Marketing News Canada

At SocialPacific 2025 in North Vancouver, Warren Thompson, Co-Founder and Director at Olo Metrics, sits down with guest host Rachel Thexton to demystify marketing data.

Warren explains why most teams don’t have a data problem, they have a clarity problem. Instead of obsessing over every metric in the funnel, he shares how focusing on a few “North Star” KPIs can simplify decision-making and drive real growth.

From performance...

At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing.

Charlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer optional. From ego and institutional bias to blind faith in performance marketing, he challenges marketers to stop guessing and star...

At SocialEast 2025 in Halifax, Brooke Hahn, General Manager of Flockler, joins guest host Odum Idika for a candid conversation about why most brands misunderstand community.

Brooke draws on her experience across agency, startups, software, and private equity to explain what actually drives growth inside modern organizations and why one-way content no longer cuts it. She unpacks the difference between having followers and bu...

Recorded live at SocialEast 2025 in Halifax, this episode of the Marketing News Canada podcast features guest host Odum Idika sitting down with Will Yang, Founder of Differo, to define what modern content creation really looks like.

Will breaks down his approach to “pocket production” and explains why your smartphone may be the most powerful marketing tool you already own. From simple three-shot storytelling techniques to w...

Recorded live at SocialEast 2025 at the Halifax Marriott Harbourfront Hotel, this episode of the Marketing News Canada podcast features guest host Odum Idika, Host of Unconventional Mindset and Founder of Piixel Studio, in conversation with Corey Evans, Director of Brand and Advertising at ATCO and former marketing leader at WestJet.

Corey shares a behind-the-scenes look at one of Canada’s most iconic marketing moments, the...

Recorded live at Calgary's SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Laila Hobbs, Co-Founder of Social Launch Labs, in conversation with Hiba Amin, Co-Founder of Creative Little Planet.

Hiba shares a candid look at navigating imposter syndrome throughout her marketing career, from being the sole marketer during a startup downturn to finding confidence through community, conversat...

Recorded live at SocialWest 2025 in Calgary, this episode of the Marketing News Canada podcast features guest host Laila Hobbs in conversation with Julie Ogilvie, Executive Director of the Kentville Business Community and Founder of Julie Ogilvie Consulting.

Julie shares how small businesses and solo founders can build customer journeys that convert, without burning out or spending all their time on marketing. The conve...

Recorded live at the 2025 SocialWest Conference in Calgary, guest host Meredith McKeough sits down with Josephine Mary David, Communications and Partnerships Lead at Pedesting, for this episode of the Marketing News Canada podcast.

Josephine shares how inclusive marketing helps brands move from being ignored to truly embraced by their audiences. Drawing from her background in business, social development, and accessibility-...

Recorded live at Caglary's SocialWest in June of 2025, this episode of the Marketing News Canada podcast features a conversation with Dave Thomas, Director of Strategy at Everbrave, hosted by Laila Hobbs, Co-Founder of Social Launch Labs.

Dave breaks down his Strategy of Everything framework, a practical approach to improving strategic thinking for marketers, founders, and business leaders. The conversation explores how to ...

Recorded live in Calgary for SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Meredith McKeough in conversation with Lisa Genovese, President of BottomLine, a marketing agency known for research-backed strategy and results. 

Lisa breaks down why so many brands skip the fundamentals and how that leads to shaky strategy, wasted spend, and misaligned messaging. The conversation explores ho...

Recorded live at SocialWest 2025, this episode of the Marketing News Canada podcast, hosted by special guest host Laila Hobbs, Co-Founder of Social Launch Labs, features a conversation with Umair Tazeem, Founder of Embold, a Canadian-based influencer marketing platform. 

Umair shares what it really takes to run influencer marketing that performs, from building an in-house strategy and choosing quality creators to setting KP...

Recorded live at SocialWest 2025 in Calgary, this special episode of the Marketing News Canada podcast features a conversation with Joshua Counsil, Co-Founder of Good Robot Brewing and guest host Meredith McKeough.

Joshua shares candid lessons from building a multi-dimensional hospitality and beverage business spanning beer, non-alcoholic drinks, events, and co-packing for major retailers like Costco. The conversation explo...

Recorded live at SocialWest 2025 at the Calgary TELUS Convention Centre, this episode features a conversation with Neil Patel, New York Times bestselling author and co-founder of NP Digital, hosted by Meredith McKeough. 

Neil unpacks how search has shifted in 2025 from traditional Google-first SEO to what he calls “search everywhere optimization,” where brands need to show up across platforms and AI tools alike. He shares p...

Recorded live at SocialWest 2025, this episode features Andrew Turnbull, Managing Director of UX and Product at Evans Hunt, in conversation with guest host Meredith McKeough. Together, they explore the growing problem of “hostile user design” and how large platforms are enshittification experiences in the name of growth.

Andrew shares insights from over 15 years in UX, using the Sonos redesign as a cautionary tale of busine...

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.

She and guest host Meredith McKeough dig into what’s changed with Meta’s Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.

This...

The Alchemy of Effectiveness Report has just been released, making this the perfect time to visit Paul Tedesco's live conversation from  SocialWest 2025.

Recorded just weeks before Effie judging began, Paul, Head of Effectiveness at the ICA, shares the thinking that would go on to shape the 2025 awards. He and host Meredith McKeough dig into why marketers often confuse effectiveness with efficiency, how clear objectives dri...

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they’re strategic growth levers built on trust, collaboration, and meaningful activation.

Nithya breaks down how brands can use partnerships to reach a...

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.

Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From e...

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Joe Teo, founder and CEO of HeyOrca!, the Canadian-built social media platform helping thousands of agencies and teams simplify their content workflows.

From dad jokes to dashboards, Joe shares why the point of social media isn’t virality—it’s community. He unpacks how HeyOrca’s product philosophy puts collaboration first, what socia...