The Curious Advantage Podcast

The Curious Advantage Podcast

The Curious Advantage Podcast explores how curiosity drives success in the digital age. Hosted by authors and business leaders Paul Ashcroft, Simon Brown, and Garrick Jones, each episode features conversations with global experts across business, science, and culture. Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity. Learn more at curiousadvantage.com.

Episodes

December 17, 2025 33 mins
In this episode of the Curious Advantage podcast, hosts Simon Brown and Garrick Jones talk with Christian Kressman, an actor, systemic coach, and PhD holder in creativity.

The conversation explores how curiosity fuels creativity and problem-solving, the importance of asking the right questions, and the role of diversity in fostering innovative solutions. Christian shares his personal journey, including a life-changin...
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In this episode of The Curious Advantage Podcast, Simon Brown and Paul Ashcroft speak with Radhika Dutt, author of Radical Product Thinking, about how traditional goals can limit curiosity and drive organisations into the performance trap. Radhika introduces OHLs — Objectives, Hypotheses, and Learnings — a practical alternative that fuels creativity, psychological safety, and better problem-solving. Through real-world examples...
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In this episode of The Curious Advantage podcast, hosts Garrick Jones and Simon Brown sit down with Jonathan Besser, co-author of 50 Ideas That Changed the World of Work, to explore how curiosity, leadership, and emotional intelligence shape the future of learning and innovation.

From classic frameworks like SWOT and the Eisenhower Matrix to the impact of Black Swans and White Rhinos, the conversation examines how lea...
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Reimagining Education with Ted Dintersmith

In this episode of The Curious Advantage, Ted Dintersmith joins Garrick Jones, Paul Ashcroft, and Simon Brown to explore why education — especially how we teach math — must evolve. Ted calls for creativity, curiosity, and real-world relevance in learning, arguing that schools should teach skills that truly matter in today’s AI-driven world.

Discover how curiosity can...
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Simon Brown and Garrick Jones speak with Shannon Minifie, CEO of Box of Crayons, about overcoming fear, taming the “advice monster,” and building trust, psychological safety, and connection at work. Discover why curiosity is a power skill for leaders and how it shapes the future of learning and AI.

Learn More

Read the full white paper: Navigating a Fractured Workplace:
https://46434064.fs1.hubspotusercontent-...
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In this episode of The Curious Advantage podcast, Garrick Jones is joined by Stefaan van Hooydonk, founder of the Global Curiosity Institute. Together, they explore how curiosity fuels personal growth, leadership, and organizational success. From permission, awareness, and intentionality in building a culture of curiosity, to surprising data insights, the role of language, and the impact of environment — this conversation unpa...
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In this episode of The Curious Advantage Podcast, Simon Brown, Garrick Jones, and Paul Ashcroft are joined by Scott Blanchard, CEO and co-owner of Blanchard. Drawing on more than 30 years of leadership experience, Scott shares why the success or failure of any business can be traced directly to its leaders — and why leadership is a sacred responsibility.

From his early curiosity (and fear) about technology to leading ...
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In this episode of The Curious Advantage Podcast, Paul Ashcroft, Simon Brown, and Garrick Jones speak with Kentaro Toyama, W.K. Kellogg Professor at the University of Michigan School of Information and author of Geek Heresy.

Together they explore the limits of technology in driving social change, why AI and digital tools often amplify human intent, and the urgent need for ethics and regulation. From AI in education t...
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In this episode of The Curious Advantage podcast, hosts Garrick Jones and Paul Ashcroft sit down with organizational psychologist Vyla Rollins to explore how leadership is evolving in today’s digital age.

Together they discuss why the psychological contract between employers and employees is central to engagement and how leadership is shifting from a title to a set of behaviors. Vyla highlights the practices modern le...
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In this episode of The Curious Advantage Podcast, futurist Jamais Cascio introduces the BANI framework—Brittle, Anxious, Non-linear, and Incomprehensible—as a powerful alternative to the outdated VUCA model.

Joined by hosts Simon Brown and Paul Ashcroft, the conversation explores how leaders, organizations, and individuals can thrive in today’s chaotic world. They dive into the shift from VUCA to BANI, the growing imp...
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"L&D is dead - Long Live Learning" 

In this episode of The Curious Advantage Podcast, Simon Brown and Paul Ashcroft speak with Dr. Serena Gonsalves-Fersch, Global Head of Talent at SoftwareOne, to explore the intersection of curiosity, learning, leadership, and the future of work.

Together, they unpack:

  • The evolution of Learning & Development (L&D)
  • The role of AI in shaping ...
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What really drives the way we eat?

In this episode of The Curious Advantage Podcast, Paul Ashcroft, Simon Brown, and Garrick Jones are joined by Dr. Giles Yeo—geneticist, author, and professor at the University of Cambridge to explore the science behind appetite, genetics, and weight loss.

Dr. Giles Yeo explains how our eating behaviours are more biological than we think, shaped by the brain’s role in decisi...
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"AI needs humans as much as we need AI" - Alexia Cambon

In this episode of The Curious Advantage podcast, Simon Brown, Paul Ashcroft, and Garrick Jones are joined by Alexia Cambon, Senior Director of Research at Microsoft, to explore how AI is reshaping the workplace and what it means to be a Frontier Firm.

The discussion dives into key trends from Microsoft’s Work Trend Index, including the emergence of Age...
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In this episode of The Curious Advantage podcast, Simon Brown and Paul Ashcroft speak with Ari Popper, Founder & CEO of SciFutures, to explore the intersection of science fiction, innovation, and leadership.

Ari shares his journey from experiencing a midlife crisis to founding SciFutures, where he helps organizations envision and prepare for the future through storytelling and strategic foresight. The conversation...
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In this episode of the Curious Advantage podcast, Alison Coward discusses the concept of workshop culture and its significance in fostering collaboration and creativity within teams. She shares her journey from the creative industries to becoming a facilitator and author, emphasizing the importance of intentional collaboration and the role of curiosity in team dynamics. The conversation explores practical steps for improving m...
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What if your brain isn’t just reacting to the world, but actually helping to create it?

In this episode, Paul Ashcroft and Garrick Jones are joined by world-renowned cognitive philosopher Andy Clark to explore the fascinating ideas behind his latest book, The Experience Machine.

Together, they dive into how the brain acts less like a camera and more like a prediction engine, constantly guessing what’s coming...
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In this episode of the Curious Advantage podcast, Simon Brown and Garrick Jones talk with Charles H. Green, a renowned expert on trust. They explore the concept of trust, its importance in personal and professional relationships, and how it can be cultivated.

Charles shares insights on the trust equation, which includes credibility, reliability, intimacy, and self-orientation. The conversation also delves into the imp...
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In this episode Simon Brown, Paul Ashcroft, and Garrick Jones are joined by futurist Bob Johansen, who brings nearly five decades of experience in forecasting what’s next. Together, they dive into the power of curiosity and "future-back" thinking in navigating today’s uncertain world. From VUCA to BANI, Bob unpacks the frameworks shaping how we understand complexity—and why generative AI is a game-changer for leadership.
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In this episode of The Curious Advantage podcast, Simon Brown and Garrick Jones speak with renowned author and speaker Margaret Heffernan about curiosity, leadership, and organizational culture. She shares insights from her diverse career, exploring the impact of questioning conventional wisdom, the dangers of wilful blindness, and the role of playwriting in research.

Heffernan discusses how curiosity and helpf...
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In this episode, Indy Johar, co-founder of Dark Matter Labs, discusses the democratization of city-making and the need to address the structural dark matter questions that impact our society. He emphasizes the importance of understanding the root causes of global challenges such as climate breakdown and biodiversity loss. Indy also explores the need for a different set of language and constructs within business to address thes...
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