Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward. The Beyond the Wrench Podcast is powered by WrenchWay.
Episodes
Darrin Barney shares his journey from running a family-owned shop with his brother to becoming CEO of Elite Worldwide. He talks about the early struggles of building a profitable business and the importance of having the right team in the right roles. Darrin also opens up about buying the company that changed his life and how he now helps shop owners build more successful businesses—and better lives.
Lauren Reinhold, Director of Training & Education at Kirk NationaLease, shares her journey from technician to teacher to leading a technician training and apprenticeship program. She discusses how connecting with students on a personal level helps them succeed, and she breaks down key parts of the program she's building. Lauren also highlights the disconnect between industry and education that’s impacting the technician sh...
Curtis Gardner, Audi Master Guild Technician at Sewell Audi of North Houston and Founder of Gnarred LLC, shares what young technicians need to know to build a respectful and lasting career. With 15+ years of experience, he covers common mistakes, how to survive your first months in the shop, and why discipline and strong workflows matter.
Check out the full video version of the podcast on YouTube!
About the Episode
John Roberts, Shop Foreman at Metro Toyota, didn’t plan to be on the podcast—but his insights were too good not to share. In this episode, John breaks down the powerful difference between training and mentoring, shares how he builds confidence in his team, and explains why becoming a top-tier technician takes more than just skill—it takes the right mindset.
Check out the full video version of the podcast on YouTube!
About t...
Marc Erickson, National Sales at AutoMeter Products, Inc., grew up in a drag racing family and naturally found his way into the automotive world. Over 20 years ago, he started at AutoMeter, and his passion for the brand has only grown. In this episode, Marc discusses the importance of credibility and honesty with customers, offers an inside look at AutoMeter’s brand and customer service, and shares stories from his first drag race ...
In this episode, Dan Aldrich, Director of Automotive Technical Training at Christian Brothers Automotive, dives into what sets top technicians apart—a growth mindset paired with strong mentorship. Dan explores why soft skills are just as crucial as technical skills, how mentorship can transform many careers, and why investing in yourself is key to moving forward in the industry.
Bryan Robbins, Owner & Lead Instructor of Hot Rod High School, is bringing auto tech education to students at home through online lessons and take-home kits. What started during COVID now reaches homeschooled students and beyond. Bryan shares his journey of following in his dad’s footsteps as a teacher, how Hot Rod High School found success, and how he pitched shops Shark Tank-style to gather funds.
Joel Adcock, Director of Partnerships & Business Development at Revv, joins us to talk about the growing demand for ADAS calibrations in today’s vehicles. He explains how often calibrations are needed—even after basic repairs—and why prescans should be part of every job. Joel also highlights the need to better educate drivers on what ADAS is and how fast vehicle technology is changing.
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Miles Bell, General Manager of Dave’s Auto Center, shares how his family’s shop built a combined following of over 4 million on social media to help grow their independent auto shop. He talks about how he and his dad, Dave Bell, have learned to work together by playing to each other’s strengths, their “secret sauce” for social media success, and the valuable lessons—and mistakes—they’ve made along the way.
Dave Bell, Founder of Dave’s Auto Center, joins us to share his real journey from growing up in poverty to starting a successful shop and building a loyal social media following. He walks us through how he made the leap from being an operator in the business to becoming a true owner, why mentorship matters so much to him, and the one quality that separates great technicians from the rest.
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Erik Fagerstrom, Director of Training and Talent Development at GreatWater 360 Auto Care, explains how supporting your technicians’ growth helps the whole shop succeed. He discusses growing your team through regular one-on-one meetings, tackling tough culture challenges head-on, and the value of providing clear career paths with real examples of technicians advancing.
Check out the full video version of the podcast on YouT...
Mike Spagnola, President & CEO of Specialty Equipment Market Association (SEMA), joins us to talk about the iconic SEMA Show and the important work the organization is doing behind the scenes to support the automotive, diesel, and parts industries. He covers key issues like tariffs, Leno’s Law, and the political efforts SEMA is driving beyond their annual event.
Check out the full video version of the podcast on YouTub...
In this webinar recording, WrenchWay and ASE introduce the School Assist All-Star Awards—a new program recognizing schools and shops making a real impact in promoting automotive and diesel careers. David Johnson, President & CEO of ASE, joins WrenchWay Co-Founders Jay Goninen and Mark Wilson to talk about the award criteria, the importance of strong school-shop partnerships, and how these relationships support shop retention an...
Gary Uyematsu, National Technician Training Manager at BMW North America, joins us to discuss the continuous learning it takes to succeed as a technician and how BMW approaches technician training. He also highlights some industry disconnects, like career counselors not fully understanding technician careers, along with the unique challenges of teaching and developing today’s technicians.
Check out the full video version o...
Darin Damron, SE Regional Vice President at Jasper Engines & Transmissions, is back to share what he’s seeing from the highest-performing shops. He highlights the common traits these shops share—like their commitment to continuous learning, focus on hiring and keeping the right people, and putting people first. Darin also covers valuable training resources and materials every shop owner and manager should have on their radar.
Jennifer Holland, Assistant Vice President of Marketing at ASE, walks us through the incredible growth ASE has experienced over the years as a staple in the automotive industry. She highlights how ASE has reimagined its marketing efforts, gives an inside look at the organization today, and shares the impact their annual Instructor Training Conference has on helping instructors stay current with training and build their professional...
Victoria Thomas, CFO & Owner of Kellymoss Inc., talks about how dreaming bigger has helped drive their business success. She shares her morning routine, why leaders can’t outwork their to-do lists, and how she’s learned to delegate parts of the business to focus on bigger goals.
Check out the full video version of the podcast on YouTube!
About Our Guest:
Victoria Thomas
CFO & Owner, Kellymoss Inc.
victor...
Kurt Fenzel, EV & ADAS Instructor at I-CAR, shares how he's staying ahead of the rapidly evolving automotive technology by providing the right education to technicians. He reflects on his time as a high school automotive teacher, offers tips on managing the challenges of ADAS and other advanced technologies, and discusses the space and equipment needed to properly calibrate these high-tech vehicles.
Check out the ...
Bill Demaree, Corporate Director of Fixed Operations at Tom Wood Automotive Group, shares how intentional habits have helped grow their stores. He discusses the importance of hiring and firing based on company values to shape the culture, embracing technology to improve staff efficiency, and how stepping into different roles at stores has helped him identify areas for growth.
Check out the full video version of the podcast...
Joe Burda, I-CAR Instructor, surveyed over 100 auto collision technicians to understand what motivates them to join the industry. In this episode, he shares insights from the survey, explores common trends among respondents, and discusses how the industry can attract the right talent to address the ongoing workforce shortage.
Download Auto Collision Face-to-Face Industry Survey Summary
Check out the full video ver...
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