Skill Up

Skill Up

Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown.

Episodes

How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy

January 26, 2021 • 12 mins
Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession.  To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity in his team’s outreach strategy. He also emphasizes the importance of figuring out the buyer’s context, encourages his team to spend more time researchin...
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Why Sales Enablement is Critical For Revenue Growth

January 21, 2021 • 8 mins
In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company. Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical function for any business. He believes that sales teams should prioritize it at every level - from the leaders down to the reps, and, in this video, he talks t...
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How to Help Your Sales Team Stay Productive During a Time of Change

January 19, 2021 • 11 mins
According to Bryan Elsesser, the former Sr. Director of Sales at Aircall, 71% of salespeople are fatigued this year. Fatigue is a difficult problem to address, especially on a team where metrics are so important, but it’s not impossible. After landing in sales development, Brian now focuses on the earlier stages of the sales cycle -- identifying and connecting with leads. He talk about what he’s learned managing his sales team and ...
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How Sales Leaders Should Approach the New Norm

January 14, 2021 • 9 mins
Sales leadership is a difficult job in general. Especially in the middle of a pandemic. But at the end of the day, sales teams are still responsible for driving new revenue growth. So how should sales leaders approach 2021? Suzie Andrews, CEO of Stark Associates (Sandler Training licensee), talks through how sales leaders should approach thew new norm and how sales reps can grow into the best sales leaders. Check out the 2021 Sale...
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How to Enable Your Sales Team with Data & Intelligence

January 12, 2021 • 11 mins
Sales teams are getting access to more advanced analytics than ever before with improving technology. And what perfect timing for that tech to improve, because detailed and focused analytics are crucial for leading a remote sales team. Reliable analytics can help managers focus their weekly check-ins with reps, higher-level leaders focus on high impact opportunities, and give the C-suite visibility into the health of the sales org....
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Search, SEO, and YouTube

December 8, 2020 • 9 mins
YouTube is the world’s second biggest search engine. So, there are two ways to think about search when it comes to YouTube. First, you need to figure out how to get your videos to rank higher in YouTube itself. Second, you need to think about how you can optimize your videos so they rank higher in Google.
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How to Get More YouTube Views and Subscriptions

December 3, 2020 • 9 mins
How do I get more views and subscriptions on my YouTube videos? Well, that’s a literal million-dollar question. Small changes can add up to big numbers. And more subscribers means more views, more views means more shares from YouTube, which means greater reach.
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Engaging with Your YouTube Audience

December 1, 2020 • 10 mins
If you’re managing a YouTube channel, then someone, somewhere, at some point, will ask the inevitable: How are you growing your audience? Engaging with your community is one of the best ways to grow your channel. It might not be the most direct way, but it's the best way to build loyalty and to help foster word of mouth.
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How to Make YouTube Videos Your Audience Will Watch

November 24, 2020 • 11 mins
Getting people to your page is one thing. Getting them to watch end enjoy your videos is a whole other thing. And it all starts with being consistent. Once you've built that trust with your audience, look at how you can structure your and take advantage of tools like end cards to keep viewers engaged.
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The YouTube Analytics That Really Matter

November 19, 2020 • 10 mins
Understanding YouTube analytics is crucial for any business that wants to make the most of their channel. Analytics help you decide what content is resonating with your audience, see which videos don't receive full watch time, and gain deep insight on how people are reaching your channel. The most important places to look start with your watch time report. There you'll find watch time, average percentage viewed, and average view d...
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Optimize Your YouTube Channel & Videos For Best Results

November 17, 2020 • 9 mins
So you have your YouTube channel set up and ready to go. Look at you. But how can you make sure your channel and videos are really going to knock some statistical socks off? Optimizing your YouTube channel means looking at everything forms titles to descriptions, tags to thumbnails.
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Understanding the YouTube Algorithm

November 12, 2020 • 8 mins
What is the YouTube algorithm and how can I take advantage of it? You’ve asked yourself one or both of those questions, at some point, right? The best thing you can do is optimize for watch time. After that, treat YouTube like the SEO freight train that it is, and optimize for SEO.
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Why a YouTube Marketing Strategy Works

November 10, 2020 • 8 mins
YouTube is the second biggest search engine. Yet many companies only use YouTube to house videos for use on blogs, social media, or landing pages. In fact, only about 9% of US small businesses are using YouTube. So today, we're going to talk about why a strategic approach to YouTube matters.
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The Future of Social Marketing

April 23, 2020 • 10 mins
The future is unwritten. But our best glimpse into the future is often through people’s current behaviors. Andrew Delaney joins to talk about why he thinks conversations and user experience will be at the core of our collective social futures.
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How to Report on Social Media Success

April 21, 2020 • 8 mins
So you’ve set your strategy, created compelling content, and optimized paid. Excellent. But here’s the thing: Now that you have all these new data points rolling in, what about the reporting? Henry Franco joins to talk about which metrics are worth reporting on, the difference between social reporting and social insights, and how to best spend your growing social ad budget.
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Advertising and Optimizing Facebook Content

April 16, 2020 • 10 mins
Organic social is important. It’s how you drive engagement and get people to see your content. But if you’re looking to really scaler those efforts, then it’s time to turn your attention to Facebook ads. Josh Chang joins to talk about how to run split tests, the best way to spend your next $500, and why you should avoid the Boost Button at all costs. You’ve been warned.
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Using Instagram to Drive Awareness and Purchase Intent

April 14, 2020 • 10 mins
Instagram might be known as the food, fashion, and famous locales app. But it’s also become one of the best places to drive awareness and purchase intent. Leslie Green joins to talk about the different types of content you should prioritize, what we’re working on here at HubSpot, and why you need to consider the entire buyer’s journey.
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Creating an Employer Brand on LinkedIn

April 9, 2020 • 9 mins
Employer branding is a lot of things.It’s photos on a website. It’s what people read about you from a quick Google search. It’s Glassdoor reviews. But creating a great employer brand is all about how you position your company as an amazing place to work. Hannah Fleishman joins host Matthew Brown to talk about why LinkedIn is the best place to start investing in your employer brand, and how you can empower your employees to publish...
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Using Twitter to Drive More Conversations and Community

April 7, 2020 • 10 mins
Twitter’s audience, more than almost any platform, can feel like it’s all over the place. So how can you not only drive more meaningful conversations but also and build community with existing and potential customers? HubSpot’s Krystal Wu talks through how you can find like-minded audiences and add valuable discussion. Because it can all get overwhelming quickly. So you need to know when to keep it simple. And breathe.
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Creating Compelling Content for Social

April 2, 2020 • 8 mins
Social media moves quickly. Trends come and go. But the question that always needs answering is simple: What makes a piece of content compelling? You need to create content that gets people talking, without losing sight of your company’s values. Kelsi Yamada joins Matt to talk about how HubSpot thinks about social content and explains why data might not always give you the answers you’re looking for.
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