From Pot to Popular

From Pot to Popular

An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.

Episodes

Cristy Aranguiz: Building Business From the Ground Up, Journey of a First-Generation Latina Entrepreneur

March 6, 2025 • 29 mins

Navigating the cannabis industry without outside investment is challenging, but Cristy Aranguiz, CEO of Cannabis and Glass, has built a thriving business just that way. In this episode, Cristy shares how her and her partner Tate launched their first dispensary with just $10,000, scaled a business while maintaining full ownership, and prioritized affordability for consumers in a competitive market. She also shares how her Cuban-Amer...

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Kyle Sherman: The evolution of cannabis retail platforms and how they impact customer experiences

November 2, 2022 • 36 mins
With more states beginning to open legal cannabis markets, the needs of dispensaries are shifting, and technology providers have struggled to keep up. Evolving consumer demands and regulations require retailers to stay agile and efficient, and ineffective software can hamper a business's scalability and long-term growth. In this episode, Kyle Sherman, Founder and CEO of Flowhub, discusses the cannatech company’s new intuitive, flex...
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Brandon Wiegand: The Future of Cannabis Consumption

September 28, 2022 • 32 mins
The pace of innovation and change in the cannabis industry is relentless, so remaining eager and adaptable is key to ensuring success. As regulations evolve at the state and federal levels, opportunities have arisen for operators to attract new customers, educate both experienced and inexperienced consumers on cannabis, and provide memorable and elevated experiences through consumption lounges. With lounges set to open in Nevada th...
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Brian Vicente: Establishing Global Cannabis Policy

September 7, 2022 • 22 mins
Midterm elections are drawing closer while voters are preparing for ballot initiatives on cannabis in Maryland, Arkansas, North Dakota, South Dakota, Missouri and Oklahoma. The upcoming votes may carry large implications when forecasting the future for the legalization of cannabis in the United States. What’s the next move for U.S. policymakers if cannabis becomes legal in 25 states? In this episode, Brian Vicente, Founding Partner...
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Scott Grossman: Investing In The Cannabinoid Conversation

August 31, 2022 • 29 mins
With every passing moment, emerging industry innovators are looking for new ways to penetrate the market and create new distribution channels. As the cannabis space continues to develop, new businesses continue to pop up, but how exactly does a 150-year-old brand adapt and identify a path to success? In this episode, Scott Grossman, corporate development vice president for Turning Point Brands, reflects on his early experiences in ...
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Propelling the cannabis industry forward while growing the payments ecosystem

August 10, 2022 • 18 mins
Cannabis entrepreneurs face a number of challenges with cash management while navigating a strict financial framework preventing most major banks from working with the cannabis industry. Passing the SAFE Banking Act would open doors for more financial institutions to assist cannabis operators, but will that immediately solve all of the industry’s payment processing problems? In this episode, Daniel Muller, CEO and Founder of Aeropa...
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Tyneeha Rivers: Investing in the people that power the cannabis industry

August 3, 2022 • 14 mins
The success of any industry is largely dependent on those who work in it and the cannabis industry is certainly not exempt. Dynamic leaders in the human resources field are needed to put the best candidates in a position to succeed as a company grows and evolves. In this episode, Tyneeha Rivers, chief people officer at Curaleaf, highlights the qualities she looks for in a potential Curaleaf team member, discusses the retention stra...
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Warren Bobrow: Putting simplicity first when crafting the perfect cannabis beverage

July 27, 2022 • 19 mins
The cannabis beverage sector is becoming increasingly competitive with each new product, offering a wide variety of seltzers and infusions to consumers across the company. With this in mind, brands looking to break into the beverage space must enter with a unique, distinguishing perspective to stand out. In this episode, Warren Bobrow, founder of Klaus, discusses how his brand’s cannabis beverages differ from the rest. He emphasize...
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Aaron Miles: Scaling brands in the ever-changing cannabis landscape

June 22, 2022 • 26 mins
Inconsistent regulations, ever-evolving markets and rapid growth across sectors mean that cannabis companies do not and cannot operate in the same way as traditional, mainstream brands. In this episode, Aaron Miles, chief investment officer at Verano, discusses his experience in taking two cannabis companies public, expanding the brands nationally and navigating industry pain points. He highlights the necessary changes cannabis com...
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Jeffrey Graham: Maximizing cannabis brands’ retail reach by leveraging targeted data

June 8, 2022 • 21 mins
Cannabis brands and dispensaries have traditionally lacked access to retail data in comparison to mainstream industries. In this episode, Pistil Data CEO Jeffrey Graham explains how he combined his expertise in analytics with his experience at Twitter and Google to revolutionize the way cannabis brands pinpoint promising sales opportunities and understand their local competition through targeted data. Jeffrey also shares his insigh...
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George Mancheril: Addressing cannabis industry pain points through fintech lending

June 1, 2022 • 25 mins
The cannabis industry has experienced astounding growth over the past several years, but has done so with both hands tied behind its back. Cannabis operators are still barred from accessing institutional capital, thanks to the plant’s federally illegal status. Fortunately, there are a number of lenders navigating around these challenges and connecting cannabis businesses to the capital they need to thrive. In this episode, George M...
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Dina Rollman: Using cannabis licensing litigation to uplift aspiring operators

May 31, 2022 • 30 mins
Taking your cannabis dreams from idea to reality takes many more steps than entrepreneurs realize, starting with an often complicated licensing process. In this highly regulated industry, the guidance of a cannabis-focused lawyer can make all the difference. In this episode, Dina Rollman, SVP of Government and Regulatory Affairs at Green Thumb Industries, discusses the critical role she played in building up cannabis in the Midwest...
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Sam Andras: Providing turnkey solutions to cannabis cultivators

May 18, 2022 • 25 mins
The cannabis industry is nothing without its cultivators. With increasing demand around the country, it is more essential than ever to optimize cultivation operations and provide top-tier expansion capabilities. In this episode, Sam Andras, executive vice president of professional services at urban-gro, discusses how urban-gro sets itself apart in the Controlled Environment Agriculture (CEA) sector. Providing a spectrum of CEA offe...
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Kim Jage: Reimagining cannabis trade shows

May 11, 2022 • 24 mins
As the cannabis industry matures and more states come online for recreational sales, it is more essential than ever that leaders from around the country collaborate, network and share solutions for cannabis pain points. Like traditional CPG industries, trade shows are an effective and essential avenue to bring together the leaders of the cannabis industry and discuss the issues of today. In this episode, Kim Jage, co-founder of Jag...
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Olivia Alexander: Cannabis product innovation with a female focus

April 20, 2022 • 32 mins
Women make up a significant consumer demographic in cannabis, yet remain underrepresented in both positions of leadership and product selection on dispensary shelves. Female entrepreneurs in cannabis are essential to pave the way for future leaders and create products designed specifically for women. This episode features Olivia Alexander, CEO of Kush Queen, a female-focused luxury cannabis brand. Olivia shares her journey from bud...
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Travis Goad: Funding a growing industry through commercial real estate lending

April 6, 2022 • 25 mins
Raising capital in an industry that is federally illegal is no easy feat. Fortunately, commercial real estate lenders have allowed the industry to grow and thrive by providing reliable fundraising alternatives to cannabis ventures unable to access institutional capital. This episode features Travis Goad, managing partner at Pelorus Equity Group, the longest-running commercial real estate lender in the cannabis sector. Travis discus...
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Cyo Nystrom: How unique products can break down cannabis and sexual health stigmas

March 30, 2022 • 34 mins
Like cannabis, the stigmas around intimate health—especially for those with vaginas—often keep consumers from purchasing products that would improve their daily lives. At the intersection of these two sectors, brands like Quim work to break down barriers and develop products that leverage plant-based wellness to address the sexual health issues faced by many. In this episode, Cyo Nystrom, co-founder and CEO of Quim, talks about her...
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Ben Gaines: Keeping the brand vision at the forefront of cannabis operations

March 23, 2022 • 26 mins
How does an Oregon edibles brand become one of the leading brands in the United States? In this episode, Ben Gaines, director of marketing at WYLD, discusses how the brand grew their simple concept of a quality cannabis gummy to a coveted national brand. He outlines the essential company qualities that bring a vision to reality, including responsiveness, passion, integrity and commitment to consumer engagement. He also explains WYL...
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Ari Mackler: Allowing science to define cannabis product innovation

March 16, 2022 • 32 mins
When it comes to product innovation in cannabis, it is essential to keep science at the forefront to ensure quality and consistent experiences. Considering how numerous patients and consumers use cannabis in their daily routines, it is vital to fully leverage existing cannabinoid research and the expertise of cannabis scientists during the R&D process. In this episode, Ari Mackler, chief product officer at PLUS Products, discusses ...
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Scott Kenyon: Cultivating best practices for human resources in cannabis

March 9, 2022 • 28 mins
While many industries have been grappling with the “Great Resignation,” employees around the country are clamoring for cannabis employment in all sectors. With this influx of interest comes a need for state-of-the-art human resources and human capital management to support cannabis operators and their employees. In this episode, Scott Kenyon, CEO of Wurk, shares key insights as the leader of the largest payroll and HCM software pro...
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