On Record PR

Leslie Richards and Isabelle Horan break down AI agents—what they are, how they differ from other popular AI tools, and why they’re set to transform workflows across industries, including law. They also share practical ways professionals can prepare now to remain relevant and valuable in a rapidly changing landscape.

Building on last week’s DigiMarCon 2025 recap, Leslie Richards and Isabelle Horan unpack the evolution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and what that means for law firms today.

Leslie Richards and Isabelle Horan share key takeaways from the 2025 DigiMarCon Conference, including how law firms can move beyond basic content generation and instead use generative AI tools for advanced strategic applications.

In this replay, Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, joins Gina Rubel to discuss the importance of messaging and narrative in litigation. They explore how public relations, litigation funding, and interdisciplinary collaboration shape outcomes both inside and outside the courtroom.

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional click-throughs by becoming trusted sources for AI results in tools like Google and ChatGPT. 

Sarah Larson joins Jennifer Simpson Carr to discuss how law firm leaders should communicate in the wake of high-profile legal rulings like Ames v. Ohio. They explore the impact of fear-driven headlines, how to avoid reactionary messaging, and why alignment with firm values must drive both internal and external responses.

Sarah Larson and Elizabeth Ogilvie join Jennifer Simpson Carr to discuss how law firms can navigate the evolving legal and political landscape surrounding Employee Resource Groups (ERGs) and diversity, equity, and inclusion initiatives. They share practical strategies for assessing and adapting ERG policies, emphasizing the importance of transparency, clear documentation, and internal collaboration.

Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing Association’s International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.

As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.

Gina Rubel is joined by immigration law attorney Wendy Castor Hess to unpack the current state of U.S. immigration policy and what it means for travelers, visa holders, and green card holders in 2025. With new executive orders in place and heightened enforcement at U.S. ports of entry, the episode explores how these changes are affecting universities, corporations, and individuals alike.

In this episode of On Record PR, Jennifer Simpson Carr and Sarah Larson discuss recent political attacks on law firms and the rule of law, emphasizing the importance of firms articulating their core values in internal and external communications.