Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward. The Beyond the Wrench Podcast is powered by WrenchWay.
Episodes
Todd Ainsworth, Shop Owner at Swedish Automotive, Inc. and President-Elect of the Northwest Auto Care Alliance (NWACA), joins us to talk about developing the next generation of technicians and why most shops are leaving that opportunity on the table. During the episode, Todd covers his journey from technician to shop owner, gives a closer look at NWACA's apprenticeship program and what makes it work, and why it's easier t...
Antonio Maldonado and Jake Martin are recruiters for the Service Technician Education Program (STEP) at BMW North America—and they go way beyond just recruiting. In this episode they break down how STEP works for automotive and collision students, what hands-on training from day one actually looks like, and how BMW is nurturing the next generation of technicians from first contact to career.
During this episode we experien...
Video inspections are now standard in dealerships and shops across the country, but most students graduate without ever recording one. In this episode, Warner Jones, Sr. VP at TruVideo, walks instructors and program directors through why inspection video is a must-have skill for today's students, how it closes the communication gap between techs and customers, and how schools can get the industry's leading video platform ...
Dan Paulson, Author of “Escape the Owner’s Trap,” joins us to tackle one of the biggest challenges shop owners face—being stuck in the middle of everything. We break down how to build accountability without micromanaging, fix communication gaps, and create processes your team will actually use. If your shop depends on you to function, this episode shows you how to change that.
Watch the video podcast on YouTube
About the Episode
...Justin Allen has been in the automotive industry since 1998—and now, as a Regional Field Trainer for Hunter Engineering Company, his passion is training the next generation of technicians. In this episode, Justin breaks down how he got his start under the hood with his dad, tips for technicians that want to sharpen their skills with training, and how the industry needs to change its attitude toward young people walking in the door.
Marco Zwanenburg, Aftersales Consultant at New Drive Consulting, joins us to be a voice for technicians in this people-first industry. He shares how shops can create a strong first impression from day one, why appreciation has to go beyond pay, and how holding onto the wrong people can quietly damage shop culture.
Watch the video podcast on YouTube
About the Episode
- Host: Jay Goninen, WrenchWay, jayg@wrenchway.com
- Guest: Marco...
Tiffany Scherado, Owner of Lifetime Transmissions and Facilitator of Amazing Women in Automotive (AWiA), joins us to share how AWiA is building a powerful community for women in the industry. Tiffany talks about what’s new since her last appearance on the podcast, what makes the AWiA retreat so impactful, and how being part of the group has helped her grow as both a leader and a person.
Watch the video podcast on YouTube
About t...
Jason Kerstetter, Co-Founder of the Gear Her Up Foundation, joins us to share how he’s creating opportunities for young women in automotive. Inspired by his daughter learning to work on her own car, Jason explains how the 12-week program teaches hands-on skills and helps break down barriers in the industry.
Watch the video podcast on YouTube
About the Episode
- Host: Jay Goninen, WrenchWay, jayg@wrenchway.com
- Guest: Jason Kerste...
Donald Favors, Auto Tech Instructor at Lowell High School, joins us to talk about the five steps he developed for technician retention in his “Pathway to Retention” program. In the episode, he walks through each step in detail—from connecting with local schools to providing technicians with financial education—and shares his journey from working in the automotive industry to transitioning into education.
Gerrot Jacobson, Automotive Instructor at Hawkeye Community College, joins us to talk about how he challenges and motivates students in the classroom every day—giving them a safe place to fail so they can learn, grow, and keep moving forward! He also shares his path into the automotive industry and why it’s so important for shops to show up and build relationships with their local schools.
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About the...
David Kocher, Automotive Instructor at Kirkland Ranch Academy of Innovation, joins us to explain how he introduced a simulated flat rate pay plan to help students understand how flat rate works early in their careers. David walks us through his background, the ins and outs of the incentive-based system he’s developing for his class, and how students are responding to the experience.
Watch the video podcast on YouTube
About the Episod...
Brad Templin, COO at Scott's U-Save Tires & Auto Repair, discusses his journey into second generation shop ownership and what the transition looked like taking over his family’s business. He shares why he chose not to take the easy path back into the industry, the importance of proper succession planning, and why owners must continue growing themselves to help their business and people reach their full potential.
Dwayne Myers, CEO of Dynamic Automotive, discusses why mentorship is the foundation of leadership and how his team focuses on growing their own technicians through a structured apprenticeship program. From investing in local schools to intentionally developing and nurturing talent, he explains why this approach is key to addressing the technician shortage.
Watch the video on YouTube here
About the Episode
In this recorded webinar, WrenchWay leaders Mark Wilson and Jay Goninen, along with Dave Johnson from ASE, share highlights from the 2026 Voice of Technician Survey. Based on more than 5,500 responses across the automotive and diesel industries, they discuss what technicians value most.
Watch the video and follow the slides here
About the Episode
- Host: Jay Goninen, WrenchWay, jayg@wrenchway.com
- Guests: Mark Wilson, Wrench...
Cindy Barlow, Director of Industry Relations at WyoTech, joins us to talk about how, as an industry, we’ve neglected training young and entry-level technicians. In this episode, she discusses how shops can better support and develop young talent, why early exposure helps students decide if the industry is the right fit, and how fundamentals, soft skills, and early training are essential to improving retention.
Jessica Weaver, Auto Body Collision Technology Instructor at Dakota County Technical College, shares how adapting to different learning styles, using visuals, and hands-on play can make a real impact in the collision repair classroom. She explains what it means to truly meet students where they’re at, how she keeps up with rapidly changing vehicle technology as an instructor, and why educators shouldn’t be afraid to ask industry pa...
Jeff DeCarlis, Vice President of Sales & Marketing at Alliant Power, joins us live from HDAW in Texas to share a major announcement: Alliant Power has acquired Capital Reman. In this episode, Jeff walks through the strategy behind the move, how the team is being integrated, and how the new distribution model delivers a “total package” that helps shops reduce downtime, turn bays faster, and improve long-term reliability.
Renee Crisler, Owner and Founder of the Reilly Crisler Jumpstart Memorial Fund, joins us to share how she turned the loss of her son into a mission to help other “Reillys” explore careers in the skilled trades. She shares Reilly’s story, the purpose behind the fund, what Draft Day looks like, and how others can get involved.
Check out the full video version of the podcast on YouTube!
About the Episode
- Host: Jay Goninen, ...
Jay Goninen and Mark Wilson from WrenchWay, along with Dave Johnson from ASE, share an inside look at ASE Connects—a new community designed to strengthen the technician workforce. In this recorded webinar, they cover what ASE Connects is, how it connects shops and schools, plans to bring every school onto the platform, and an overview of the new Industry Data Exchange.
View the slides & watch the full webinar
...
Eric Wagner, automotive professional, joins the podcast to talk about why the auto industry must shift from a numbers-driven mindset to a true people business in order to attract and retain our talent. Throughout the episode, Eric discusses the role leadership plays in attracting and retaining technicians, why managers need to truly know their people, and what it takes to bring new talent into the industry—and keep them.
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