Marketing Spark (The B2B SaaS Marketing Podcast)

In this episode of Marketing Spark, Mark Evans sits down with Dan Sanchez, a former podcasting leader turned AI marketing consultant, to explore his incredible transition into the world of artificial intelligence. From feeling behind the curve with ChatGPT to becoming a trusted voice in AI for marketers, Dan shares the pivotal moments and painful lessons that led him to reinvent himself.

You’ll learn how chain prompting changes how ...

David Usher has sold over 1.4 million albums, won five Junos, and performed around the world. Today, he’s just as focused on algorithms as he is on melodies.

In this conversation, David talks about the shift from turning emotion into music to building products that preserve memory, support healing, and explore how technology can actually make us more human. We dig into:

• Why creativity is a transferable methodology across art, w...

Marketers spend countless hours optimizing for Google, LinkedIn, and Reddit—but what about Wikipedia? In this episode of Marketing Spark, host Mark Evans talks with Bill Beutler, one of the world’s leading experts on Wikipedia strategy. 

Bill explains why brands can’t afford to ignore the platform that powers both Google search and AI tools like ChatGPT, and how companies can ethically and effectively manage their presence.&nbs...

Cold outreach has a bad reputation—spammy emails, pushy SDRs, endless noise in the inbox. 

But Michael Maximoff, co-founder of Belkins, believes it doesn’t have to be that way. In this episode, Michael breaks down why most outbound strategies fail, how to rethink outreach as a marketing function (not just sales), and why relevance beats personalization every time. 

He shares lessons from scaling Belkins into a global powerh...

What does it take to disrupt a $500 hockey stick market dominated by global giants? 

At just 22 years old, Zechariah Thomas is rewriting the rules with Swift Hockey—an elite stick brand that's affordable, player-first, and unapologetically bold. 

In this episode, Zechariah shares how he turned a personal frustration into a fast-growing startup, his roots in drop shipping, and what it takes to stand out against CCM, Bauer, a...

In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company. 

Vahagn shares his unique journey from full-stack developer to marketing leader and dives into the strategies behind Krisp's emergence as a category-defining brand. He explains how Krisp went from a simple noise-cancellation tool to a comprehensive AI-powered communication platform used by mill...

AI isn’t coming for the future of work—it’s already transforming it. In this episode, Mark Evans sits down with Mitch Joel, entrepreneur, author, and co-founder of Thinkers One, to unpack the seismic shifts AI is driving in knowledge work. 

From content creation to strategic decision-making, Mitch explains why the question isn’t if AI will take our jobs, but what we’re doing in case it does. 

This conversation explores what...

Entrepreneurship isn’t just about hustle, funding rounds, or scaling fast. It’s also about the inner game—mastering your mindset, aligning your purpose, and creating a business that doesn’t consume your life.

In this episode of Marketing Spark, Zaheer Merali—founder, investor, and executive coach—shares what he’s learned from two decades of advising entrepreneurs and navigating his own personal reinvention. We dig into:

• Why ove...

Is your B2B podcast ready for YouTube? In this episode of Marketing Spark, I’m joined by Sergey Ross and Joe Newton from Sway One, who created a report that analyzed 75+ B2B video podcasts to uncover what’s working, what’s not, and what the best shows are doing differently.

We talk about why YouTube has become the top discovery platform for podcasts, the essential strategies to optimize for engagement, and why executive-led shows ge...

After a decade building Sendoso into a category-defining platform for B2B gifting and direct mail, Braydan Young is back with a new venture—Slash Experts—that’s taking on one of SaaS marketing’s biggest challenges: converting traffic without relying on the tired “Book a Demo” CTA.

In this episode, Braydan joins Mark Evans to talk about the evolution of personalization in B2B, how Sendoso capitalized on perfect timing and deep buyer ...

In this episode of Marketing Spark, host Mark Evans sits down with Chris Silvestri, a conversion copywriting expert, to explore the art and science of crafting high-converting messages.

They discuss the psychology behind effective copy, how to blend storytelling with data, and practical strategies B2B marketers can use to drive engagement and sales. 

Tune in to gain actionable insights that will transform the way you approach me...

CMOs are under immense pressure to deliver fast results, prove ROI, and navigate an increasingly complex marketing landscape. In this episode of Marketing Spark, Mark Evans sits down with Jenny Sagstrom, founder and CEO of B2B creative agency Skona, to discuss the evolving role of the CMO, the rising importance of brand marketing, and how marketing leaders can stay relevant in a world obsessed with data-driven results. Jenny shares...

Pricing in the world of Generative AI is still an open debate, with companies struggling to balance cost, value, and customer expectations. In this episode of Marketing Spark, pricing expert James Wilton, founder of Monevate and former McKinsey consultant, breaks down the challenges of monetizing AI-driven products. 

We discuss why traditional SaaS pricing models fall short, the mistakes companies make when introducing AI-power...

In this episode of Marketing Spark, I sit down with Yael Morris to discuss why truly understanding your customers is the key to effective marketing and sales. We explore how deep customer insights drive better messaging, positioning, and product decisions—and why so many companies get it wrong. Yael shares real-world examples of brands that excel at customer intelligence and offers practical strategies to gather and apply these ins...

In this episode of the Marketing Spark Podcast, content marketing strategist and founder of Haus of Bold, Erin Balsa, takes us behind the scenes of her journey from early marketing days to becoming a freelance powerhouse. 

We dive into the evolving role of AI in content creation, uncover strategies to break through the digital clutter, and talk about the importance of consistency—without sacrificing creativity or risking burnou...

In this episode of Marketing Spark, Mark Evans talks to MagicPace's Nick D'Urbano about his expertise on navigating the challenges and opportunities of helping hiring international technology talent. 

From identifying the best markets for recruitment to overcoming legal and cultural hurdles, Nick provides actionable insights for businesses looking to build diverse, high-performing teams across borders. 

You'll also hear rea...

In this episode of Marketing Spark, Mark Evans chats with Michael Houlihan, co-founder of Barefoot Wine, about the accidental journey that led to one of the most recognizable wine brands in the world. 

Michael shares how creative grassroots marketing, a commitment to listening to customers, and a unique positioning strategy helped Barefoot thrive in an industry dominated by high-end, elitist brands. 

He reflects on the less...

In this episode of Marketing Spark, Mark Evans talks with Ramli John, founder of Delight Path and author of Product-Led Onboarding, about the secrets to effective onboarding and customer retention. 

They explore why retention efforts often begin too late, the three pillars of customer engagement, and the pivotal role onboarding plays in fostering long-term loyalty. 

Ramli shares actionable strategies for developing a retent...

In this episode of Marketing Spark, host Mark Evans dives into the transformative world of podcasting with Tom Schwab, founder and CEO of Interview Valet. As a podcasting pioneer, Tom shares his journey of building a company that helps brands amplify their messages and expand their reach through targeted podcast guest appearances. 

Discover why podcast interviews are a potent marketing tool, the common mistakes companies make i...