Personal Injury Mastermind
Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.
Episodes
Build a thriving practice that will stand the test of time.
Todays guest is Benjamin Whitley, managing partner at The Whitley Law Firm (@whitleylawfirm), who shares his secrets to maintaining and scaling a legacy firm.
With deep roots in North Carolina and a family legacy in law, Ben brings a unique perspective on how to serve the needs of modern clients while staying true to your firm's values.
But what really sets him apart is...
Mark as Played
A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks.
What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now (@capturenowlaw) - the l...
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April 11, 2024 • 31 mins
R. Brent Wisner has made history.
The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum (@wisnerbaum) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in these long-game litigations against corporate giants. Total courtroom domination requires...
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April 4, 2024 • 30 mins
Want a 10-figure firm?
Know your market better than anyone.
Stay on top of attention shifts quarterly.
Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI firm growth. She's laser-focused on results through integrated digital, video, media ...
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March 28, 2024 • 28 mins
What fuels a personal injury law firm that has recovered over 1 billion dollars for over 50 thousand clients? Sustained excellence and fierce determination - spanning nearly 30 years.
A Super Lawyer for the past 15 years, Angel Reyes has built the Reyes Browne Law Firm (@reyes.law) into a Texas powerhouse in auto and trucking cases. With over 8,000 Google reviews, he leverages a $4 million annual marketing budget to sign over 200 ...
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Deciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digit...
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When Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist (@spetsasbuist) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In just three years, he has cornered the market in four states and he has no plan of sto...
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Clio is the world’s leading legal practice management software trusted by over 150,000 legal professionals. Since creating Clio in 2008, CEO and Co-Founder, Jack Newton has spearheaded using data to make informed business decisions and choose solutions that drive long-term success. He shares his valuable perspectives on emerging industry opportunities and innovations specifically for personal injury firms. Law firm owners of any si...
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February 29, 2024 • 32 mins
If you want to scale your personal injury firm towards nine figures — this is the growth mastermind you need to hear.
In just seven years, Scorpion expanded from $20 million to over $150 million in revenue. They also employed over 900 new employees during that span. Meet the former CMO behind that incredible growth - Corey Quinn.
He will reveal his proven playbook for dominating specific niches, smartly building off past success, ...
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February 22, 2024 • 25 mins
Decades ago, as a young lawyer, William "Bill" Pintas could only afford $25 late-night TV spots. Today his juggernaut firm, Pintas & Mullans (@pintasmullins) boasts partnerships with 500+ top litigating firms after cracking the code on strategic marketing and alignments. Bill peels back the curtain on explosive growth tactics for PI firms. Learn how thoughtful spending, dream team partnering and customer service fanaticism can tran...
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February 15, 2024 • 30 mins
Immediacy. Transparency. Realtime reviews. This is what today's on-demand client engagement looks like. Consumers expect the same seamless, mobile-first experience from attorneys that they get from top brands.
Enter Case Status – the solution leading law firms rely on to transform friction-filled communication into efficient, 24/7 access. By consolidating interactions into one transparent client portal, it provides a consumer-align...
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Dawn Smith rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims. Alongside Partner Curtis Clinesmith, she grew one of the largest practices in the country - Smith Clinesmith (@smithclinesmithllp).
Rejecting conventional law firm models, the duo specialized in complex cases while scaling with efficiency and boutique-firm personalization. Dawn pul...
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February 1, 2024 • 28 mins
Staying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris).
Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms.
In this episode, Chris moves beyond cost per acquisition, revealing a better measure of marketing ROI.
You’ll also learn how investing in a killer intake...
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January 25, 2024 • 25 mins
Jeff Solomon navigates by numbers. With over a decade of experience and 1,200+ rave reviews, Jeff reveals his proven formula for running an ultra-efficient personal injury practice that puts client outcomes first. By tracking key metrics, utilizing legal tech to accelerate recovery, and proactively capturing 5-star reviews, he's built Guardian Law Group (@MyGuardianLaw) into a client-centric machine fueled by transparency, service,...
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January 18, 2024 • 27 mins
What can you accomplish in just a decade? Jacob Baadsgaard (@disruptiveads) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and strategically pace your ad spend as you scale. Jacob also pulls back the curtain on h...
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January 11, 2024 • 19 mins
Reputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a steady stream of referrals, enabled her to take on complex cases, and positioned her...
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January 4, 2024 • 36 mins
Live chat is an untapped goldmine for lead conversion. Only 6% of law firms use live website chat. And even less use a tool that is effective. To get ahead of the competition, today's guest shows us how implementing the right chat tool can help capture and convert more leads by establishing quick connections. Joe Ruotolo (@joey_roots) from Intaker explains how to leverage chat tools to decrease friction, map client journeys, and ga...
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December 28, 2023 • 39 mins
This holiday season, Personal Injury Mastermind host Chris Dreyer thanks all of you for an incredible year of growth! 2024 has some major expansions in 2024 - including the first-ever Personal Injury Mastermind Conference - PIMCON - for ambitious firm owners ready to unlock the next level of success!
Links
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December 22, 2023 • 53 mins
We’re back with TopDog Law (@topdoglaw)’s CEO James Helm, a leader in personal injury advertising, generating thousands of calls every month with their 28+ person intake team.
A key driver behind their rapid national growth is James’ vision to transform intake staff into contract closers through targeted sales training and technology. He shares proven methods to equip your frontline team to convert leads at a higher rate.
Learn ho...
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December 21, 2023 • 50 mins
CEO James Helm has rapidly grown TopDog Law (@topdoglaw) from a Philadelphia upstart to a national advertising leader in just 5 years. Already in the top 1% of mass marketers, they field thousands of calls every month.
James reveals the data driving growth, how creativity beats budget constraints, and maintaining win-win referral relationships. His partnership philosophy sees collaborators instead of competitors - when TopDog succe...
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