30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show… Get ready, you're going to President's Club.
Episodes
November 6, 2025 • 28 mins
Todd Caponi, bestselling author of The Transparency Sale and The Four Levers of Negotiation, breaks down the 7 Deadly Negotiation Sins that cost salespeople deals, margins, and trust. If you think discounting accelerates deals, holding price until you “build value” is smart, or trading discounts for case studies is harmless, Todd’s about to rewire your negotiation mindset. Learn how to close faster, discount less, and build buyer t...
Mark as Played
November 4, 2025 • 7 mins
Cold Email Course: http://bit.ly/44K6jy3
Cold Call Course: https://bit.ly/4jqQ4w2
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Handle every objection in the world like Mr. Miyagi. Plus 4 more talk tracks you can steal for your favorite objections out there.
Watch in full vibrant color: https://bit.ly/44KFn02
RESOURCES DISCUSSED
18 Objections and Scripts for Each
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Mark as Played
November 3, 2025 • 34 mins
Stop losing deals after the demo. Roy Mathew shows how to align every next step to what buyers actually care about. This is next-level sales leadership in action.
🎙️ ACTIONABLE TAKEAWAYS:
Calibrate before next steps: Always ask prospects where they stand before suggesting next steps — uncover what’s really going on in their head.
Think like a buyer, not a seller: Map out the five key questions buyers must answer before...
Mark as Played
October 30, 2025 • 32 mins
This Halloween, the 30 Minutes to President’s Club crew takes you inside the haunted house of sales — where deals disappear, demos die, and negotiations bleed revenue. Nick, Armand, and Steve break down five sales ghosts that secretly destroy your pipeline and show you exactly how to exorcise them using elite B2B sales tactics, closing frameworks, and storytelling mastery.
If you’re serious about hitting quota, closing complex d...
Mark as Played
October 28, 2025 • 15 mins
18 Objections and Scripts for Each
Nick Cegelski shares how to turn quick rejections into real sales conversations using his Mr. Miyagi Method for dismissive objections. He explains why most brush-offs aren’t about your product at all but about the interruption, and how to agree with objections, lower resistance, and reintroduce your pitch naturally. You’ll learn how to replace pressure with curiosity, keep prospects talking, ...
Mark as Played
October 27, 2025 • 34 mins
Chad Prezlomski reveals how elite sellers separate themselves from the pack by delivering a world-class buyer experience.
Download the Guide: How to Get Your to Reply in 90 Seconds (Without Sending an Email)
🎙️ ACTIONABLE TAKEAWAYS:
Before the meeting: Send pre-meeting nurture emails showing similar customers to build trust and credibility fast.
During the meeting: Use a hypothesis slide to prove preparation and lead inf...
Mark as Played
October 23, 2025 • 16 mins
Get your prospect to spill their guts on the very FIRST discovery call!
In this first episode of a three-part 30 Minutes to President’s Club series, host Nick Cegelski reveals the 10 best discovery questions top-performing sales reps use to get prospects to open up from the very first call. These early-stage discovery questions are designed to uncover true motivation, business pain, and urgency — not just surface-level interest....
Mark as Played
October 21, 2025 • 24 mins
In this episode, Armand Farrokh breaks down exactly how to run a discovery call for any product, even one you’ve never sold before. Using a background check software as an example, he shows how to identify real business problems, craft targeted questions, and connect day-to-day pains to executive-level impact that drives urgency.
You’ll learn how to build and navigate a Discovery Tree—a structured path from situation to operatio...
Mark as Played
October 20, 2025 • 39 mins
Shaun Crimmins reveals how elite sales leaders simplify the math, build winning rhythms, and coach reps with data-driven precision.
🎙️ ACTIONABLE TAKEAWAYS:
Reverse engineer revenue goals into weekly sales behaviors your reps can control.
Create an operating rhythm—consistent meetings, deal reviews, and cadences to eliminate chaos.
Coach with metrics, not gut feel—identify data gaps, validate behaviors, and build c...
Mark as Played
October 16, 2025 • 60 mins
🚨 SAVE $100 ONLY IF YOU JOIN THE COURSE BEFORE 10/17: https://bit.ly/4o8KtMT
Sales managers: No one ever teaches you how to do your job.
If you've ever wondered...
Why are my pipeline reviews useless?
Should I actually hire this person or am I gonna have to fire them in three months?
Guess what?
You're probably a little bit like me and you had to figure out this stuff from scratch.
Well, fortunately, I've part...
Mark as Played
October 14, 2025 • 27 mins
Mark's Kosoglow's Sales Leadership Course
Armand Farrokh reveals how to close a $3K, $30K, and $300K sales deal — and why each one needs a different approach. He breaks down the five buyer agreements that drive every close and shows how to spot deal momentum to accelerate your cycle.
Whether you’re closing SMB, mid-market, or enterprise deals, this video gives you real-world B2B sales tactics, SaaS closing strategies, and dea...
Mark as Played
October 13, 2025 • 18 mins
🚨 SAVE $100 ONLY IF YOU JOIN THE COURSE BEFORE 10/17: https://bit.ly/4o8KtMT
Sales managers: No one ever teaches you how to do your job.
If you've ever wondered...
Why are my pipeline reviews useless?
Should I actually hire this person or am I gonna have to fire them in three months?
Guess what?
You're probably a little bit like me and you had to figure out this stuff from scratch.
Well, fortunately, I've part...
Mark as Played
October 9, 2025 • 30 mins
Huge Announcement 👉 Our next course is here: The Sales Management Operating System
Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver.
🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0
Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadersh...
Mark as Played
October 7, 2025 • 22 mins
This Is Why Everyone Else Is Getting Promoted Faster
Wondering why you’re stuck while your peers keep getting promoted? It’s not about tenure or luck—it’s about strategy. In this video, we break down the hard truth behind why others are getting promoted faster than you. Based on the career journey of a former VP of Sales who jumped multiple levels by age 29, you’ll get a clear 4-step framework that helps you outperform, gain lever...
Mark as Played
October 6, 2025 • 31 mins
Huge Announcement 👉 Our next course is here: The Sales Management Operating System
Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver.
🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0
Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadersh...
Mark as Played
October 2, 2025 • 20 mins
Huge Announcement 👉 Our next course is here: The Sales Management Operating System
Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver.
🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0
Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadersh...
Mark as Played
September 30, 2025 • 13 mins
Huge Announcement 👉 Our next course is here: The Sales Management Operating System
Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver.
🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0
Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadersh...
Mark as Played
September 29, 2025 • 30 mins
Huge Announcement 👉 Our next course is here: The Sales Management Operating System
Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver.
🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0
Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadersh...
Mark as Played
September 26, 2025 • 37 mins
Huge Announcement 👉 Our next course is here: The Sales Management Operating System
Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in that hour than most paid courses deliver.
🎟️ Reserve Your Ticket: https://hubs.li/Q03L52Mc0
Discounted Pre-Order Access: By signing up for the event, you’ll unlock early access to our upcoming Sales Leadersh...
Mark as Played
September 23, 2025 • 9 mins
Struggling to move deals forward after group demos? In this video, sales expert Nick Cegelski reveals a proven software demo process that keeps prospects engaged and drives real buying conversations. Discover what elite sellers do before and after a demo to build trust, personalize the experience, and win over every key stakeholder.
You’ll learn why cold demos fail, how to warm up the room with pre-calls, and how post-demo follo...
Mark as Played
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