Technically Speaking

There's a lot of truth in the phrase "Hindsight's 20-20" – no doubt about that – but it rings especially true as a business owner.

In fact, ask any entrepreneur, thought leader, speaker, you name it, and they'll share a host of things they've learned along their journey as a business owner.

To share her own business experience with us, we're joined in this episode by speaker, author, and coach Cindy Ts...

Everyone wants to be known for doing something great, for making their mark, and, as a thought leader, that mark can also be what takes you from "getting by" to "making a decent living" in the industry.

So how do you find your big idea? How do you build a mindset that keeps you innovating and continually generating ideas for your audience?

Here to talk about that with us is keynote speaker, author, and...

There are plenty of challenges that come with running a small business – Any thought leader will tell you that.

But there are also countless benefits, not the least of which is the closer-knit relationships and exceptional experiences you can provide for clients.

In this episode, we're joined by speaker, financial expert, and owner of Get Looped, Chris Lautenslager to explain his "Get Looped" model.

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For many business owners – large and small – the thought of building better systems is an enticing one.

But it's also daunting. For instance, how do you know what components a system needs? What's the trigger for when one of these components needs to do something? How do you make it repeatable and iterative?

And, most importantly, how do you measure the results of the system to make sure it's successfu...

When you think about your favorite places to shop, there are likely a few things they all have in common, like polite and friendly team members or being quick to help when you have a question or concern.

It's also likely that these reasons keep you from looking at their competitors. After all, you've been happy with them – Why look elsewhere?

In the same way, providing an exceptional experience for you...

Outbound sales is, undoubtedly, one of the hardest things to master when running your own business, especially if you don't have any prior experience in sales.

And even if you do, it can be frustrating, feeling like you can't get your foot in the door with potential clients or not knowing which sales strategies are worth trying.

That said, one tried-and-true approach to sales is a simple one, focusing ...

We've all stumbled on instances where we didn't seem to be getting through to someone.

Maybe they were a potential client who misunderstood what products or services you provide. Maybe they were an existing client and, somewhere in your work together, their expectations were misaligned.

In any case, the best business owners are always on the lookout for ways to better communicate, and here to help all ...

We've discussed virtual business ownership at length on this podcast and how to use tools like your website, email marketing tools, and CRM to make the most of incoming leads.

But one tool we haven't touched on is Google Business which, turns out, can be a secret weapon for getting in front of – and catching the attention of – your ideal clients.

Joining us to explain that in more detail is serial entr...

Now more than ever, it can seem like everyone and their brother has a podcast, but it's also fair to say that not all podcasts are created equal.

If you're thinking of launching a podcast yourself, this episode is all about how to get above that "average," and who better to teach us that than voiceover expert and audio engineer Gary Maholm.

Having edited more than 12,000 podcast episodes – and yes, you...

Whether you're a seasoned public speaker or just starting your journey, there's a notable difference between speaking on stage and speaking on camera.

In fact, even if you're a skilled communicator in person, it can be easy to get flustered or appear inexperienced when you're being recorded.

To help you avoid this, we're joined in this episode by speaker and entrepreneur Wendy Russell.

Perhaps best k...

For as long as SpeakerFlow's existed, one of the most common questions we've heard from clients and connections alike is a simple one: "What's working for other people?"

In other words, "Which business systems are other thought leaders using to produce consistent, reliable results?"

So, without further ado, this episode is all about the best of the best: the systems we see used most frequently, the sys...

When you hear the word "accountability," if you're like most people, you probably think of something similar to "responsibility."

You might think of your job description, the projects you accomplish as part of that job, and the tasks that make up your day-to-day working routine.

In reality, though, "accountability" is all about your core values and acting in a way that not only produces results in line...

Running a business is no picnic – On that much, we can all agree – but it's even harder when you're drowning in the day-to-day operations.

Put simply, no entrepreneur wants to run a business that sucks. They want one that's well organized, speed-optimized, and creates the lifestyle they've always wanted.

With this in mind, this episode is all about removing the parts of running your business that fall ...

Every business owner wants to know, with certainty, that they're offering something valuable, something their clients will definitely want.

But how do you find that "something"? How do you take as much uncertainty out of innovation as you can?

Here is discuss that with us is the pioneer of Jobs-To-Be-Done Theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder and CEO of St...

We've covered Search Engine Optimization (or SEO) on this podcast a fair number of times, but we've rarely gotten into the details.

In this episode, we're changing that and diving right into the podcast equivalent of the beginner's guide to SEO for thought leaders.

Joining us is Brandon Leibowitz from SEO Optimizers, "a digital marketing company that focuses on helping small and medium-sized businesses...

There are a handful of things that automatically give you an air of credibility as a thought leader, one of them being the title of "author."

However, for many speakers, coaches, and consultants, writing and launching a book can seem like a massive hurdle.

We're joined by writer, editor, and the president of Leverage2Market Associates, Linda Popky, to explain why this doesn't have to be the case.

The...

It's a fairly well-known fact among professional speakers that corporate speaking gigs tend to be the most lucrative.

But they also tend to be the most competitive – So how do you branch into corporate speaking if you're currently building a speaking business in another niche?

Here to share his experience is speaker, coach, and the author of "Leading Imperfectly," James Robilotta.

Although he started...

As in any industry, the vast majority of businesses in the speaking industry are looking for the answer to the big question: "How do I make more money?"

Depending on who you ask, you can get a wide range of answers, but the core to all of them remains the same. Put simply, you have to differentiate yourself.

Joining us in this episode is someone who's seen this firsthand through his work in the speakin...

We don't have to tell you that running a modern thought leadership business demands a website.

But what you may not know is just how much work your website can take off your plate, starting with the forms on it.

From collecting contact information to storing that in your customer relationship management system to automating communication with those contacts, your website forms can be the starting point...