Worth Every Penny Joycast
How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way. Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny. You can find Sarah Petty at: www.photographybusinessinstitute.com www.instagram.com/sarah.petty www.facebook.com/photographybusinessinstitute
Episodes
If you’re serious about growing your photography business (and I mean really growing it) not staying stuck in the shoot-and-burn cycle… This new episode is a can’t miss!
When I finally cracked six figures in my business, it wasn’t because I had more followers, ran ads, or had a studio. It was because I got laser-focused on three key numbers that told me exactly what was working… and what wasn’t.
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If you've ever packed up your gear, driven an hour to a session, worked your magic, came home to edit into the night, and then got paid something that barely covers gas and groceries…
This week’s Joycast is going to hit home.
Rachel’s been in business 12 years. She lives on a farm. Her days include feeding animals, raising a family, and her photograp...
If you’re tired of awkward sales pitches and sliding into potential client’s DMs just to get ghosted, this week’s Joycast is something special just for you.
In this new episode, I break down the “7-11-4 Framework.” A coveted method photographers use to build trust and visibility using everyday places you're already showing up at. Think pizza fundraisers, yoga class, Target runs, or aft...
What if your next client isn’t scrolling on Instagram but standing behind you at school pickup or laying on the yoga mat next to yours?
On this week’s Joycast, I’m walking you through why paid ads often flop and how to replace them with something way more personal and effective: the 7-11-4 framework.
Inside this episode, you’ll learn:
After 15 years of undercharging and hiding behind text, pet photographer Sandy hit her limit. Tired of selling from her wallet and burned out on fear-pricing, she decided it was time for a change. If you’re stuck in self-doubt, afraid to raise prices (or dodging client calls for emails) this week’s Joycast will provide the clarity you’re craving.
Join us as we discuss:
...
This week we’re busting the “all debt is bad” myth and setting the record straight! If no one has told you this before, I’ll happily be the first:
Borrowing money doesn’t mean you’re behind, it means you’re building.
In this new episode, we’re kicking shame, blame, and guilt to the curb for a fresh, feel-good way to look at growing your photography business. Here...
Does it feel like you're doing everything “right” as a photographer like hustling hard, offering mini sessions, delivering digital files, yet you're still scraping by?
This week on the Joycast, I’m sharing the story of Sarah Lang Schroeder. She’s a pet photographer who spent over a decade dabbling while juggling a full-time job.
Sarah thought success ...
You booked the session, nailed the shoot, and now it’s time to… Sell. 😬 If you're like most photographers I coach, this is the moment where your confidence fizzles.
This week on the Joycast, I’m revealing the final two blinders that hold photographers back from profit. These are the differences between barely scraping by and creating a client experience that leaves everyone (yes, even you!) crying happy t...
You’ve spent years building a photography business: the bookings, the workflow, the income. But what happens when the version of success you built no longer aligns with the life you’re living?
This week on the Joycast, Kayla Brint opens up about the unraveling that led her to step away from her booming portrait studio. Not because she failed, but because she changed. Join us as we discuss:
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Feeling overwhelmed? Stuck in a cycle of working nonstop and still not getting where you want to be? Melissa Holkeabor knows exactly how that feels. Juggling a full-time nursing job, a photography business, and two kids, she was exhausted and burnt out. But then a major health scare forced her to make a change.
On this week’s Joycast we discuss:
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Tired? Uninspired? Does it feel like you’re doing all the things yet you’re still not making what you deserve? I know what it’s like to feel stuck in the grind and wonder if anything is actually working. The good news is Spring is the perfect time to shake things up and breathe new life into your photography business.
Here’s a sneak peek of the 7 tips I swear by to fall back in love wi...
In a slump and can’t claw your way out? I’ve been there too many times but I’ve found surprising inspiration from one unexpected little creature…
The squirrel. 🐿️
Yeah, seriously! These furry little creatures hold 5 big lessons we could all learn from. Here’s a sneak peek:
🧡 What squirrels teach us about fun (and w...
If you’ve ever felt stuck between wanting more for your business and the fear of actually going after it, you’re not alone (and you’re not broken.)
The friction you’re feeling might be the very sign that you’re on the right path.
On this week’s Joycast, I’m joined by photographer Tassie Winters for a real talk about self-doubt, imposter syndrome, and h...
If you're a parent balancing photography and kids, you know how rewarding (and overwhelming) it can be at times. But harmony is possible!
On this week’s Joycast, we’re chatting about what it takes to balance both without sacrificing your sanity. Plus, three hacks to run your business and show up for your family without feeling like one is being neglected.
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If it feels like every step forward is met with fear, doubt, or procrastination, resistance might be holding you back.
But here’s the good news: recognizing it is the first step to overcoming it.
On this week’s Joycast, we’re talking about how resistance sneaks into your business, how to spot its lies, and most importantly how to eliminate it.
Are you grinding away in your photography business, shooting tons of sessions, but barely making a profit? If so, you’re in the same situation Adam was. Until he made one decision that changed everything…
On this week’s Joycast, we’re pulling back the curtain on how one photographer ditched the exhausting volume model, embraced the boutique system, and started landing $2K+ orders with ease.
Inside this episode, you’ll learn:
The pr...
Are you the “Black Diamond” in your photography community?
If you feel like you’re doing all the right things in your photography business (but you are still getting overlooked) no matter how beautiful your images are, clients keep choosing the cheaper photographer down the street…
Today, we’re changing that!
On this w...
Have you ever wondered what separates the photographers making six figures from the ones struggling to book clients?
In this week’s Joycast, I’m pulling back the curtain on 3 photographers who hit $100K for the first time and they’re sharing EXACTLY what made the difference in their businesses.
Listen now to get the scoop on:
- ...
Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business
Have you ever felt like the odds were stacked against you? Like you didn’t have the right background, connections, or experience to build a successful photography business?
In this week’s Joycast, I’m sitting down with Hosanna Hale. She’s an Anchorage-based outdoor portrait ...
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