Marketing Spark (The B2B SaaS Marketing Podcast)

In this episode of Marketing Spark, host Mark Evans sits down with Benji Hyam, co-founder of Grow and Convert, to explore the fast-changing content marketing landsscape.

They explore the future of SEO, discussing how evolving algorithms and user behaviors shape strategies for visibility. 

Benji shares his expertise on the power of brand positioning in content marketing, emphasizing its impact on engagement and conversion. 

A...

Podcast Summary:

Title: The Evolution of Podcasting: A Deep Dive with Zencastr's CEO Josh Nielsen

In this episode of Marketing Spark,  Mark Evans talks with Zencastr's CEO, Josh Nielsen, about the dynamic world of podcasting. 

Josh shares his journey from a software engineer with a passion for the startup ecosystem to founding Zencastr, a platform that revolutionizes podcast recording, editing, and hosting. 

He ...

In this episode of the Marketing Spark podcast, Mark Evans sits down with Allyson Letteri to delve into the crucial role of strategic messaging and positioning for startups. 

Allyson, the author of "Standout Startup," shares her extensive experience in helping startups navigate the complex landscape of product marketing. She emphasizes how startups often inadvertently become their own first product marketers, highlighting the i...

In this episode of Marketing Spark, Emily Singer, VP and Head of Marketing at Drift, joins Mark Evans to discuss her journey and experiences in marketing leadership.

The conversation covers the evolution of Drift's brand messaging and the complexities of marketing in a rapidly changing business environment.

Emily talks about the importance of the CEO-marketing leader relationship and the collaborative dynamic within Drift's senior ma...

In this episode of Marketing Spark, Mark Evans talks to Joel Klettke about the significance and strategic use of case studies in B2B marketing. 

Key topics include the inception of Joel's company, Case Study Buddy, and its unique approach to crafting case studies. 

We delve into the challenges and potential of case studies, emphasizing storytelling, strategy, and the integration of various marketing elements. 

We also t...

In this "AuthoredUp" podcast episode, Ivana Todorovic discusses her entrepreneurial journey and the creation of AuthoredUp, a tool enhancing LinkedIn content creation. 

She highlights the pivot from a startup to a successful business, focusing on maintaining authenticity while growing a global user base.

Ivana shares insights into LinkedIn's evolving role in content marketing and the challenges of content creation on the platfor...

In the latest episode of Marketing Spark, we talked to Robert Kaminski, an expert in product marketing and co-founder of Fletch PMM. 

Kaminski shared his journey into the world of product marketing, emphasizing the non-linear path that led him to co-found Fletch PMM. He provided a rich context for understanding the evolving landscape of product marketing, particularly in the realm of B2B SaaS startups. His insights offered a va...

In this episode of Marketing Spark, we're excited to have Alex Smith, the i author of "No Bullshit Strategy" and the founder of BasicArts.org. 

Alex challenges the status quo, believing strategy should be motivating and straightforward rather than complex and dull. 

He illustrates how simplicity and inspiration can lead to incredible business achievements through captivating stories and real-life examples. 

This episode...

In the ever-evolving B2B SaaS landscape, clear messaging and strategic positioning are vital for standing out in the crowded marketplace.

In this episode of Marketing Spark, Mark Evans talks to Pedro Cortes about the intricacies of SaaS messaging, revealing why many companies struggle with branding and often end up with muddled messaging.

Cortes highlighted two main reasons for the widespread struggle with messaging among SaaS compan...

In this episode, Vince Moreau dives into the world of messaging and positioning. 

He discusses his daring transition from academia to marketing and the struggles of imposter syndrome that often accompany such transitions. Moro emphasizes the importance of messaging and positioning, arguing that it influences every aspect of an organization, from marketing and sales to product development, customer success, and capital raising. ...

In this episode, Gee Ranasinha suggests that B2B marketing is in crisis because "effective" marketing is sidelined in favour of what he calls "efficient" marketing.

He says much of marketing, which is nearly 100% tactical activities, isn't marketing but communications or promotions.

As a result, marketing within the organization is relegated to a sales support function.

The culprit for efficient marketing

The C-Suite and how marketing ...

In this episode, we sit down with Shay Howe, Chief Marketing Officer of ActiveCampaign, to delve into the ever-evolving landscape of digital marketing. 

Shay shares his expert perspective on the future of owned data, the  role of email marketing in a world overflowing with information, and ActiveCampaign’s strategic acquisition of Postmark.

Shay explains how the importance of owned data is growing in marketing strategies, a...

In this episode of Marketing Spark, we dive deep into the world of LinkedIn with Florian Decludt, a renowned strategist who's been guiding entrepreneurs on leveraging this powerful platform. 

Florian's insights are gold whether you're looking to build your brand, network effectively, or supercharge your content engagement. 

Discover the dos and don'ts of posting, tactical advice to maximize engagement, and the secrets behin...

This episode takes a dive deep into the intersection of technology, innovation, and public relations. 

Mark Evans, seasoned B2B/SaaS marketer and ex-journalist, sits down with Nima Olumi, one of the co-founders of PR Monkey. 

As they unpack the challenges of modern PR, you'll gain insight into how technology is shaping the future of communications, branding, and storytelling. 

Whether you're a PR professional, an aspiri...

In this episode of Marketing Spark, Mark Evans sits down with Dustin Tysick, VP of Revenue, with Testimonial Hero.

They discuss the value of customer testimonials, with a special focus on the undeniable impact of video testimonials on the buyer's journey.

Mark and Dustin delve deep into the various aspects of video testimonials and their unique ability to connect with potential customers on a profound level. They discuss how video te...

Ever wondered how to single-handedly run a marketing department? 

Dock.us's Eric Doty delivers excellent insights that come from first-hand experience.

In this episode of Marketing Spark, Eric shares his thoughts on leveraging the power of connections and underscores the importance of striking while the iron is hot – capitalizing on the unique perspective, excitement, and unbiased outlook that newcomers bring to the table.

We dis...

In this podcast episode, Mark Evans and Ben Pines, Director of Content at Wordtune and AI 21 Labs, discuss the impact of AI on content marketing. 

We discuss the evolution of Wordtune and its positioning in the market, the emergence of chat GPT as a content creation tool, and the importance of using AI as an assistant rather than a content creation machine. 

We also talk about the changing landscape of content distribution ...