Marketing News Canada

Marketing News Canada

Canada's #1 show about all things marketing, advertising & communications hosted by: -Darian Kovacs, Indigenous business leader and Managing Partner of Jelly Digital Marketing and PR -Ted Lau, owner of digital marketing agency Ballistic Arts -Daryl Louie, Co-Founder and CEO of AntiSocial Media Solutions -Shelley McArthur-Everett, Founder & President, SMC Communications Inc. -Jyll Saskin Gales, Digital Marketing Consultant, Jyll.ca We’ve had guests from Google, LEGO, Spotify, Starbucks and thought leaders like Seth Godin, Guy Kawasaki, Neil Patel, Malcolm Gladwell and DHH. The hosts aim to unearth tips, tricks, and insights from the best marketers and business leaders from Canada and around the world. Presented by Marketing News Canada

Episodes

February 11, 2025 28 mins

Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in th...

Mark as Played

The one where Darian chats with Takara from VentureKids.

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
January 20, 2025 21 mins

The one where Darian chats with Rachel from Stantec.

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
January 16, 2025 47 mins

The one where Ted chats with Karen from Manulife.

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
December 16, 2024 24 mins

The one where Darian chats with Geoffrey from Cyberimpact.


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
August 16, 2024 27 mins

The one where Jyll chats with Nadia from Diageo Canada.


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
May 21, 2024 27 mins

The one where Darian chats with Kenny from Indig Design.


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
May 20, 2024 34 mins

The one where Ted Lau at Ballistic Arts chats with Stephen Kiely, CEO at dentsu Canada, about: 

  • Stephen’s origin story
  • What brands have to watch out for
  • What agency folks have to consider when moving up in their careers


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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May 16, 2024 32 mins

The one where Darian chats with Anick Beaulieu from C2 Montreal.

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

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Mark as Played
May 13, 2024 30 mins

The one where Daryl Louie chats with Alex Nazarevich Vice President of Growth at Unbounce, about: 

  • The importance of landing pages and what to consider when designing a world class page
  • The evolution of martech and what to to look out for when utilizing AI assisted marketing
  • Mentoring and mentorship



Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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May 7, 2024 49 mins

The one where  Darian chats with Guy Kawasaki, about his most recent book, Think Remarkable, and:

  • Why Guy loves writing at Olive Garden
  • Why AI helps make things better
  • How to become remarkable with growth, grit, and grace


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
March 14, 2024 36 mins

The one where  Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about:

  • Mary’s journey to her current position with RBC
  • The RBC Foundation
  • Mary’s insights on marketing trends
  • And more!


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
February 5, 2024 37 mins

The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about: 

  • her journey from marketing to AI / Tech
  • the mindset that is critical to establish before using tools in your industry
  • AI and how to prep for it in post secondary


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
January 4, 2024 37 mins

The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: 

  • How Indeed became the world's largest employment platform
  • B2P rather than B2B or B2C
  • Marketing opportunities and challenges in 2024
  • And more!


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played

The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: 

  • Their origin stories and journeys in Public Relations and Communications
  • Being a woman-owned PR company at a time when the industry was dominated by men
  • Stories from their time in PR
  • And more!


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.


Special Offer for Marketing News Cana...

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December 21, 2023 47 mins

The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about:

  • How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M!
  • What Patrick learnt most from Y Combinator
  • How to address diminishing returns on your Cost-Per-Acquisition costs




Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

<...

Mark as Played
December 18, 2023 39 mins

The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about:

  • The evolution of Goloot
  • How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space
  • Finding an opportunity in the online advertising space to achieve fast growth




Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



Special Offer...

Mark as Played
December 14, 2023 45 mins

The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about:

  • How the notion DEI and Marketing really work together
  • What brands have done wrong around DEI and what to do about it
  • Why representation matters 



Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
December 13, 2023 29 mins

The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about:

  • Wendy's authenticity in brand voice and tone
  • Wendy's growth strategy in Canada
  • Sassiness and fun as it connects to a challenger brand


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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Mark as Played
December 11, 2023 50 mins

The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about:

  • Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recycling
  • Her secret to career growth
  • Newcomers, diversity and leadership



Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.



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