eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.
My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale. Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week. Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value. With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores. Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations. Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store. The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights.
Episodes
Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sti...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their early challenges with Shopify and scaling sample boxes of vitamins and suppleme...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye.
In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to use heat mapping, customer recordings, and analytics to pinpoint areas r...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires.
With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global app installs, Neil's expertise transcends industries. His ecommerce journe...
Welcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I’m your host, Steve Hutt, and today we've got a thrilling episode lined up for you!
Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that’s making waves in the ecommerce world. Ashu is here to reveal the inner workings of a solution that’s not o...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ed Upton, the Co-Founder and CEO of Littledata, a company carving a path through the "cookie apocalypse" and leading the charge in accurate, first-party data analytics.
Currently, third-party cookies have declined, and user privacy has gained prominence. As a result, eCommerce brands are facing a situation where a significant portion of the...
Welcome to another episode of eCommerce Fastlane. We sat down with Clara Chen, Customer Service Director of V-Trust. We discussed the world of quality control and supplier evaluation in Asia.
V-Trust specializes in services like pre-shipment inspection, production monitoring, and factory audits to ensure direct to consumer brands receive high-quality and compliant products.
With a focus on solving the challenges of unrel...
Welcome to another episode of eCommerce Fastlane. Today, we sat down with Sebastian Hooker, the co-founder and CEO of Nimstrata. In this episode, we're taking a closer look at how Nimstrata is transforming the landscape of product discovery with its advanced app blocks and seamless Shopify integration. If AI-driven merchandising and smooth search capabilities powered by Google Cloud spark your curiosity, then this will be ...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Zettler, the founder and CEO of Zettler Digital, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, an expert with Klaviyo, will share insights on building brands and enhancing customer engagement. We'll talk about list building, opt-in processes, and using incentives in marketing. Additiona...
Welcome back to another insightful episode of eCommerce Fastlane, your pitstop for learning, growing, and thriving in the fast-paced world of online retail. I'm your host, Steve Hutt, and as always, thank you for tuning in.
Today, in episode 322, we'll be diving deep into the high-stakes universe of eCommerce optimization with a very special guest. Joining us is Dan Wardle, VP of sales at Noibu, a revolutionary platform...
Welcome to another episode of eCommerce Fastlane! In today's episode, we sit down with Alex Back, the CEO and founder of Couch.com, to unravel his entrepreneurial journey and the fascinating story behind acquiring the Couch.com domain.
Join us as we unpack into the intricacies of the online furniture market and discover how Couch.com has positioned itself as a trusted source for consumers. Alex sheds light on the signif...
The Profit-Boosting Power Of Claiming Refunds On Late Deliveries With Matt Lessard Of Buster Fetcher
In this episode of eCommerce Fastlane, Steve Hutt sits down with Matt Lessard, co-founder of Buster Fetcher, to dive deep into the world of logistics and how brands are claiming refunds for late package deliveries.
Matt shares insights into Buster Fetcher's solutions for automating the process of claiming refunds and discusses the importance of holding carriers accountable for late deliveries. They also touch on the fut...
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Welcome to another episode of eCommerce Fastlane! In today's episode, host Steve Hutt is joined by a special guest, Raj De Datta, the CEO and co-founder of Bloomreach.
Together, they discuss the world of AI and its impact on ecommerce, sharing insights on how AI can enhance customer experiences and drive business growth. They discussed the challenges and potential solutions related to AI, the evolution and benefits of u...
Welcome back to eCommerce Fastlane, where we're dedicated to helping entrepreneurs and brands thrive in the world of ecommerce.
In today's episode, we're joined by Charles Nicholls, the co-founder and CEO of Simplicity DX, a company focused on reducing customer acquisition costs in the Shopify ecosystem while improving the overall customer experience. Charles discusses the challenges faced by brands in the ever-evolving...
Welcome to another episode of Ecommerce Fastlane! In this installment, we deep dive into the world of ad optimization and AI-driven campaigns with Matty Ram, the CEO of AdScale.
Matty unravels the evolution of their advertising techniques and the creation of AdScale to help brands enhance their ads with AI technology. We explore the platform's features for DIY customers and AdScale Plus, its ability to optimize campaign...
Welcome to another episode of Ecommerce Fastlane! In today's show, we dive deep into the world of ecommerce marketing with our special guest, Andrew Maff, the founder and CEO of BlueTuskr.
Andrew shares some valuable insights on the power of leveraging omnichannel marketing strategies for Shopify brands, and the importance of diversifying your business channels. He also discusses the innovative use of AI tools for SEO a...
Welcome to another episode of eCommerce Fastlane! In today's episode, we dive into the world of data feed optimization with our special guest, Jacques van der Wilt from DataFeedWatch.
Join us as we explore the importance of optimizing product feeds for different channels and how it can significantly impact your advertising campaigns. From the benefits of AI-powered analysis to the power of custom labels and optimizing p...
On today's episode of eCommerce Fastlane, host Steve Hutt dives into the world of influencer marketing with Esther Kim, the CEO of Maven Reach.
Esther shares her insights and expertise in micro influencer marketing and how Maven Reach is changing the game for direct-to-consumer brands. She reveals the importance of authenticity and connection in influencer marketing, and dispels some common myths in the industry.
Esther ...
In this episode of eCommerce Fastlane, host Steve Hutt welcomes Chase Harmer, founder of Wishes, a platform revolutionizing charitable giving and transparency in donations.
Chase shares his entrepreneurial journey and invaluable lessons learned, emphasizing the significance of successful and replicable processes in business operations. He unpacks Wishes' unique features, including tax deductibility, cash back incentives, an...
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