Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242
Episodes
September 24, 2026 • 23 mins
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Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil explains why he despises coaches who sell how to get rich, and Eric separates them from the Bill Campbells and Matt Mocharys who coached Apple, Google, Coinbase and OpenAI without charging founders. Neil ...
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Mark as Played
September 23, 2026 • 21 mins
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Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eight Sleep's co-founder says the company does close to $100 million in email marketing with a team of zero after his co-founder built the bots in three days. Neil calls spades spades: email is harvesting dema...
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Mark as Played
September 22, 2026 • 26 mins
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Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric opens with Bryan Johnson's team telling creators to forget the content calendar and iterate, and how he now rewrites and reposts flopped posts by voice on the walk to the gym. Neil's newest test asks view...
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Mark as Played
September 21, 2026 • 20 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric and Neil open on Meta Muse, Meta's new autonomous agent, and Neil explains why he trusts Meta with it more than OpenAI or Anthropic: Meta has held everyone's data for years and people already live inside ...
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Mark as Played
September 17, 2026 • 20 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
It took 64 clicks to buy a Tesla online, 30 of them signing loan documents. Eric explains the five-step algorithm from the book of the same name (question, delete, simplify, speed up, automate) and how it 20x'...
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Mark as Played
September 16, 2026 • 25 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric and Neil open up their own marketing week. Eric's $250 test assignment that turned into a $2,000 quote, the GrokBots he built in his free time (a call bot that phoned a spa and confirmed a booking, a hagg...
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Mark as Played
September 15, 2026 • 20 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Nike's market cap peaked at $280 billion in 2021 and has lost $223 billion since. Eric walks through Trung Phan's breakdown of how it happened: McKinsey advised Nike to eliminate its running, basketball and so...
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Mark as Played
September 14, 2026 • 19 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Wil Reynolds of Seer Interactive says agency owners are dishonest about how business is really going, and that most have been flat for three or four years. Eric reads the post and Neil agrees the downturn star...
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Mark as Played
September 10, 2026 • 21 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric asks Neil to finally explain digital PR and how it helps with AEO and SEO. Neil gets there via a Huawei phone with a screen on the back, how ByteDance ran AI inside Lark two years before the rest of us, w...
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Mark as Played
September 9, 2026 • 19 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
New Ramp data says 80% of OpenAI and Anthropic's enterprise revenue comes from 1% of their customers, a concentration risk unseen in any other software category. Eric and Neil dig into what that means for the ...
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Mark as Played
September 8, 2026 • 26 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric introduces the new AEO: Autonomous Engine Optimization, the AI harness Nick Eubanks used to grow a 12-week-old website, and why every sales call and customer conversation inside your company is a page wai...
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Mark as Played
September 7, 2026 • 19 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric came back from a founder retreat with a hard truth: the AI hackathons and training programs everyone planned in January didn't work, and the companies pulling ahead just raised the talent bar. He walks th...
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Mark as Played
September 3, 2026 • 27 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
What do you actually do when things get really tough in business? Neil and Eric share their worst moments — 2020 included — and the playbook for surviving them: eating the elephant a day at a time,...
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Mark as Played
September 2, 2026 • 24 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric brings the DHH question — outspend or outteach? — and the hosts take sides on the cheapest marketing that almost nobody has the patience to do. Then it gets personal: why Bezos Expeditions inv...
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Mark as Played
September 1, 2026 • 14 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric react to the report that Chinese institutions turned 171 million public X posts into a million-account digital twin of the American electorate — and are testing political messages on it. Th...
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Mark as Played
August 31, 2026 • 18 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric dig into the two lessons Silicon Valley keeps relearning every decade, straight from Ben Thompson's conversation with Patrick O'Shaughnessy: consumers don't want to pay for software, and they don...
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Mark as Played
August 27, 2026 • 18 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
It starts with a message Eric got about a team member's wife being hit by a car, and turns into the clearest thing either of them has said about keeping good people. Neil lays out how he thinks about founder...
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Mark as Played
August 26, 2026 • 15 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil asks Eric to name the two things he is actually doing for the rest of 2026, and the answer is less about tools than you would expect. Along the way they share their own survey of 100 companies on AI age...
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Mark as Played
August 25, 2026 • 24 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Reddit's citations in ChatGPT have collapsed to almost nothing, and so have the review sites. Eric pulls up the PromptWatch data live and Neil reads what it means for anyone who built a strategy on those pla...
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Mark as Played
August 24, 2026 • 27 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric and Neil open on Travis Kalanick's take on founders, and end up somewhere much less comfortable: the research says the people pushed hardest early on are rarely the ones who end up best. They ge...
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Mark as Played
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