasing random post i...

You're posting consistently, showing up on social media, doing "all the things"... but your book still isn't selling. Here's why: you're missing the marketing foundation that every successful author has. In this video, I'm breaking down the 3 essential pieces you need BEFORE you post another thing, and showing you exactly how to build them so your marketing actually converts to book sales.

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If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you’re going to breathe a sigh of relief.

In this episode, I’m pulling back the curtain on how introverted authors can market their books without draining their energy or faking an extroverted persona.

You'll walk away from this episode:

• Feeling relieved that there’s n...

You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth.

Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media actually work.

In this video, I'm showing you exactly what successful authors do BEFORE they start posting - the foundation that transforms random ...

You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening.

If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change.

Spoiler: It's not about posting more or being on more platforms.

In this episode, I break down:

• The exact symptoms that tell you your marketing ...

If you're watching other authors' books take off while yours feels invisible, this one's for you.

Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books.

In this episode, I'm sharing:

• Why speed isn't the metric that matters
• The "Su...

If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air.

The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to do all the things is probably why you're feeling burned out and seeing inconsistent results.

In this episode, I’m breaking down exactly how to sell more books without sacri...

Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.

Here's the truth: you don't have a follower problem, you have a targeting problem.

In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready...

Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.

But creating it from scratch every single week? That’s the fast track to burnout.

In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach i...

If legal stuff makes your head spin, you’re not alone.

But here’s the truth: understanding a few key legal basics can save you major headaches later (and possibly even your bank account).

That’s why I asked intellectual property and business attorney Olivia Mayness, to join me on Book Marketing Simplified. Olivia breaks it all down in a way that’s clear, smart, and actually doable. Olivia’s not just a legal exper...

Not sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode of Book Marketing Simplified, Jenn shares a straightforward three-step strategy to help authors get unstuck and start marketing their book with clarity and confidence. Whether you’re staring at a blinking cursor or feeling scattered by too many options, this episode will help you find your footing and build a mark...