Thought Feeder

Thought Feeder

Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.

Episodes

2025 Social Media Outlook

January 19, 2025 • 37 mins
Joel Goodman and JS Stansel explore the evolving landscape of social media, discussing the potential inflection points brought about by recent upheavals in platform dynamics. They delve into the implications of decentralization, the role of algorithms in shaping user experiences, and the shift towards more peer-to-peer communication. The discussion also touches on the uncertainty facing […]
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Episode 54: The Final Thought

March 24, 2023 • 13 mins
Thought Feeder has run its course. Everyone is getting busier, and it’s time to move on. THANK YOU to our guests for sharing your expertise and time with us, and most of all, THANK YOU to everyone who listened over the last few years. We’re grateful. You can still catch J.S. on all of the socials at @jsstansel: https://twitter.com/jsstansel And if you want more Higher Ed specific thoughts from Joel, he just launched a 10-minu...
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Episode 53: Exceeding Expectations in the Advancement Office with Ashley Budd

February 2, 2023 • 38 mins
Ashley Budd is the envy of Advancement Offices everywhere. She and her team at Cornell raise money, are effective in their communication, and, most importantly, Alumni ACTUALLY want to hear from them! How does she do it? By being a strong leader and having a team that has each other’s backs. Ashley’s Website: https://ashleybudd.com/ Ashley’s Newsletter: https://ashleybudd.com/newsletter/ Twitter: https://twitter.com/ashley_b...
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Episode 52: TikTok’s Role in Higher Ed with Adrienne Sheares

January 20, 2023 • 44 mins
Award-winning, Social Media Marketer, Adrienne Sheares, joins the show to chat about TikTok’s role in Higher Ed. Questions asked include, how can TikTok enhance the student experience? What happens if it gets banned on all college campuses? Do students use it to research potential schools? And lastly, what were some of the biggest takeaways from her viral Gen-Z focus group? Follow Adrienne on Twitter: https://twitter.com/AdriShear...
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Episode 51: How To Excel on Social in 2023 with Codi Dantu-Johnson

January 5, 2023 • 35 mins
Happy New Year, everyone. Start 2023 off right by listening to our conversation with Codi Dantu-Johnson, where we talk about social media best practices, how to win on organic, tips for breaking into the industry, pet peeves, and more! Follow Codi on Twitter: https://twitter.com/Codishaa Subscribe to her new YouTube channel: https://youtube.com/@Codishaa Read the blog post she mentioned: https://minimediabiz.com/blog/f/organic-s...
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Episode 50: Into the Fediverse: Mastodon for Higher Ed with Andrew Cassel

December 8, 2022 • 51 mins
At first they were afraid, of the Fediverse. Kept thinking they could never live without that blue bird near. But then they listened to this episode on why Mastodon is great, for Higher Ed, with returning guest, Andrew Cassel!
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Episode 49: Salary Negotiation Pro Tips with Carolyn Lyden

November 23, 2022 • 43 mins
Salary Negotiation Expert and SEO Professional Carolyn Lyden joins the podcast to share some tips for self-advocacy in the workplace, knowing your worth, and getting paid what you deserve. Follow Carolyn on Twitter: https://twitter.com/CarolynLyden Salary Resources: https://www.roberthalf.com/salary-guide https://www.instagram.com/salarytransparentstreet/ https://www.instagram.com/careercontessa https://www.instagram.com/yo...
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Episode 48: Tapping into the Fandom with Brianne Fleming

November 10, 2022 • 38 mins
Brianne Fleming joins the podcast to talk about the intersection between Pop Culture and Marketing. Growing your personal brand, teaching the youth without being cringe, as Stefon would say, "this episode has EVERYTHING."
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Episode 47: Twitter is on Fire

November 1, 2022 • 14 mins
It’s Elon’s Twitter now. What does that mean for the rest of us? Especially those of us in Higher Ed?
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Episode 46: Who are University Presidents and What Do They Do?

October 27, 2022 • 47 mins
Teresa Valerio Parrot from TVP Communications joins the podcast to discuss how campus leadership can be more authentic in their communication.
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Episode 45: Live at HighEdWeb: Is it time for campuses to BeReal?

October 14, 2022 • 26 mins
Coming to you LIVE from HighEdWeb 2022, it's Joel and J.S.'s latest mailbag episode of Thought Feeder! Learn the answers to questions like: What metric is the best one to track? What were the biggest takeaways from HighEdWeb? Should Campuses start using BeReal? Find out what happens when Joel and J.S. stop being polite and start... Being Real!
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Episode 44: SEO in Higher Ed: Mysteries, Misconceptions, and More!

September 29, 2022 • 50 mins
It's our first SEO episode! JP Rains, Director of Digital Strategy and Communications at Laurentian University, chats with J.S. and Joel about everything from how Google works, to making user-first content, and managing internal expectations.
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Episode 43: Peering Over the Fence

September 15, 2022 • 56 mins
Joseph Master, Ologie's Executive Director of Client Strategy, talks to Joel and J.S. about the joys of external validation, creating horizontals that cut across the verticals, and what happens when you glance over the fence at new opportunities.
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Episode 42: The Return of HighEdWeb IRL

September 1, 2022 • 44 mins
HighEdWeb’s President, Nikki Massaro Kauffman, joins the podcast to talk about the do’s and don’ts of pitching to conferences and the importance of being part of the Higher Ed community.
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Episode 41: How Many Elephants Can you Fit in the Room?

August 18, 2022 • 45 mins
Steve App returns to discuss the findings from Simpson Scarborough's recently published MarCom Professional Development and Salary Study.
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Episode 40: Since We’ve Been Gone… An Update from the Past Year

August 4, 2022 • 37 mins
After more than a year apart, Joel and J.S. chat about what's changed over the past 365 days. They also dig into Higher Ed trends and share what the future looks like for the Pod.
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Episode 39: Community Building with Humor and Heart 

July 22, 2022 • 36 mins
Austin Braun from Ascend Engine (formerly at the University of Colorado Boulder) joins J.S. and Joel for a special "Lost Episode," recorded LIVE from the All Day, All Night Conference in June 2021. Can institutional social media accounts... be... funny? And if so, how can you get buy-in to experiment? In Austin's case, all it took was a willingness to take risks, a supportive boss, and an eye for trends. Follow Austin on Twitter...
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Episode 38: The Servant Marketer’s Guide to Leading with Empathy

July 7, 2022 • 41 mins
Jenny Petty from the University of Montana joins the show in this special "Lost Episode" from June 2021. How exactly do we lead with empathy when there are so many challenges facing our institutions? Jenny has thoughts.
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Episode 37: Social Media Lessons from the Campaign Trail with Anastasia Golovashkina

April 15, 2022 • 42 mins
Anastasia Golovashkina talks about her work in political social media, including Elizabeth Warren’s 2020 presidential campaign.
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Episode 36: Software, stewardship, and the student experience

May 21, 2021 • 39 mins
Eric Stoller discusses the higher ed tech landscape and provides helpful advice for colleges and universities evaluating digital tools.
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